Authors

Shashank Srivastava, Executive Director, Marketing & Sales, Maruti Suzuki India Limited, talks about recalibrating the brand’s advertising and strategy in view of the pandemic, and more

Srabana Lahiri Aug 7, 2020 9:02 AM

The Co-founder of Sideways Consulting on the company’s 5-year journey with 50 odd marquee brands as clients, and what it took to establish credentials in a non-traditional ad agency mould

Srabana Lahiri Aug 5, 2020 9:19 AM

In an exclusive survey conducted by IMPACT, an overwhelming majority of CMOs affirm that upskilling is the key priority for them in the post-COVID world

Srabana Lahiri Jul 15, 2020 8:34 AM

Govind Pandey, CEO, TBWA India, tells us how these times of adversity have transformed the creative process, the experience of pitching during lockdown, the agency’s work and more

Srabana Lahiri Jun 27, 2020 12:20 PM

Ajay Gahlaut, CCO and MD, Publicis Worldwide India, believes agencies will have to take their services up a notch in the game of survival as they transform into flatter organizations

Srabana Lahiri Jun 26, 2020 9:06 AM

Josy Paul, Chairman and Chief Creative Officer of BBDO India, tells Srabana Lahiri that what we are all going through is akin to rebirth, and there's a whole new world waiting for us

Srabana Lahiri Jun 12, 2020 9:07 AM

Manish Bhatt, Founder-Director, Scarecrow M&C Saatchi, says challenges of the lockdown period have thrown up new aspects of marketing and communication, which is an opportunity for brands

Srabana Lahiri Jun 11, 2020 8:48 AM

Swati Bhattacharya, Chief Creative Officer, FCB Ulka, tells us how the lockdown has allowed her to refine her creativity and get used to interaction via technology

Srabana Lahiri Jun 10, 2020 8:40 AM

Harshad Rajadhyaksha and Kainaz Karmakar talk to exchange4media on completing 10 years of a unique creative partnership at Ogilvy

Srabana Lahiri May 12, 2020 8:47 AM

Broadcast industry insiders believe that the government should not interfere in TV measurement and have questioned the 'urgency' in issuing the recommendations

Srabana Lahiri May 7, 2020 8:56 AM

The veteran adman talks to exchange4media about life during the lockdown, working with the government in the war against COVID-19 and more

Srabana Lahiri Apr 30, 2020 9:12 AM

On his visit to India, the Global CEO of Havas Creative talks about his sense of the India market, expectations from leaders here & his strategy of leading Havas Group's global creative business

Srabana Lahiri & Jeel Mehta Feb 28, 2020 11:23 AM

Sudhir Sitapati, Executive Director, Foods and Refreshment, HUL, talks about the making of ‘The CEO Factory’; excerpts from the book

Srabana Lahiri Dec 24, 2019 7:16 AM

Toby Jenner, Global Chief Executive Officer of Wavemaker, spells out his mandate for the agency’s South Asia CEO Kartik Sharma on his maiden visit to India after assuming his new role in September

Srabana Lahiri Oct 23, 2019 8:39 AM

CVL Srinivas, WPP India Country Manager; Naveen Tewari, Founder & CEO, InMobi Group; and Abhay Singhal, Co-founder, InMobi Group; talk about the association that will “shape the market”

Srabana Lahiri Sep 11, 2019 11:03 AM

Chairman & CEO of The Walt Disney Company points out opportunities post the 21st Century Fox acquisition at D23 Expo 2019; honours 12 talented individuals for their contribution to the Disney legacy

Srabana Lahiri Aug 26, 2019 8:28 AM

Wendy Clark, CEO, DDB Worldwide, talks to exchange4media on her visit to India about the importance of the market to the organisation, growing battle for the best talent, DDB Flex model and more

Srabana Lahiri & Christina Moniz Aug 21, 2019 8:14 AM

Sodhi, Business Head - Digital, Sony Pictures Networks India, talks about the various facets of SonyLiv, partnerships on live TV, growth & revenue strategy and more

Srabana Lahiri Aug 20, 2019 8:09 AM

Harradine, CEO of Omnicom Media Group, APAC, talks of reducing over-dependence on global client relationships, building capability rather than scale and finding the right successor for Harish Shriyan

