Authors
Twitter kicked off its new media agency programme #TweetToTheTop in India on Monday. We caught up with Simon Brockman, Head of Global Agencies, Asia Pacific, at Twitter to understand more about the same
Abhinna Shreshtha Aug 29, 2017 8:55 AM
Abraham Thomas, CEO of Radio City 91.1 FM talks about the side effects of various policy decisions during the first half of 2017 and the road ahead for the operator as well as the radio sector in India
Abhinna Shreshtha Aug 16, 2017 7:36 AM
Publishers are increasingly becoming dependent on platforms like Facebook and Google for their survival, in what is creating an unhealthy situation in the digital space.
Abhinna Shreshtha Jul 31, 2017 7:38 AM
Ad tech player Criteo has launched Direct Bidder, a new programmatic buying tool, which it says will cut away the daisy chain and connect publishers directly to advertisers
Abhinna Shreshtha Jun 8, 2017 7:57 AM
Aditya Awasthee, Angel Investor and Mentor, was part of the jury for the latest edition of exchange4media's Indian Digital Awards (IDMA) 2017. He spoke on how clients, agencies and platforms can make their relationships work better
Abhinna Shreshtha Jun 6, 2017 8:11 AM
Google has announced that it is working with third party vendors to provide brand safety reporting on YouTube as advertiser boycott snowballs
Abhinna Shreshtha Apr 4, 2017 9:09 AM
Since December, the US online video advertising ecosystem has been losing around $3-5 million a day in ad revenue due to an extensive fraud ad network called Methbot, which is targeting premium video inventory. Is India ready to combat a scam of this scale?
Abhinna Shreshtha Jan 18, 2017 8:11 AM
The total consolidated opportunity, which is set to include naming rights for trains, in-train digital display units, station inventory, train and station announcements, etc. is claimed to be worth 10 times the value of the biggest Indian airport’s branding rights
Abhinna Shreshtha Jan 12, 2017 8:12 AM
Digital video continued skyrocketing as projected but what was interesting to see was the emergence of a more mature class of advertisers with a strategic outlook towards both content and advertising
Abhinna Shreshtha Dec 28, 2016 8:07 AM
Dentsu Aegis Network’s global creative agency and one of the largest creative agencies in the world, mcgarrybowen, finally entered India through the acquisition of Bangalore-based Happy Creative Services last year. We caught up with Gordon Bowen, Co-founder and Chairman of mcgarrybowen to talk more about his ideas about creativity and his vision when it comes to India. Excerpts
Abhinna Shreshtha Dec 26, 2016 8:44 AM
That India has finally come under a common tax regime is obviously something to cheer. Or is it? We spoke to analysts to try and find out
Abhinna Shreshtha Aug 5, 2016 8:47 AM
After receiving a fresh round of funding, raised in the middle of last year, the news aggregator is now experimenting with different ways to monetize its content and says that a new revenue product could be released in the next 6 months.
Abhinna Shreshtha Jun 1, 2016 8:25 AM
As the year 2015 nears an end, Noomi Mehta, MD of Selvel and Chairman of industry body IOAA, spoke to us about what needs to be done to improve relations between the OOH sector and the government over the past year
Abhinna Shreshtha Dec 1, 2015 12:28 PM
Tarun Katial, CEO of RBNL (Big FM) talks about how the network plans to leverage the addition of 14 new frequencies to its bouquet. The operator spent to the tune of Rs 117 crore for the new frequencies
Abhinna Shreshtha Sep 22, 2015 9:35 AM
BEST has extended its advertising contract with Andheri-based Rakesh Advertising for three years. The contract entails all bus-related ad inventory
Abhinna Shreshtha Jul 1, 2015 5:44 PM
Experts suggest that Sun TV Network might be in a strong position if it seeks legal intervention in its ongoing struggle with the Home Ministry
Abhinna Shreshtha Jun 24, 2015 8:29 AM
The topic of FDI in e-commerce is a contentious one. Retailers Association of India (RAI), which represents retailers like the Future Group, Reliance Fresh, Shoppers Stop, filed a case demanding parity between traditional retailers and e-retailers on Monday. Following this, the Delhi High Court has directed the government to find a solution to RAI's plea
Abhinna Shreshtha May 21, 2015 8:25 AM
The Home Ministry's reluctance in granting a security clearance to Sun TV is one of the reasons for the current delay in conducting the first batch of Phase III auctions
Abhinna Shreshtha May 18, 2015 8:03 AM
Is the app-only approach being favoured by a few e-retailers a risk being taken too soon? Or is it a masterstroke that will give them a first mover advantage as India gets ready for another telecom revolution with the coming of 4G?
