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While fear of loss of control and lack of transparency is valid, marketers should also consider the long-term gains against short-term hurdles of eCPC deprecation, say experts

Abhinn Shreshtha Sep 14, 2024 7:53 AM

The digital medium saw funds increasingly getting diverted for advertising as marketers sought a cost effective solution

Abhinn Shreshtha Nov 8, 2017 8:44 AM

The digital world of the future will scarcely resemble the world today and the challenge will bring many opportunities, says Norm Johnston, Global CEO Mindshare FAST & Global Chief Digital Officer, Mindshare

Abhinn Shreshtha Nov 6, 2017 8:58 AM

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Abhinn Shreshtha Oct 17, 2017 8:31 AM

Mobile Ad Spends report estimates mobile ad spends to grow at 74 per cent in 2017 to reach Rs 2,230 crore and continue to grow in excess of 65 per cent in 2018.

Abhinn Shreshtha Oct 12, 2017 8:45 AM

BYJU has unveiled a new logo as it looks to build on its success over the last couple of years

Abhinn Shreshtha Oct 9, 2017 8:38 AM

Industry executives suspect that the impact of the GST rollout will continue to impact business, leading to sluggish ad spends for the OOH space

Abhinn Shreshtha Oct 4, 2017 8:44 AM

Media agency heads we spoke with said Indian Adex growth would be lower than expected due to the introduction of new policies like demonetisation and GST

Abhinn Shreshtha Oct 3, 2017 7:57 AM

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarter

Abhinn Shreshtha Sep 21, 2017 7:47 AM

Facebook Watch goes live in the US bringing TV style long-form content to the platform. How long before it comes to India?

Abhinn Shreshtha Sep 7, 2017 7:53 AM

Sony Pictures Network (SPN) might have missed a trick by not partnering with a digital player to jointly contest the IPL auctions

Abhinn Shreshtha Sep 6, 2017 7:41 AM

In 2015, Star India had won the digital rights for the IPL for around Rs 303 crore for a period of three years. This time around, the highest bid for digital rights was a whopping Rs 3900 crore for a period of five years

Abhinn Shreshtha Sep 5, 2017 5:17 PM

Digital rights for the IPL are currently with Star India

Abhinn Shreshtha Sep 5, 2017 1:20 PM

Content marketing has traditionally been used as a brand building tool but with display advertising facing questions, is there another role for content to play in marketing strategy?

Abhinn Shreshtha Sep 1, 2017 7:38 AM

OOH players grappled with inventory damage and logistic troubles as the city faced the worst spell of rains in years

Abhinn Shreshtha Aug 31, 2017 7:49 AM

Viral Oza, CMO at the Lodha Group gives his thoughts on what makes a great content strategy

Abhinn Shreshtha Aug 25, 2017 7:58 AM

Kartik Kalla, EVP and National Programming Head at 91.1FM, gives his views on why audio as a format for marketing cannot be discounted

Abhinn Shreshtha Aug 24, 2017 8:07 AM

The Founder and Chief Strategist at Brand Eagle tells us what it takes to build a great content strategy as ICMA awards inches closer

Abhinn Shreshtha Aug 23, 2017 7:25 AM

Google is extending a peace offering to publishers even as many of the top publishers worldwide are expressing apprehension about the increasing dominance of Google and Facebook

Abhinn Shreshtha Aug 23, 2017 7:23 AM

They are hoping to bring stability to cashflows by empowering agencies, who can then put pressure on clients to pay on time, while making both agencies and advertisers more disciplined

Abhinn Shreshtha Aug 22, 2017 8:32 AM

We spoke to Morden Chen, GM (APAC Ad Sales) at Cheetah Mobile to understand more about the potential of the mobile platform for brand building

Abhinn Shreshtha Aug 21, 2017 7:57 AM

The festive season, which begins late August, has traditionally been the strongest period of the year for the sector and OOH players are hoping that it will help offset a slow start to the year.

