MTV hosts interactive sessions for students & first time voters as part of Rock The Vote, a pan India initiative that encourages youth to vote & be part of the country’s political discourse
Both BJP & AAP generated considerable buzz with the release of their respective manifestos, however, allegations of EVM tampering by BJP saw #BJPRIGGEDEVM trend on Twitter
Arvind Kejriwal's ploy, calling India's broadcast editors as 'violators of the Constitution' & stooges of commerce, is a fit case of the "puppy-dog ploy", remarks Rohit Bansal
Having won the account on the back of a multi-agency pitch, the agency's objective is to engage the audience in a fresh, surprising and rewarding manner
Malik Sumrani, Assistant Manager, Social Media, Aspri Spirits is a digital native whose workaday life revolves around keeping users engaged on social media, a job that is his calling