Srabana Lahiri Aug 6, 2019 8:58 AM

M A Parthasarathy, CEO, Mindshare South Asia, talks of his priorities, meeting the demands of the new media ecosystem, embracing automation, the challenges Mindshare faces and more

Srabana Lahiri & Christina Moniz Jul 29, 2019 8:29 AM

Andree, Exec Chairman & CEO of DAN, drives synergies to shore up all agency brands to function as one organisation; spots opportunity in a global powerhouse creative brand that is missing within DAN

Srabana Lahiri Jul 22, 2019 8:44 AM

Sudhanshu Vats, Group CEO & MD, Viacom18, spoke to us about how the network is betting big on the appeal of local language storytelling, platform-agnostic regional content and more

Srabana Lahiri Jul 12, 2019 7:58 AM

Pandey spoke to Srabana Lahiri on the sidelines of the festival, candid as ever, and helped sum up the festival as he has traditionally done for us

Srabana Lahiri Jun 25, 2019 8:09 AM

At 66th Cannes Lions International Festival of Creativity that concluded last week, ‘tech that aids a purpose’ dominated conversations even as marketers questioned the separation of Media & Creative 

Srabana Lahiri Jun 24, 2019 8:14 AM

John Seifert, Worldwide CEO, Ogilvy, tells us why he picked Piyush Pandey for the global role, the progress on his ‘Next Chapter’ initiative and the global launch of the latest version of Ogilvy OS 

Srabana Lahiri Jun 21, 2019 9:13 AM

Tim Andree, Executive Chairman and Global CEO of Dentsu Aegis Network, rates India as its highest growing market and says all global clients are looking to India

Srabana Lahiri Jun 19, 2019 3:43 PM

Parixit Bhattacharyya of TBWA Mumbai and Abhinay Patil of Medulla Communications, along with Kanchana TK of the Organization of Pharmaceutical Producers of India, spoke at the festival

Srabana Lahiri Jun 18, 2019 8:48 AM

Goswami, MD and Editor-in-Chief of Republic Media Network, says his company is no longer Arnab-centric, and runs on a distinct professional framework that is all its own

Srabana Lahiri May 13, 2019 8:49 AM

Bhasin, CEO, Greater South and Chairman & CEO - India, Dentsu Aegis Network & Chairman, MRUC, speaks about the IRS 2019, its challenges and the outlook going forward

Srabana Lahiri Apr 29, 2019 9:30 AM

Though Avengers: Endgame broke box office records, the big growth story of Print was as much of a hit in the industry, with dailies and magazines together adding 2.7 cr readers since IRS 2017

Srabana Lahiri & Dipali Banka Apr 29, 2019 9:20 AM

Shashi Sinha, CEO of IPG Mediabrands India and Chairman of the Awards Governing Council of Goafest 2019, talks about the judging process, industry participation level and scope of the Abby Awards

Srabana Lahiri Apr 13, 2019 9:22 AM

Bhasin, Chairman & CEO - South Asia of Dentsu Aegis Network talks about the widened scope of Goafest and what non-participants are missing

Srabana Lahiri Apr 12, 2019 8:28 AM

S4 Capital to initially start operations on the content side with MediaMonks in India

Srabana Lahiri Feb 21, 2019 8:36 AM

Sorrell spoke to exchange4media at the IAA World Congress at Kochi

Srabana Lahiri Feb 20, 2019 6:04 PM

Anandan, VP - South East Asia & India, Google is the IMPACT Person of the Year 2018. He talks about the video explosion in India, why you can take data safety for granted on Google and more

Srabana Lahiri Dec 10, 2018 8:35 AM

Prashant Panday, MD & CEO of Entertainment Network (India) Limited, talks of high growth potential of radio if the govt frees up additional spectrum & curbs on content and much more.