Abhinna Shreshtha May 15, 2015 8:05 AM
Delhi and Chennai have 1 frequency each, while Mumbai and Bangalore have 2 frequencies that will go under the hammer. These cities have proven themselves to be the most financially lucrative so it would make sense for radio operators to acquire additional frequencies here
Abhinna Shreshtha May 5, 2015 7:56 AM
Facebook Anthology brings media companies together to create customized video ads for clients on the social platform as Facebook continues to look for ways to eventually overthrow YouTube’s reign in video content
Abhinna Shreshtha Apr 27, 2015 9:15 AM
For internet-based companies, it makes perfect sense to ensure that the nascent online ecosystem is not burdened by unnecessary regulations and rules. No wonder there is an overwhelming support in this sector for net neutrality
Abhinna Shreshtha Apr 17, 2015 8:28 AM
OOH agencies are happy with Indian Outdoor Advertising Association opening membership to them and feel the move will only help the outdoor ecosystem and curb fly-by-night operators.
Abhinna Shreshtha Apr 8, 2015 8:48 AM
Kalpit Jain, COO of Netcore, shares his thoughts on the relevance of e-mail marketing and how it could evolve in the days to come
Abhinna Shreshtha Mar 24, 2015 8:36 AM
A major acquisition in the mobile advertising space seems only a matter of time as e-commerce players flex their financial muscle for the next piece of the jigsaw puzzle. Sources indicate that the likes of Flipkart, Snapdeal, Amazon and ShopClues are all in the market for acquisition. On top of the list seems to be Komli Media
Abhinna Shreshtha Mar 17, 2015 8:30 AM
“If you have a very disruptive product or idea then you can even do campaigns only on digital and still be successful,” says Pradeep Pandey, CMO, Future Generali Life Insurance
Abhinna Shreshtha Mar 5, 2015 8:42 AM
Radio City 91.1 FM, India’s first private FM station and one of the leading FM channels in the country, has been bought by Jagran Prakashan Limited.
Abhinna Shreshtha Dec 17, 2014 7:09 PM
Though print, OOH & TV still see a lion's share in terms of media ad spends, radio has emerged as an important medium in these elections. A look at how BJP, AAP & Congress are leveraging the radio medium
Abhinna Shreshtha Apr 24, 2014 8:07 AM
As Mumbai prepares to go to polls tomorrow, here's a look at what the general sentiment is among the Mumbai Twitter public on the various political parties & leaders who will battle it out
Abhinna Shreshtha Apr 23, 2014 7:43 AM
Arvind Kejriwal saw a burst in favourability last week on Twitter. Meanwhile, though Narendra Modi continues to be the most talked about politician, BJP continues to see lower favourability scores than AAP & Congress
Abhinna Shreshtha Apr 22, 2014 8:32 AM
Video content is expected to be the most widely consumed form of media online. However, the market in India is still not sizeable, nor mature enough. A look at how the online video
Abhinna Shreshtha Apr 21, 2014 8:55 AM
With Facebook reducing the organic reach of brand posts, exchange4media spoke with some brand managers to get their take on the matter. Here is what they had to say
Abhinna Shreshtha Apr 18, 2014 9:58 AM
The radio advtg industry is currently worth about Rs 15,000 cr & is expected to grow at 14% per annum, according to PWC. With Phase III auctions, the market will expand. The industry is in for a big boom, says the Founder & Business Head, releaseMyAd.com
Abhinna Shreshtha Apr 18, 2014 9:07 AM
First-mover advantage, a clear social strategy, proactive contribution by party members & catchy hashtags are some of the factors that have helped the BJP have a leg up in the poll battle on social media