Abhinn Shreshtha Aug 18, 2017 7:36 AM

Most private FM players have seen drop in revenue in the opening quarters of 2017 due to various government policies including GST, RERA and more. Yet, the sector is hoping for a change in fortunes during the festive season

Abhinn Shreshtha Aug 10, 2017 7:57 AM

Google is reportedly offering publishers more control over ad sales on Youtube as well as their own websites if they choose to use YouTube’s backend video player, though the model is yet to reach Indian shores

Abhinn Shreshtha Aug 3, 2017 7:44 AM

Kabaddi generated Rs. 122 crore in 2016, up from Rs. 48 crore in 2015

Abhinn Shreshtha Aug 3, 2017 7:38 AM

According to sources, a technical committee, along with Media Research Users Council (MRUC), has received proposals from at least five agencies with more expected in the coming weeks

Abhinn Shreshtha Jul 26, 2017 7:46 AM

Can the OOH sector overcome the various hurdles to set up a common metric, something that the industry has been crying out for the longest time?

Abhinn Shreshtha Jul 24, 2017 8:01 AM

TRAI suggests private FM broadcasters to migrate to digital radio broadcasting in metro and major cities to increase the number of radio channels and revenue opportunities

Abhinn Shreshtha Jul 14, 2017 8:08 AM

The new system, which will also include AIR, will have representatives from the radio sector, media agencies as well as advertisers

Abhinn Shreshtha Jul 7, 2017 8:07 AM

Jeffrey Dachis, CEO and Founder, One Drop (and Co-Founder of Razorfish), shares his thoughts on the importance of earned media as opposed to paid media

Abhinn Shreshtha Jul 6, 2017 8:00 AM

A self confessed foodie and a prolific writer, Goyal talks about his love for Japan and his ambition of being a published fiction writer in this week’s edition of e4m Chillout

Abhinn Shreshtha Jul 1, 2017 7:46 AM

Despite the intense completion in the OTT space, online video platform Vuclip feels that it has got its business model right, which will enable it to outlast many of its contemporaries. Excerpts from an interview with Vuclip Founder Nickhil Jakatdar

Abhinn Shreshtha Jun 30, 2017 7:56 AM

In a chat with exchange4media, Kyle Kiang, Global Head of Marketing, talks about the marketing philosophy behind the OnePlus brand

Abhinn Shreshtha Jun 29, 2017 7:31 AM

The brands of the future will be built on authentic, advocacy-based messaging, which will then be amplified through owned and paid marketing, says Dachis

Abhinn Shreshtha Jun 16, 2017 7:39 AM

We chatted with Vishal Maheshwari, Country Head (India) of Vuclip, about his take on the Indian OTT space, the company’s views on monetization and what defines digital video content

Abhinn Shreshtha Jun 14, 2017 7:52 AM

Nick Burfitt, Global Director & MD APAC of Kantar Media, feels that industry third party measurement is a must for advertisers and agencies to have trust in the data

Abhinn Shreshtha Jun 7, 2017 7:30 AM

OPPO is said to invest upto Rs. 2,190 crore in cricket for the next four years. We interviewed Will Yang, Brand Director of OPPO India, about their future plans for India

Abhinn Shreshtha Jun 6, 2017 7:40 AM

Surewaves is betting on its new TV programmatic platform, Skynet, and sees its expanding to other geographies starting in June

Abhinn Shreshtha Jun 1, 2017 8:33 AM

Manoj Kumar, MD& Area General Manager, GSK Consumer Healthcare, gives his views on digital marketing and how brands can get the most bang for their buck

Abhinn Shreshtha May 31, 2017 7:46 AM

The need for transparency and protection for online advertising has never been more important than it is now

Abhinn Shreshtha May 29, 2017 8:31 AM

Real estate clients seeking clarity on RERA have frozen ad spends thereby adversely impacting the OOH sector

Abhinn Shreshtha May 29, 2017 7:37 AM

LG forays into premium consumer electronics (CE) and home appliances (HA) by launching a new line of products under the brand name Signature

Abhinn Shreshtha May 23, 2017 8:15 AM

With a huge audience with a clear intent on carrying out transactions, online marketplaces have emerged as a strategic advertising platforms for brands

Abhinn Shreshtha May 10, 2017 8:01 AM

Adobe is placing its bets on ‘Experience Cloud’ solutions suite that the company announced in March 2017

Abhinn Shreshtha May 9, 2017 8:00 AM

The Adobe Digital Insights report further states that the majority of consumers in India find online ads more relevant and appealing than those on other platforms, including television, radio and print

Abhinn Shreshtha May 8, 2017 7:58 AM

On World Press Freedom Day, we spoke with senior journalists and media veterans to get their views on the importance of a free media in a democracy