Srabana Lahiri Dec 3, 2018 9:32 AM

Punit Misra, CEO of the Domestic Broadcast Business of Zee Entertainment Enterprises Limited, is upbeat about numbers achieved by the network comprising 37 channels in nine languages

Srabana Lahiri Oct 5, 2018 8:59 AM

The Symposium Locknote featured actor Farhan Akhtar in an engaging conversation with Sunder Madakshira, Head-Marketing, Adobe India

Srabana Lahiri Apr 27, 2018 11:44 AM

At Adobe Summit 2018, Shantanu Narayen, President and CEO, Adobe, said brands must make ‘experiences’ their business, and build up on design and intelligence

Srabana Lahiri Mar 30, 2018 8:58 AM

Kelly Clark, Global CEO of GroupM, talks to exchange4media about the ongoing transformation phase of the agency, the kind of changes that he has brought about so far, merger of MEC and Maxus, and plans for India in the global scheme of things at GroupM

Srabana Lahiri Nov 4, 2017 9:08 AM

McCann Worldgroup India emerges as Indian agency with highest number of metals at the recently concluded Cannes Lions

Srabana Lahiri Jun 27, 2017 7:48 AM

McCann Worldgroup’s Grand Prix, major wins by Ogilvy & Mather, Leo Burnett, BBDO India, Wieden & Kennedy and L&K Saatchi&Saatchi add up to India’s all-time best performance of 40 metals at Cannes. Technology meets social purpose to bring about change and add meaning to people’s lives

Srabana Lahiri Jun 27, 2017 7:37 AM

Tali Gumbiner, Senior Copywriter, McCann NY and Lizzie Wilson, Senior Art Director, McCann NY, who conceptualised the ‘Fearless Girl’, talk about the campaign that has taken the world by storm, winning four Grand Prix awards at the Cannes Lions

Srabana Lahiri Jun 27, 2017 7:31 AM

Girish Agarwal, Non Executive Director of the Dainik Bhaskar Group, and a first-timer at the Cannes Lions festival, gives us his take on it.

Srabana Lahiri Jun 24, 2017 9:52 AM

The award-winning campaigns were Ariel Share the Load, Bajaj V, Dads #ShareTheLoad and Beauty Tips by Reshma

Srabana Lahiri & Samarpita Banerjee Jun 24, 2017 8:40 AM

In conversation with Colleen DeCourcy, Global Chief Creative Officer of Wieden & Kennedy, Sandberg and Mildenhall share how the shift to mobile has changed the services their brands provide

Srabana Lahiri Jun 23, 2017 6:03 PM

Team BBDO India comprising Josy Paul, Hemant Shringy and Rajat Mendhi make a case for adding the ‘effectiveness’ quotient to a successful campaign

Srabana Lahiri Jun 23, 2017 8:07 AM

Famous Innovations makes its Cannes debut with a bronze metal

Srabana Lahiri Jun 22, 2017 8:04 AM

#RoadsThatHonk is an innovative anti-collision vehicle management system, to make India’s national highways safer

Srabana Lahiri Jun 21, 2017 8:07 AM

Two entries from India had been shortlisted in the Glass Lions category

Srabana Lahiri Jun 20, 2017 7:58 AM

McCann Worldgroup India wins a Silver. A total of 110 winners were announced in this category. India had 13 shortlisted entries.

Srabana Lahiri Jun 20, 2017 7:42 AM

Five Indian agencies were shortlisted in the Cannes Lions Health and Wellness and Pharma categories

Srabana Lahiri Jun 19, 2017 8:04 PM

Campaign made by McCann Health, New Delhi/ McCann Worldgroup India, Mumbai, for the Ministry of Public Health, Islamic Republic of Afghanistan actually saves Lives

Srabana Lahiri Jun 19, 2017 8:47 AM

India’s first transgender band will perform twice– during a panel discussion at 3pm and just before the Glass Lions award ceremony begins at 8pm

Srabana Lahiri Jun 19, 2017 8:04 AM

A man of few words but, surprisingly, one who writes good poetry and even his own company’s ads, Sharma is a disruptor and innovator like none other. On the sidelines

Srabana Lahiri Dec 21, 2016 8:01 AM

Amitabh Bachchan models animated mythical superhero ‘Astra the Immortal’ after himself for new series ‘Astra Force’ created by Graphic India for Disney Channel

Srabana Lahiri Dec 12, 2016 8:50 AM

Deepak Lamba, CEO of WorldWide Media, talks about taking the company’s legacy brands to new-fangled content platforms, charting new directions of growth and ensuring profitability in a scenario where magazines have shown de-growth overall