Abhinna Shreshtha Apr 17, 2014 8:23 AM
Amyn Ghadiali, Head of Strategy, Gozoop, talks about the constant adrenaline rush and excitement that comes with digital marketing, a medium that pays one to be curious
Abhinna Shreshtha Apr 17, 2014 8:22 AM
The BSP saw a remarkable jump in favourability scores last week. In fact, the party has been outperforming the three biggies in terms of positive sentiment over the past couple of weeks
Abhinna Shreshtha Apr 15, 2014 9:21 AM
While Simplify360 has named Airtel as the best performer from among 12 telecom companies due to its high social media buzz,experts believe telecom operators have a long
Abhinna Shreshtha Apr 15, 2014 7:48 AM
With programmatic buying of ads becoming more mainstream, Facebook Exchange has become an important addition in the advertisers' arsenal
Abhinna Shreshtha Apr 14, 2014 7:53 AM
A catastrophic vulnerability known as Heartbleed has potentially exposed millions of websites, including popular social networks, to data theft, say researchers
Abhinna Shreshtha Apr 14, 2014 7:51 AM
Rishi Jaitly, India Market Director, Twitter talks about the organic intersection of TV and Twitter and elucidates why TV is crucial to Twitter's media strategy
Abhinna Shreshtha Apr 11, 2014 8:13 AM
MTV hosts interactive sessions for students & first time voters as part of Rock The Vote, a pan India initiative that encourages youth to vote & be part of the country’s political discourse
Abhinna Shreshtha Apr 9, 2014 8:41 AM
Both BJP & AAP generated considerable buzz with the release of their respective manifestos, however, allegations of EVM tampering by BJP saw #BJPRIGGEDEVM trend on Twitter
Abhinna Shreshtha Apr 9, 2014 8:30 AM
Malik Sumrani, Assistant Manager, Social Media, Aspri Spirits is a digital native whose workaday life revolves around keeping users engaged on social media, a job that is his calling
Abhinna Shreshtha Apr 9, 2014 7:48 AM
GT Academy is a driver discovery and development programme combined with a broader brand promotion campaign involving OOH, mall activations, radio and print coverage
Abhinna Shreshtha Apr 7, 2014 8:01 AM
IPL season causes a disruption in the business, with advertisers more interested in leveraging electronic and print media, say OOH experts
Abhinna Shreshtha Apr 7, 2014 7:59 AM
The President & COO of Radio City believes that by creating interesting content, radio players can get listeners who are happy with the content & advertisers who have engaged & involved listeners
Abhinna Shreshtha Apr 4, 2014 9:44 AM
A study by content discovery and sharing firm, Shareaholic, says that social platforms like Google+ and LinkedIn drive few, but more engaged referrals compared to Twitter
Abhinna Shreshtha Apr 3, 2014 8:15 AM
Twitter made a number of key announcements, which included the acquisition of two TV analytics companies and an extension of its research agreement with Kantar
Abhinna Shreshtha Apr 2, 2014 8:12 AM
The ‘Pledge to Vote’initiative in partnership with the Election Commission Of India, will be promoted via radio, OOH and digital mediums. Five million people have already pledged to vote.
Abhinna Shreshtha Apr 2, 2014 8:03 AM
Narendra Modi has been doing impressively well in the social media space, however over the last three weeks, his favourability on Twitter has been steadily dropping even as negative sentiment has been increasing
Abhinna Shreshtha Apr 1, 2014 8:36 AM
Facebook’s organic reach has been steadily decreasing over the last few months, with research reports suggesting that it might very soon reach zero. Brands will now have to pay up if they want to reach out to audiences.