Abhinn Shreshtha May 4, 2017 7:55 AM

Even as global publishers pull out of Instant Articles, we take a look at the reasons behind this and the scenario in India

Abhinn Shreshtha Apr 28, 2017 8:01 AM

Radio Mirchi will be reducing advertising on its channels to 12-14 minutes per hour this year with each ad break lasting 2.5-3 minutes

Abhinn Shreshtha Apr 26, 2017 8:23 AM

If Google goes ahead and includes an ad blocker within the popular Chrome browser, it might be a great move not only for the internet giant but also digital advertising in general

Abhinn Shreshtha Apr 24, 2017 8:27 AM

Jane Lin-Baden, CEO of Isobar APAC, shares her thoughts on the company’s future plans and the key focus areas in terms of technologies and business objectives

Abhinn Shreshtha Apr 19, 2017 8:00 AM

The fallout of YouTube with advertisers has been especially problematic for content creators. However, the effect in India seems to have been muted, feel experts

Abhinn Shreshtha Apr 12, 2017 8:10 AM

Flipkart has raised $1.4 billion from Tencent, eBay, and Microsoft and has acquired eBay India as part of its latest round of fund raising

Abhinn Shreshtha Apr 11, 2017 5:36 PM

Sanjay Nazerali, Chief Strategy Officer at Carat Global, believes that the best blueprint for a media plan is life. Excerpts from a freewheeling conversation with him during his recent visit to India

Abhinn Shreshtha Apr 11, 2017 7:54 AM

The ad tech company has seen its video ad consumption triple in India over the last year and expects video ads to make up nearly 50 per cent of its revenue in the coming year

Abhinn Shreshtha Apr 5, 2017 7:57 AM

Michael Kahn, CEO of Performics Worldwide, was in Mumbai recently. In an interview to exchange4media, Kahn spoke on the changing nature of performance and digital marketing

Abhinn Shreshtha Mar 21, 2017 8:35 AM

The Pitch Madison Advertising Outlook 2017 forecasts a growth of 15 per cent to take radio ad spends close to Rs 2,000 crore. We spoke to heads of radio stations to understand what is driving this growth

Abhinn Shreshtha Mar 20, 2017 7:53 AM

According to EY, the two metros will have a household income of Rs 80,000 crore each by 2018. Additionally, EY says that 8 new ‘half metros’ will emerge by 2020 with a household income of Rs 40,000 crore each.

Abhinn Shreshtha Mar 15, 2017 8:13 AM

Paul Rossi, President of The Economist Group, firmly believes that only media organisations that provide value and uniqueness will survive in the future. Excerpts from an exclusive chat with exchange4media where he discusses the future of media in a digital world

Abhinn Shreshtha Mar 8, 2017 8:47 AM

Music Broadcast Ltd. will see its stake dilute to 74 per cent post IPO. According to sources, Jagran had bought Radio City for around Rs 400 crore in 2015.

Abhinn Shreshtha Feb 28, 2017 8:53 AM

Facebook has further expanded its efforts in live broadcast with the announcement a new service called FB Bandstand, an integrated space that combines art with technical support to facilitate Facebook Live interactions

Abhinn Shreshtha Feb 9, 2017 8:12 AM

Augmented reality elicited interest from brands in 2016, say agencies but the interest still tended to be more tactical than strategic

Abhinn Shreshtha Jan 2, 2017 7:54 AM

A Facebook initiative designed to help marketers face a number of challenges in digital marketing, not just on Facebook, but across digital channels.

Abhinn Shreshtha Dec 6, 2016 8:13 AM

For the radio sector, the impact has been mainly felt from local advertisers who have been most hurt by the paucity of cash in the market

Abhinn Shreshtha Dec 1, 2016 8:09 AM

Since the past two weeks, Google, Twitter and Facebook have been stepping up the fight against fake and malicious content as critics say that the proliferation of such content on their platforms could have been one of the factors influencing the outcome of the US election in favour of Republican candidate Donald Trump

Abhinn Shreshtha Nov 30, 2016 8:27 AM

Taranjeet Singh, Business Head of Twitter India, reiterated that India was among the top five growth markets for the company, while also talking more about the company’s revamped approach to advertising

