`Date-wise News`

The power of the celebrity should not overpower the product: K Sivakumar

There are three aspects as far as marketing is concerned – design, product & innovation, which play a critical role in selling the brand best, says the MD of RmKV

Deepa Balasubramanian Mar 1, 2014 11:27 AM

"Thought leadership mktg actively positions your organisation as an authority"

Thought leadership mktg is a new approach to branding, driven by sound research, domain expertise & innovative thinking that helps establish a brand as a trusted partner, explains ThoughtStarters’ Karthik Nagendra

Deepa Balasubramanian Mar 1, 2014 10:57 AM

"We sacrifice short-term revenues for long-term increase in listenership"

If you have good content, then listeners are bound to listen to your station, no matter how much you shout about yourself, says Malayala Manorama Group’s Amit Mathew

Deepa Balasubramanian Mar 1, 2014 10:36 AM

Sony Six launches 'NBA Inside Stuff: India Edition'

Derived from the popular American TV show which airs on NBA TV, the Indian version will have its own local spin of the customised off-the-court show. The India Edition goes on air from tomorrow

exchange4media Staff Mar 1, 2014 10:14 AM

Cabinet nod to Rs 3,500 crore scheme of AIR and Doordarshan

The proposals are for the development of broadcast infrastructure & network. The scheme includes further expanding the capacity of DD’s DTH service to 250 channels & FM expansion at 118 places, among others

exchange4media Staff Mar 1, 2014 10:04 AM

WPP global revenues up 6.2% in 2013 at over £11 bn

Brazil, Russia, India and China account for over $2.5 billion revenues, including associates. Reported global billings up 4.1 per cent at £46.2 billion

exchange4media Staff Mar 1, 2014 9:45 AM