Abhinna Shreshtha Mar 31, 2014 8:07 AM
With the lines blurring between digital, social & offline, brands need to decide on what they want to achieve first - whether it is enhancing experience for a prospect or an existing member, says the CMO of Mahindra Holidays
Abhinna Shreshtha Mar 28, 2014 9:27 AM
Meanwhile, the Pramod Muthalik controversy seems to have resulted in a slight increase in negative sentiment for the BJP
Abhinna Shreshtha Mar 27, 2014 9:15 AM
The report, jointly conducted by Fox Broadcasting, Twitter & Advertising Research Foundation, examines the value of earned TV Twitter audience for media companies & brands
Abhinna Shreshtha Mar 27, 2014 7:57 AM
Wills Lifestyle, the main sponsor of India Fashion Week, is utilising a unique way to promote the event real-time on social media using RFID (Radio Frequency Identification) technology
Abhinna Shreshtha Mar 26, 2014 7:49 AM
The Executive Director (Home & Personal Care), HUL talks about brands that last for life & elaborates on the key principles that drive HUL's marketing philosophy at Pitch CMO Summit 2014 in his keynote address
Abhinna Shreshtha Mar 25, 2014 7:44 AM
Despite setbacks, Nissan aims to resuscitate its Indian ops & sales by revving its mktg strategies & launch of Datsun Go. The Nissan India President gives a glimpse of the road ahead for Nissan
Abhinna Shreshtha Mar 24, 2014 7:05 AM
An analysis of Twitter mentions and conversations seem to suggest that the crusading politician and his party (AAP) have taken a hit in popularity and positive sentiment
Abhinna Shreshtha Mar 22, 2014 9:30 AM
The Irish mobile marketing company is funding research into measurement tools that will use cognitive science principles to measure campaign efficacy, audience interest, among other things
Abhinna Shreshtha Mar 21, 2014 8:12 AM
Madhouse India's COO, Vinod Thadani advocates the all-encompassing reach of mobile, future trends, challenges and opportunities in the medium and its potential to be a game changer in advertising and marketing
Abhinna Shreshtha Mar 21, 2014 8:08 AM
Milestone Brandcom adjudged Media Agency & Creative Agency of the Year. Times OOH is Media Owner of the Year; HUL declared Advertiser of the Year. Lifetime Achievement Award for Subhas Dey Niyogi, MD, Selvel
Abhinna Shreshtha Mar 21, 2014 7:45 AM
Milestone Brandcom adjudged Media Agency & Creative Agency of the Year. Times OOH is Media Owner of the Year; HUL declared Advertiser of the Year. Lifetime Achievement Award for Subhas Dey Niyogi, MD, Selvel
Abhinna Shreshtha Mar 20, 2014 10:21 PM
The CEO of Percept OOH believes that what the OOH industry requires more than anything is fresh ideas, which can only come by getting in talent from non-OOH industries
Abhinna Shreshtha Mar 20, 2014 9:40 AM
Speaking exclusively at the IMPACT Top 50 Most Influential Women, the highly regarded market strategy consultant raised insightful questions on changing consumer behaviour&what this bodes for marketers &brands alike
Abhinna Shreshtha Mar 20, 2014 9:06 AM
The Digital Head (APAC), Maxus speaks about the changing digital ecosystem and the importance of a holistic approach towards marketing
Abhinna Shreshtha Mar 19, 2014 9:31 AM
Data analysed by social business intelligence firm Simplify 360 suggests that the BJP Prime Ministerial candidate has pulled away from top rivals Arvind Kejriwal & Rahul Gandhi in terms of popularity on social media
Abhinna Shreshtha Mar 18, 2014 9:09 AM
France-based non-profit organisation, Reporters Without Boundaries' report for 2014, titled, 'Enemies Of The Internet', is critical of the Indian Govt's mass electronic surveillance & data mining system
Abhinna Shreshtha Mar 18, 2014 8:41 AM
Tencent, the company behind WeChat, is in no hurry to introduce its business model, an extensive bouquet of m-commerce services, including online payment services, to India
Abhinna Shreshtha Mar 15, 2014 10:43 AM
Efficiencies through consolidation should lead to more investment in product improvements, including measurement, says Ron Graham, Chief Consultant, Media On The Go
Abhinna Shreshtha Mar 15, 2014 8:55 AM
Madon, CEO, Y&R Singapore, is among the keynote speakers at exchange4media's OOH Conference & Awards 2014. He shares his views on the future of OOH & the need for innovation & change
Abhinna Shreshtha Mar 11, 2014 9:19 AM
Mobile devices have now become the second screen, and videos will be the most consumed form of content online. So, it's the most critical platform for any business
Abhinna Shreshtha Mar 11, 2014 9:07 AM
BJP's members will boycott panel discussions held by NDTV after the news channel tweeted a statement, it claimed was originally tweeted by Sushma Swaraj, which insinuated internal rife within the political party
Abhinna Shreshtha Mar 11, 2014 8:32 AM
Digital is so much a part of our lives today that our approach also has to be integrated taking into consideration how the way consumers consume information has changed, says Hyatt International's Parthasarathi Mandal
Abhinna Shreshtha Mar 8, 2014 10:45 AM
The fourth edition of exchange4media's OOH Conference & Awards will see a host of industry experts speaking on diverse topics ranging from the need for regulation, measurement to creativity & calculating rate of innovation
Abhinna Shreshtha Mar 6, 2014 7:52 AM
The initial advertising tender for the first phase of the Mumbai Monorail was released in September 2013, but has seen no takers, with vendors blaming the high license fee & lack of commercial viability
Abhinna Shreshtha Mar 6, 2014 7:50 AM
Owing to strong performance and a 17.96% growth rate in 2013, quite a few FM players are increasing their ad rates, calling it course-correction. But will advertisers consider the value proposition?