Srabana Lahiri Jul 18, 2016 8:15 AM

Ad guru Piyush Pandey sees the inter-dependence of technology and ideas growing in the world of advertising, as well as the coming together of different entities, companies and even networks to do good work

Srabana Lahiri Jun 28, 2016 7:50 AM

UN Secretary-General Ban ki-Moon makes successful ‘pitch’ for support for the UN’s 17-point Sustainable Development Goals at Cannes Lions

Srabana Lahiri Jun 25, 2016 9:24 AM

40% of women say they do not identify at all with the women they see in ads; advertising must be a powerful force in leading positive cultural change

Srabana Lahiri Jun 24, 2016 8:32 AM

On his maiden visit to the Cannes Lions Festival, Executive Director of HT Media sees immense potential for more participation and synergies with HT’s digital transformation

Srabana Lahiri Jun 22, 2016 8:29 AM

Airbnb Co-founder's vision is to close cultural gap, and enjoy the pleasure of being a category creator

Srabana Lahiri Jun 21, 2016 8:20 AM

Mike McGee, Chief Creative Officer & Co Founder, Framestore, Karen Boswell, Interactive Lead, adam&eve DDB discuss ‘Establishing a VR Roadmap for Creative Industries’ with Stephen Lepitak, Editor of The Drum

Srabana Lahiri Jun 20, 2016 8:34 AM

MG ‘Ambi’ Parameswaran talks about his book ‘Nawabs, Nudes, Noodles’, that is being released today in Mumbai. It has dramatically changing storylines and traces the history of Indian advertising over 50 years, and analyses the marketer’s role in the context of advertising through the years

Srabana Lahiri Jun 9, 2016 8:29 AM

Girish Agarwal, Director of the Dainik Bhaskar Group, talks about increasing reader engagement, the basis of good content ...

Srabana Lahiri & Samarpita Banerjee Apr 15, 2016 8:18 AM

Ad guru Piyush Pandey was felicitated at the recently held Goafest 2016l. It was a moment of high emotions as the industry welcomed him with open affection and a standing ovation

Srabana Lahiri Apr 12, 2016 9:07 AM

Mogae Group Chairman Sandeep Goyal is betting big on Star Star, the new interactive, mobile platform from Tango Media, which he feels will bridge the last mile between brand communication and the customer

Srabana Lahiri Jan 6, 2016 8:51 AM

The cricket legend was honoured for being “the biggest human brand in advertising” at the Summit. In conversation with McCann’s Prasoon Joshi, Tendulkar talks about how he picks his brand associations and the evolution of his advertising sojourns

Srabana Lahiri Sep 7, 2015 8:19 AM

Delivering keynote address at IAA India Chapter’s Silver Jubilee Summit, Secretary, Industrial Policy & Promotion, Government of India, says it is essential to build a brand based on reality

Srabana Lahiri Sep 4, 2015 9:00 AM

"Creating a brand that can change with time is the only truth of brand-building," says Shah Rukh Khan as he draws parallel between building a film career and building a brand. The actor was honoured with 'Advertising Icon Award' at the Summit

Srabana Lahiri Sep 4, 2015 7:47 AM

IAA India Chapter President Srinivasan Swamy talks about the theme of IAA India's Silver Jubilee summit 'Crossroads: Where Change is Shaping the Future Today'. The Summit begins in Kochi today and has Faris Abouhamad, Amitabh Kant and Shah Rukh Khan as speakers

Srabana Lahiri Sep 3, 2015 9:09 AM

Star India CEO talks about the challenge of changing the 'rustic' perception about kabaddi, and packaging it in a smart and modern format, consumable by all audiences, through Pro Kabaddi League (PKL)

Srabana Lahiri Aug 12, 2015 8:05 AM

For Josy Paul, Chairman and Chief Creative Officer of BBDO India, news of the agency winning a Grand Prix and a Glass Lion came totally unexpected. Since then, it has been ‘a collective and individual explosion of joy’

Srabana Lahiri Jun 29, 2015 8:43 AM

Co-Chief Operating Officer of 21st Century Fox cites explosion of Internet growth and success of initiatives like Star India’s Hotstar app as reason for optimism

