Following a 17-year stint with Leo Burnett and over 30 years of working in advertising, Sridhar has decided to take the leap to reinvent himself and pursue other interests
Experiential marketing is a growing area. As our lives continue to evolve, brands are always looking at innovative ways to remain relevant, says Dialogue Factory's Dalveer Singh
Media observers feel that regional print players should go ahead with such an initiative, but the pricing of the rates package should be considered carefully
As the IPL fever rages on, fans can stay up to speed with these handy mobile apps
The Forum focused on 'The Curious Minds' study that involved conversations with more than 11,000 young people across more than 40 cities
First-mover advantage, a clear social strategy, proactive contribution by party members & catchy hashtags are some of the factors that have helped the BJP have a leg up in the poll battle on social media
Amyn Ghadiali, Head of Strategy, Gozoop, talks about the constant adrenaline rush and excitement that comes with digital marketing, a medium that pays one to be curious
Ads are enabled via full screen mobile ads on the Vserv.mobi exchange across 1,50,000 apps and sites, facilitating purchase decisions via a seamless in-ad search strategy
Karwal comes with two decades of experience. Her previous stint was with Samsung where she led their media marketing function
With 17 years of experience, Sheshgiri has worked for Times Group, Airtel, VRL & Radiant Corporate Network, at various levels from Assistant Manager to Vice President
CNBC-TV18 will use social media analysis and the data from TCS app iElect in its election related programming and distribute Twitter conversations and analysis to viewers
The site reported category leadership in February, 2014 as per comScore with 8 million page views and nearly a million uniques