Abhinna Shreshtha Mar 5, 2014 7:59 AM
Farrokh Madon, CCO, Y&R Singapore; Ron Graham, Chief Consultant, Media On The Go; Pratap Bose, COO, DDB Mudra Group are the keynote speakers at the fourth edition of exchange4media's OOH Conference & Awards
Abhinna Shreshtha Mar 5, 2014 7:57 AM
What makes an OOH campaign great? Is it the location? Or some unique & out-of-the-box idea? Or is the execution & how it connects with the audience? Marketing experts reveal
Abhinna Shreshtha Mar 4, 2014 7:57 AM
This is so because platforms like mobile, Internet & social have made media infinite, explains the Chairman, APAC Region, Razorfish, adding that the advertising sector is still moving forward on its own inertia
Abhinna Shreshtha Mar 3, 2014 9:53 AM
The Co-founder & CEO of LiveMedia believes that captive audience networks, that is, digital signages at locations like malls, coffee shops, theatres, etc., hold a unique potential
Abhinna Shreshtha Feb 28, 2014 8:47 AM
After a three-day OOH teaser, the 24-hour food channel is rolling out its OOH campaign from today, which is part of a full scale marketing campaign across TV, digital and OOH
Abhinna Shreshtha Feb 27, 2014 7:47 AM
The FM radio players have appreciated the fact that TRAI has understood most of the concerns raised by them regarding Phase III migration & extension of license period
Abhinna Shreshtha Feb 26, 2014 8:44 AM
Social media is a great platform for engaging with our communities. It also allows me to use my creativity to do really fun stuff on these social networks, says Buzzinga's Sudeep Shukla
Abhinna Shreshtha Feb 26, 2014 8:25 AM
The pan-India mandate was won on the back of a multi-agency pitch held last year. The mandate includes corporate planning, publishing of unaudited results, designing & production of reports
Abhinna Shreshtha Feb 25, 2014 10:21 AM
The pan-India mandate was won on the back of a multi-agency pitch held last year. The mandate includes corporate planning, publishing of unaudited results, designing & production of reports
Abhinna Shreshtha Feb 25, 2014 8:28 AM
The MD of Blue Ocean Media voices his concerns over the increase in licensing rates, the need for better legislation and out-of-the-box thinking in the OOH sector
Abhinna Shreshtha Feb 25, 2014 8:22 AM
The announcement was made by WhatsApp Co-founder Jan Koum at the on-going Mobile World Congress in Barcelona
Abhinna Shreshtha Feb 25, 2014 8:01 AM
The acquisition has caused quite a few eyebrows to be raised. What justifies this massive investment is that it brings Facebook closer to its eventual aim of mobile domination
Abhinna Shreshtha Feb 24, 2014 9:25 AM
Nabendu Bhattacharya, MD & founder of Milestone Brandcom and part of the Advisory Board for exchange4media's OOH Awards and Conference shares his views about how the outdoor advertising sector is shaping up
Abhinna Shreshtha Feb 21, 2014 9:40 AM
As the OOH industry enters a crucial 2014, many expect transit media to continue its explosive growth trajectory as it did in the last couple of years. However, could ambient media be the dark horse in the race?