Srabana Lahiri Jun 27, 2015 1:32 PM

On the occasion of Ramadan, Shan Masala’s commercial released this week makes an emotional appeal, garners over half a million views on Facebook within 48 hours of launch

Sarmistha Neogy & Srabana Lahiri Jun 27, 2015 9:12 AM

Ad guru Piyush Pandey, a regular at the Cannes Lions International Festival of Creativity since 1994, talks of making human connections and how the festival has evolved over the last 21 years

Srabana Lahiri Jun 26, 2015 10:07 AM

Cox, Chief Product Officer of Facebook, says tools using augmented reality and virtual reality will change the mobile ad experience; sees next spurt of growth coming from India

Srabana Lahiri Jun 25, 2015 8:01 AM

Jonathan Mildenhall, CMO, Airbnb (former creative chief of Coca Cola), debated the role of creativity in today's business world at ‘Wake up with the Economist’ @Cannes Lions Beach Club, along with Pete Blackshaw, Global Head of Digital & Social Media of Nestle S.A and Bruce McColl, CMO of Mars

Srabana Lahiri Jun 24, 2015 8:36 AM

“It was a highly emotional time as we got to see the kind of gender issues that prevail all over the world,” said Sen NCD & SVP, J. Walter Thompson who is on Glass Lions jury. The award honours ad campaigns that address issues of gender inequality or prejudice

Srabana Lahiri Jun 23, 2015 9:17 AM

IAA India chapter's Cannes foray, talk of cricket, marketing to the five senses and more...

Srabana Lahiri Jun 23, 2015 7:57 AM

Social discovery, gamification, location and messaging - Tinder Founder and President Sean Rad says all four are captured with the app, which has made 8 billion matches so far, making it attractive to advertisers

Srabana Lahiri Jun 22, 2015 8:01 AM

Jasmin Sohrabji, CEO, SE Asia & India, Omnicom Media Group, who is on the Media Jury at the Cannes Lions International Festival of Creativity 2015, says net results and the easy comprehensibility of ideas in a campaign are the parameters she will rate high while judging at the festival

Srabana Lahiri Jun 19, 2015 8:33 AM

The countdown has started to the April launch of the industry's new television audience measurement system, BARC. Partho Dasgupta, CEO of BARC, takes us through the nuances of the system, while stakeholders speak of expectations from it, its workings and the road ahead

Srabana Lahiri & Simran Sabherwal Mar 10, 2015 8:31 AM

LV Krishnan, CEO of TAM Media Research says he does not agree with the way industry bodies are approaching their members in the run-up to BARC’s beginning. He says TAM is finalizing plans to begin Cross-Media Measurement & Geo-focused TV Audience Measurement, and questions the very premise of the BARC vs TAM debate

Srabana Lahiri & Simran Sabherwal Mar 9, 2015 9:23 AM

Punit Goenka, MD & CEO of ZEEL, Chairman of BARC and Vice-President of the IBF Board, says all the checks and balances are in place for transparent governance and a robust ratings system

Srabana Lahiri & Simran Sabherwal Mar 9, 2015 9:13 AM

Carefully worded document does not mention names, but asks members to exercise 'business prudence and review and close off existing arrangements'

Srabana Lahiri Mar 2, 2015 10:38 AM

Carefully worded document does not mention names, but asks members to exercise 'business prudence and review and close off existing arrangements'

Srabana Lahiri Mar 2, 2015 8:42 AM

Punit Goenka, MD & CEO, ZEEL, traces with us his journey so far, sharing anecdotes from the past and his vision for the future

Srabana Lahiri Dec 8, 2014 8:14 AM

Star India CEO Uday Shankar talks of life and business, his passions and aspirations, and undying love for the news media

Srabana Lahiri Dec 8, 2014 8:11 AM

Ravi Dhariwal, CEO, Shrijeet Mishra, COO, Arunabh Das Sharma, President & Rahul Kansal, Executive President, Brand Function, BCCL talk about the Group's focus on unifying regional

Srabana Lahiri & Saloni Dutta Aug 11, 2014 8:10 AM

Advertising is being seen as an interruption. So our challenge is to make communication more relevant by integrating it with content, say Mondelêz’s Bonin Bough and Sindhuja Rai

