Date-wise News

Following a 17-year stint with Leo Burnett and over 30 years of working in advertising, Sridhar has decided to take the leap to reinvent himself and pursue other interests
exchange4media Staff Apr 17, 2014 6:03 PM

Experiential marketing is a growing area. As our lives continue to evolve, brands are always looking at innovative ways to remain relevant, says Dialogue Factory's Dalveer Singh
Dalveer Singh Apr 17, 2014 9:45 AM

Media observers feel that regional print players should go ahead with such an initiative, but the pricing of the rates package should be considered carefully
Abid Hasan Apr 17, 2014 8:50 AM

As the IPL fever rages on, fans can stay up to speed with these handy mobile apps
Sonam Gulati Apr 17, 2014 8:28 AM

The Forum focused on 'The Curious Minds' study that involved conversations with more than 11,000 young people across more than 40 cities
exchange4media Staff Apr 17, 2014 8:26 AM

First-mover advantage, a clear social strategy, proactive contribution by party members & catchy hashtags are some of the factors that have helped the BJP have a leg up in the poll battle on social media
Abhinna Shreshtha Apr 17, 2014 8:23 AM

Amyn Ghadiali, Head of Strategy, Gozoop, talks about the constant adrenaline rush and excitement that comes with digital marketing, a medium that pays one to be curious
Abhinna Shreshtha Apr 17, 2014 8:22 AM

Ads are enabled via full screen mobile ads on the Vserv.mobi exchange across 1,50,000 apps and sites, facilitating purchase decisions via a seamless in-ad search strategy
exchange4media Staff Apr 17, 2014 8:18 AM

Karwal comes with two decades of experience. Her previous stint was with Samsung where she led their media marketing function
exchange4media Staff Apr 17, 2014 8:15 AM

With 17 years of experience, Sheshgiri has worked for Times Group, Airtel, VRL & Radiant Corporate Network, at various levels from Assistant Manager to Vice President
exchange4media Staff Apr 17, 2014 8:13 AM

CNBC-TV18 will use social media analysis and the data from TCS app iElect in its election related programming and distribute Twitter conversations and analysis to viewers
exchange4media Staff Apr 17, 2014 8:10 AM

The site reported category leadership in February, 2014 as per comScore with 8 million page views and nearly a million uniques
exchange4media Staff Apr 17, 2014 8:08 AM