Abhinna Shreshtha Feb 21, 2014 9:31 AM
TRAI has agreed with radio operators on most points, such as granting licenses for 15 years from the date of migration to Phase III and fixing the date of migration as March 31, 2015, among other recommendations
Abhinna Shreshtha Feb 21, 2014 8:47 AM
Kirthiga Reddy, Head of Facebook India, makes key predictions on the future of social and digital media at the Pitch Madison Media Advertising Outlook 2014, held in Mumbai on Feb 19
Abhinna Shreshtha Feb 21, 2014 8:38 AM
Facebook has announced that it has reached a definitive agreement to acquire mobile messaging company WhatsApp. The deal totals around $16 billion with $4 billion in cash and approximately $12 billion in Facebook shares
Abhinna Shreshtha Feb 21, 2014 7:54 AM
The STAR India CEO stresses on the need to find a way to create relationship between the advertiser and the content creator that is relevant, robust and constructive for both parties
Abhinna Shreshtha Feb 20, 2014 8:01 AM
The 14-member Jury panel will be chaired by Karan Bajwa, MD, Microsoft. The Awards, to be held on March 20, will recognise exceptional work in OOH advertising and digital signage
Abhinna Shreshtha Feb 19, 2014 7:51 AM
The BJP has a good track record when it comes to its digital outreach programmes. Many commentators agree that social media will be one of the key influencers in this year's General Elections
Abhinna Shreshtha Feb 18, 2014 8:23 AM
The digital media technology company's remarketing strategies aim to bring customers back and finish a transaction and convert site visitors to loyal customers
Abhinna Shreshtha Feb 10, 2014 8:51 AM
The wait is still not over for radio operators as the promised revised radio study has still not been delivered. Sources in the industry say the numbers may be made available for subscribed operators today
Abhinna Shreshtha Feb 7, 2014 9:42 AM
The MD of Posterscope Group India believes that while there is no shortage of opportunities in outdoor advtg, what is needed is more support from the Govt & improvement measures to raise the standards
Abhinna Shreshtha Feb 7, 2014 8:42 AM
Twitter reported Q4 2013 revenues of $243 mn. Ad revenues stood at $220 mn, an increase of 121% YoY. Mobile ad spends accounted for 75% of the total ad revenues
Abhinna Shreshtha Feb 7, 2014 7:44 AM
The review website had been blocked since last week without any explanations provided by the ISP Beam Fiber. Founder & CEO Faisal Farooqui says that they will pursue legal action against the ISP
Abhinna Shreshtha Feb 6, 2014 8:52 AM
As Facebook turns 10, it shows a recent surge in earnings, and is all set to don a strategic new avatar. From photos to videos to content, Facebook is ramping up its efforts across all avenues
Abhinna Shreshtha Feb 6, 2014 8:43 AM
The outdoor industry needs to be more organised with structured operations & feedback mechanism; campaign measurability & execution excellence can be the hallmark for OOH media, says Mahindra & Mahindra's Sanjeev Goyle
Abhinna Shreshtha Feb 5, 2014 9:29 AM
Every year-end survey has pegged mobile ad spends to outgrow all other media through 2014 and beyond. exchange4media speaks to some advertisers to know what the potential of this medium actually is
Abhinna Shreshtha Feb 5, 2014 7:55 AM
Congress' aggressive marketing stance has seen it spend crores on print, TV & OOH campaigns, while the BJP is yet to announce the media agency that will spearhead its Lok Sabha elections 2014 campaign
Abhinna Shreshtha Feb 4, 2014 9:15 AM
Even as print players gave voice to their disapproval of the latest IRS 2013 results, radio operators are also expressing concern that the data & methodology used for measuring radio listenership is deeply flawed too
Abhinna Shreshtha Feb 4, 2014 8:49 AM
According to industry experts, radio is more tactical & needs to become more strategic. They also noted that advertisers are so focussed on television that it is used as a yardstick even for radio
Abhinna Shreshtha Feb 3, 2014 8:29 AM
A total of 80 metals awarded. Tourism Corporation of Gujarat is Radio Advertiser of the Year; Big FM is Station of the Year yet again: O&M is Radio Advertising Agency of the Year
Abhinna Shreshtha Feb 1, 2014 9:23 AM
Brands operating in India are aware that a large part of their audience spends most of their time online today & are trying to engage with them, says the Global Director - Social Media & Digital, MSLGroup
Abhinna Shreshtha Feb 1, 2014 9:08 AM
A total of 80 metals awarded. Tourism Corporation of Gujarat is Radio Advertiser of the Year; Big FM is Station of the Year yet again: O&M is Radio Advertising Agency of the Year
Abhinna Shreshtha Jan 31, 2014 10:21 PM
The awards ceremony is being held at the ITC Grand Central, Parel in Mumbai today. This year, the jury had to sift through 537 entries across 41 categories
Abhinna Shreshtha Jan 31, 2014 9:14 AM
Creative agencies, clients and media agencies need to give more of a push when it comes to radio advertising, says the President (West & South India), Havas Worldwide & jury member of Golden Mikes 2014
Abhinna Shreshtha Jan 31, 2014 8:14 AM
Amit Ghatak, GM - Mktg, CavinKare and jury member Golden Mikes 2014 speaks on how radio can strengthen a brand's USP on a localised level as well as the overall campaign
Abhinna Shreshtha Jan 30, 2014 9:35 AM
STAR India's recent win of the IPL digital rights means the channel has created an impressive stable of cricketing events. But will live streaming attract the advertisers?