Srabana Lahiri Apr 10, 2014 7:44 AM

Ogilvy Chief says frustration with the industry awards system & the way it is handled compelled his agency to institute the ENVIES, designed to raise the bar for its people & recognise good work

Srabana Lahiri Dec 12, 2013 8:37 AM

The MD of Times Group is IMPACT Person of the Year, 2013 for his industry-shaping initiatives, driving profitability, and setting a benchmark with young and vibrant media products

Srabana Lahiri Dec 9, 2013 10:20 AM

The MD of Times Group is IMPACT Person of the Year, 2013 for his industry-shaping initiatives, driving profitability, and setting a benchmark with young and vibrant media products

Srabana Lahiri Dec 9, 2013 10:19 AM

The MD of Times Group is IMPACT Person of the Year, 2013 for his industry-shaping initiatives, driving profitability, and setting a benchmark with young and vibrant media products

Srabana Lahiri Dec 9, 2013 9:10 AM

There is room in the market as there are plenty of brands to be pitched for in any sector, says Mauricio Sabogal, Global CEO, Brand Programming Network

Srabana Lahiri Apr 26, 2013 6:43 PM

In conversation with MP & Former I&B Minister Ambika Soni, who led the DAS movement in India and was awarded IMPACT Person of the Year 2012 for the same. Excerpts:

Annurag Batra & Srabana Lahiri Dec 24, 2012 4:06 AM

The other winners were Hindustan Unilever, Marico, Reliance Communications and Mumbai District Aids Control Society

Srabana Lahiri Sep 4, 2012 10:14 PM

The other winners were Hindustan Unilever, Marico, Reliance Communications and Mumbai District Aids Control Society

Srabana Lahiri Sep 4, 2012 8:35 PM

Laura Desmond of SMG bets big on practices set around Insights & Analytics, Digital, and Content – the ‘three pillars’ of SMG’s ‘human experience’ positioning

Srabana Lahiri Jun 13, 2012 1:22 AM

Over the years, several corporate houses in India have invested in the media business, but without quantifiable success. The trend has picked force again. Read why...

Srabana Lahiri & Rahul Dubey May 31, 2012 7:18 PM

Brand-building is going to be the domain of all instead of the purview of a few, courtesy the internet, new media and mobile devices, says Lucas Watson, Global Vice President, YouTube

Srabana Lahiri Apr 21, 2012 4:48 PM

Brand-building is going to be the domain of all instead of the purview of a few, courtesy the internet, new media and mobile devices, says Lucas Watson, Global Vice President, YouTube

Srabana Lahiri Apr 21, 2012 4:47 PM

Brands have to engage in conversations with the consumer wherever they are to get their attention, says Jean-Yves Naouri, COO, Publicis Groupe

Srabana Lahiri Apr 20, 2012 10:13 AM

“Technology drives our existence. A very different world is emerging and for it, a frame of reference is necessary,” says Tim Love, CEO (APIMA) & Vice-Chairman, Omnicom Group

Srabana Lahiri Apr 20, 2012 10:10 AM

“Technology drives our existence. A very different world is emerging and for it, a frame of reference is necessary,” says Tim Love, CEO (APIMA) & Vice-Chairman, Omnicom Group

Srabana Lahiri Apr 20, 2012 10:09 AM

Supreme Court order cancelling 122 telecom licenses has brought about a spurt of confidence-building & aggressive ads by telcos, and surge in ad spends

Srabana Lahiri & Rahul Dubey Feb 17, 2012 11:03 AM

For Sunil Lulla, the mission is to make the entire Times network profitable as an entity, expand its reach to Europe and drive value for TV content.

Srabana Lahiri & Priyanka Mehra Jan 5, 2012 7:56 AM

Industry stalwarts Mainardo de Nardis, Kelly Clark and Bob O’Leary got together to discuss ways to negotiate emerging media trends to formulate the best media plan and get the best bang for a client’s money in the session on ‘Media Fragmentation: How To Navigate Through Traffic’.

Srabana Lahiri Nov 3, 2011 9:31 AM

Can Asians lead the next creative renaissance on the planet? The session on ‘Asian Creative? A New Brief’ attempted to find out what is lacking in this context and how it can be tackled.

Srabana Lahiri Nov 2, 2011 11:19 AM