ZO has bagged the digital mandate for one India's largest telecom brands, confirm highly placed sources. Madison Media handles the media duties, while JWT & Taproot India handle the creative duties
ZO has bagged the digital mandate for one India's largest telecom brands, confirm highly placed sources. Madison Media handles the media duties, while JWT & Taproot India handle the creative duties
After the announcement & clarity over the schedule of the tournament, brands are relying on the power of cricket to engage audience, even as a surge in on-air sponsorship is seen
Advertisers feel that the platform is a great initiative and will help them expand their footprint. With cost advantage being offered, this alliance has been getting positive response
The BBC News presenter noted that there is personality politics in the polls in India this time, which adds a human dimension, besides giving journalists a lot more to talk about
While the country starts to exercise its franchise, Moneycontrol.com has created a dedicated page that will help readers understand the intertwined worlds of politics, business & the economy
After the announcement & clarity over the schedule of the tournament, brands are relying on the power of cricket to engage audience, even as a surge in on-air sponsorship is seen
Advertising is being seen as an interruption. So our challenge is to make communication more relevant by integrating it with content, say Mondelêz’s Bonin Bough and Sindhuja Rai
PHD India's work for Unilever picked up Gold for Best Use of Mobile. MediaCom scored the second Gold for India in the Best Engagement Strategy category. Madison Media Infinity bagged a Bronze
Hardy's past experience includes working at Bauer Media, Sony Music, Simon Cowell's Syco Entertainment and Sony PlayStation. Viber plans to significantly accelerate marketing efforts in the near future