Abhinna Shreshtha Jan 30, 2014 8:41 AM
News18.com, the portal from Network18 dedicated to local news initially covering seven states, has aggressive expansion plans, with four new states expected to be covered in the coming six months
Abhinna Shreshtha Jan 30, 2014 8:16 AM
The CEO of Madison Media Group speaks about the importance of radio as a marketing medium, what constitutes a great ad and his experience as a juror for exchange4media's Golden Mikes Awards 2014
Abhinna Shreshtha Jan 29, 2014 9:23 AM
Rahul Gandhi's first media interview with Times Now's Arnab Goswami has gone on to create a record of sorts for the news channel, garnering 3 million tweets & 296 million impressions overnight
Abhinna Shreshtha Jan 29, 2014 9:17 AM
From keeping the business objective in sight to keeping the content humorous and fun - some of the esteemed jury members of Golden Mikes 2014 awards share what goes into the making of a great radio ad
Abhinna Shreshtha Jan 28, 2014 9:39 AM
exchange4media takes a look at how tools such as HootSuite, Social Mention, Topsy, HowSociable, Tagboard and Klout can help marketers gauge their performance on social media
Abhinna Shreshtha Jan 28, 2014 8:23 AM
This year, the jury had to sift through almost 537 entries across 41 categories. Reliance Broadcast and Ogilvy & Mather are among those that lead the list of shortlisted entries
Abhinna Shreshtha Jan 27, 2014 10:05 AM
Working with 22 Feet Digital Solutions, the spirit major created a 'digital roadblock' across the country's top 10 internet websites as well as mobile TV applications - Zenga TV and Ditto TV
Abhinna Shreshtha Jan 27, 2014 9:23 AM
Facebook's recent aggressive stance towards revamping its ad capabilities continues as the company announced that it is doing limited tests of a system that will allow Facebook ads to be delivered to third party apps
Abhinna Shreshtha Jan 27, 2014 9:09 AM
The 11-member jury panel, led by Bharat Patel, met in Mumbai yesterday to deliberate on the 537 entries received across 41 categories for the radio advertising award
Abhinna Shreshtha Jan 23, 2014 9:15 AM
It has been more than a year since Starbucks set up shop in the country and the coffee chain has been extensively using digital media & social networks to cement its place among coffee-lovers
Abhinna Shreshtha Jan 22, 2014 9:01 AM
Our digital strategy is focusing on multiple fronts, not just marketing. Our aim is to use technology to remove barriers. We are investing a lot in content and conversation, says HDFC Life's Sanjay Tripathy
Abhinna Shreshtha Jan 17, 2014 9:56 AM
The kind of energy that there is in an agency is totally addictive, which is why people keep coming back to advertising. You seldom realise how much you are working; you are so full of adrenaline, says Isobar's Tanvi Pradhan
Abhinna Shreshtha Jan 17, 2014 8:41 AM
Creative implementation is currently missing in the OOH space; maybe someone could start a marketplace for hoardings. Lack of ROI measurement is also a big challenge, says Amarjit Singh Batra, CEO, OLX India
Abhinna Shreshtha Jan 16, 2014 9:23 AM
While most brands have joined social media in a big way, several are without a clear strategy or heavily depend on numbers. Here are some social media don'ts that brand managers should be wary of
Abhinna Shreshtha Jan 15, 2014 8:50 AM
Several e-commerce players are getting more aggressive about their marketing strategies, and TV has emerged as a favourite. exchange4media takes a look at how prevalent this shift is
Abhinna Shreshtha Jan 14, 2014 9:03 AM
With a less than stellar performance in the past two years, the OOH industry is hoping for a much better 2014 as elections loom and new infrastructure projects in metros create more inventory possibilities
Abhinna Shreshtha Jan 9, 2014 8:48 AM
Facebook and Twitter are the current darlings of brands, but there are a number of other options available. exchange4media takes a look at some of them & the opportunities that they provide
Abhinna Shreshtha Jan 8, 2014 9:31 AM
As per Sanjay Mehta, Joint CEO, Social Wavelength, the upcoming Lok Sabha polls will see a lot of brands & agencies move to the digital space to save money, while maintaining reach & audience engagement
Abhinna Shreshtha Jan 8, 2014 9:09 AM
With a central monitoring system expected to be in place in a year's time, will the Government be ready to lift the ban?
