With Twitter launching the MoPub platform for programmatic buying of native ads on mobile, the mobile advertising ecosystem has expanded. Experts analyse the developments and effects
According to the President, Coca Cola India & South West Asia, the story is more important than the message and must appeal human emotions as well as a higher purpose
As selfies become a new trend, the Selfie Generation rolls out new stories and also opens a gateway to many marketing opportunities for brands
Industry experts agree that digital media has very much arrived, forcing brands and media planners to evolve and marketers need to decide how to leverage it
The search trend report also highlights that most number of searches regarding IPL this year came from West Bengal, while Chennai Super Kings continues to be the most searched team
E-commerce in India is gradually shifting to the marketplace-led model from the inventory-led model. Experts reveal the pros and cons of a hybrid marketplace
Sheetal Vanwari, CEO & Co-Founder, Jinn Services says there's plentiful opportunities in India currently to create interesting digital properties, to experiment and to innovate
Mitra has been with the agency for over 14 years. In his new role, he will be responsible for providing strategic direction for Percept/H at a national level
Ministry of Information and Broadcasting has requested for bids from e-auctioneers to conduct the Phase III auctions of FM radio. Sources say that the auction process is likely to be held in October this year
Oxolloxo will offer a completely new and differentiated offering to the discerning fashion buyers in India initially and to the global buyers as the brand gains traction