Taking the age-old tradition of camaraderie between friends, the campaign, conceptualised by DDB Mudra, stays true to the core brand promise of – fun, mischief, bubble gum
With the older consumers taking to the digital world like never before, what does it mean for the marketers? IMRB’s Deepa Mathew takes a look at how the digital landscape is changing
The decision comes following TRAI’s Telecom Interconnection Regulation, 2014, which does not allow aggregators to bundle channels of multiple broadcasters in one bouquet
The news of the Maxus win came in last night. WPP Red Team has won the global account, which is estimated to be around $1 bn. Carat Media was the finalist in the final round of the pitch that took place in London
Johri continues to spearhead the operations of DNAP's portfolio in the South Asian region, as well as leading and managing ad sales & solutions deals for the Asia-Pacific pan-regional business