There are three aspects as far as marketing is concerned – design, product & innovation, which play a critical role in selling the brand best, says the MD of RmKV
Thought leadership mktg is a new approach to branding, driven by sound research, domain expertise & innovative thinking that helps establish a brand as a trusted partner, explains ThoughtStarters’ Karthik Nagendra
If you have good content, then listeners are bound to listen to your station, no matter how much you shout about yourself, says Malayala Manorama Group’s Amit Mathew
Derived from the popular American TV show which airs on NBA TV, the Indian version will have its own local spin of the customised off-the-court show. The India Edition goes on air from tomorrow
The proposals are for the development of broadcast infrastructure & network. The scheme includes further expanding the capacity of DD’s DTH service to 250 channels & FM expansion at 118 places, among others
Brazil, Russia, India and China account for over $2.5 billion revenues, including associates. Reported global billings up 4.1 per cent at £46.2 billion