`Date-wise News`

KV Sridhar to bid adieu to Leo Burnett India in May

Following a 17-year stint with Leo Burnett and over 30 years of working in advertising, Sridhar has decided to take the leap to reinvent himself and pursue other interests

exchange4media Staff Apr 17, 2014 6:03 PM

Guest Column: "Experiential mktg engages TG at a more emotional level"

Experiential marketing is a growing area. As our lives continue to evolve, brands are always looking at innovative ways to remain relevant, says Dialogue Factory's Dalveer Singh

Dalveer Singh Apr 17, 2014 9:45 AM

"OneIndia-like platform will firm up sales teams of regional print players"

Media observers feel that regional print players should go ahead with such an initiative, but the pricing of the rates package should be considered carefully

Abid Hasan Apr 17, 2014 8:50 AM

Must-have mobile apps for IPL aficionados

As the IPL fever rages on, fans can stay up to speed with these handy mobile apps

Sonam Gulati Apr 17, 2014 8:28 AM

Indian youth is 'curious to curate' says MTV Youth Marketing Forum

The Forum focused on 'The Curious Minds' study that involved conversations with more than 11,000 young people across more than 40 cities

exchange4media Staff Apr 17, 2014 8:26 AM

How BJP gained the edge in the social media battle

First-mover advantage, a clear social strategy, proactive contribution by party members & catchy hashtags are some of the factors that have helped the BJP have a leg up in the poll battle on social media

Abhinna Shreshtha Apr 17, 2014 8:23 AM

Youth Quotient: Digital marketers are like rockets on fire, about to take off: Amyn Ghadiali

Amyn Ghadiali, Head of Strategy, Gozoop, talks about the constant adrenaline rush and excitement that comes with digital marketing, a medium that pays one to be curious

Abhinna Shreshtha Apr 17, 2014 8:22 AM

Vserv.mobi launches Search Intent Ads for mobile shopping

Ads are enabled via full screen mobile ads on the Vserv.mobi exchange across 1,50,000 apps and sites, facilitating purchase decisions via a seamless in-ad search strategy

exchange4media Staff Apr 17, 2014 8:18 AM

DDB MudraMax Media appoints Amita Karwal as EVP to head North & East

Karwal comes with two decades of experience. Her previous stint was with Samsung where she led their media marketing function

exchange4media Staff Apr 17, 2014 8:15 AM

Vinay Sheshgiri to head ANN's Suvarna News & Kannada Prabha Sales

With 17 years of experience, Sheshgiri has worked for Times Group, Airtel, VRL & Radiant Corporate Network, at various levels from Assistant Manager to Vice President

exchange4media Staff Apr 17, 2014 8:13 AM

CNBC-TV18 ties up with TCS and Twitter for iElect app

CNBC-TV18 will use social media analysis and the data from TCS app iElect in its election related programming and distribute Twitter conversations and analysis to viewers

exchange4media Staff Apr 17, 2014 8:10 AM