Abhinna Shreshtha Jan 7, 2014 8:57 AM
The Canadian smartphone maker had appointed the Grammy Award winner as its Global Creative Director last year to boost the image of its BlackBerry 10 platform
Abhinna Shreshtha Jan 6, 2014 7:52 AM
The OOH industry saw steady growth in 2013 amid economic slowdown. OOH is looking forward to the LS polls, TV ad cap & possible integration with the mobile platform to fuel growth
Abhinna Shreshtha Jan 2, 2014 10:25 AM
The OOH industry saw steady growth in 2013 amid economic slowdown. OOH is looking forward to the LS polls, TV ad cap & possible integration with the mobile platform to fuel growth
Abhinna Shreshtha Jan 2, 2014 9:04 AM
These definitions are anyway more of a convenience & are themselves not very clear. By dividing everything into a broad category, we run the risk of generalising the consumers, says Marico's Aditya Save
Abhinna Shreshtha Jan 2, 2014 8:25 AM
I love how something's the norm one day & then obsolete the next day. Keeping up with this breakneck speed of relevance is really stimulating & humbling, says Karthik Krishnan, Copy Supervisor at IBS
Abhinna Shreshtha Jan 1, 2014 10:54 AM
Mumbai Police teamed up once again with Ogilvy India to create new radio spots urging revelers to spare a minute and be alert about their surroundings
Abhinna Shreshtha Jan 1, 2014 9:55 AM
I love how something's the norm one day & then obsolete the next day. Keeping up with this breakneck speed of relevance is really stimulating & humbling, says Karthik Krishnan, Copy Supervisor at IBS
Abhinna Shreshtha Jan 1, 2014 7:54 AM
Private radio operators did not have an easy time in 2013 owing to a number of unresolved issues such as FM Phase III auctions; however, the TV ad cap issue did push advertisers towards radio
Abhinna Shreshtha Dec 31, 2013 10:45 AM
Private radio operators did not have an easy time in 2013 owing to a number of unresolved issues such as FM Phase III auctions; however, the TV ad cap issue did push advertisers towards radio
Abhinna Shreshtha Dec 31, 2013 9:05 AM
Under its interim CEO John Chen, BlackBerry seems to be heading back to its roots - enterprise consumers. The company also announced that it plans more sales incentives to stimulate demand for BB10-based phones
Abhinna Shreshtha Dec 31, 2013 8:46 AM
Innovations have also not kept up with brand aspirations. There are great ideas, but do-ability on scale often becomes a challenge, says Bhaskar Choudhuri, Director - Marketing, Lenovo India
Abhinna Shreshtha Dec 30, 2013 7:43 AM
You'll find that is where majority of the competitive action (between brands) occurs & where so many neglected opportunities for differentiation exist, says the renowned marketing strategist & Professor, Ivey Business School
Abhinna Shreshtha Dec 28, 2013 10:08 AM
Most brands are very good when it comes to app development. The challenge comes post development, say experts, adding that the 5 Ps of marketing apply to an application as well
Abhinna Shreshtha Dec 26, 2013 9:06 AM
Awards will be given in 42 categories spread over five key benchmarks. Bharat Patel, Former Chairman of P&G Hygiene/Health & Chairman of ISA is the Jury Chairperson this year
Abhinna Shreshtha Dec 26, 2013 8:12 AM
After months of Internet chatter, Facebook has finally announced that it is testing auto-playing video ads. Though Indian brands seem excited, is it going to shift the balance of power in the digital
Abhinna Shreshtha Dec 23, 2013 8:52 AM
Industry experts stress that it is time to focus on qualitative marketshare rather than quantitative & that marketers need to understand how the Indian consumer is changing
Abhinna Shreshtha Dec 20, 2013 9:02 AM
The streaming & download music service will allow subscribers to gain access to music and music videos through a dedicated WAP site or the Vodafone Music app
Abhinna Shreshtha Dec 19, 2013 8:00 AM