Abhinn Shreshtha Nov 28, 2016 8:12 AM

The outdoor advertising sector has seen the profitable Q4 festive period thrown into disarray due to the government’s demonetization drive

Abhinn Shreshtha Nov 28, 2016 8:08 AM

Facebook newly appointed MD for India, Umang Bedi, outlined the company’s roadmap for India while reiterating the importance of India from a global context

Abhinn Shreshtha Nov 24, 2016 8:28 AM

TubeMogul’s acquisition and subsequent integration to the Adobe Marketing Cloud will create the first end-to-end independent advertising and data management solution across TV and digital formats

Abhinn Shreshtha Nov 15, 2016 8:14 AM

Facebook has opened up Facebook Messenger for ads from brands who use Messenger’s developer tools to manage their Messenger conversations. We spoke to digital heads to understand what this means for digital marketers

Abhinn Shreshtha Nov 14, 2016 8:52 AM

Auction of second batch of Phase III frequencies, which began on Tuesday, has seen a muted response by the radio sector with many large operators not participating in the auction process, with high reserve price being stated as one of the key reasons

Abhinn Shreshtha Oct 28, 2016 8:04 AM

According to analysts, India is still some time away from seeing cross ownership deals like this even as content becomes increasingly important

Abhinn Shreshtha Oct 26, 2016 8:09 AM

Facebook’s new architecture that live on Thursday last week clearly indicates that it is taking India very seriously

Abhinn Shreshtha Oct 24, 2016 8:05 AM

With the likes of Amazon, Reliance Jio, Twitter and Facebook all showing an interest in the digital rights for the IPL, experts feel digital rights would see a sharp increase in value, amounting to nearly 15 per cent of the television rights' value

Abhinn Shreshtha Oct 21, 2016 8:44 AM

In an email interview with exchange4media, Gurmit Singh, VP and MD of Yahoo India to learn more about the company’s plans going forward

Abhinn Shreshtha Oct 17, 2016 8:16 AM

A web browser that supports virtual reality announced by Facebook can help develop practical VR solutions for brands and marketers and further propel the VR/AR space, which is expected to touch $120 billion by 2020

Abhinn Shreshtha Oct 14, 2016 7:59 AM

Truecaller has launched an advertising platform based on its popular calling application to leverage its 130 million user base in the country.

Abhinn Shreshtha Oct 4, 2016 8:11 AM

Mobile ad spends are expected to reach Rs 1280 crore in 2016 and continue to grow in the range of 70-80 per cent into 2017 according to the 2016 Mobile Ad Spend report launched at this year's edition of exchange4media's annual mobile advertising awards - The Maddies

Abhinn Shreshtha Oct 3, 2016 9:12 AM

Facebook, on Friday, said it has rectfied an error in the way it calculated average duration of video viewed, one of the metrics available to marketers to gauge the efficacy of their video campaigns.

Abhinn Shreshtha Sep 26, 2016 9:07 AM

As Twitter finally announced that it is rolling out a new policy that no longer includes media, quotes, etc. in the 140 character limit thus providing users more avenues to express themselves. However, is this gamble going to erode the micro blogging platform’s brand value?

Abhinn Shreshtha Sep 21, 2016 8:16 AM

With the President giving his assent to the GST bill last week, the government yesterday also gave its nod for the formation of the GST council, which will decide the tax rate, exemptions, etc.

Abhinn Shreshtha Sep 19, 2016 8:21 AM

Pune-based Pioneer Publicity has won the rights to six gantries in Pune and 148 bus shelters in Kolkata

Abhinn Shreshtha Sep 19, 2016 8:12 AM

Veteran ad man Prasoon Joshi was honoured with the Legend of the Year felicitation at exchange4media's INK Awards 2016. We caught up with him to get his thoughts on the significance of print advertising.

Abhinn Shreshtha Sep 15, 2016 8:04 AM

Though it is still early days, this move could potentially benefit online audio streaming providers by making music rights holders more accountable and reducing cost of music acquisition

Abhinn Shreshtha Sep 14, 2016 8:04 AM

An updated content policy that seems to more stringently blacklists videos deemed ad-unfriendly has brought the popular video platform in the crosshairs of many content creators. However, impact in India remains vague

Abhinn Shreshtha Sep 13, 2016 8:40 AM

The Directorate of Advertising & Visual Publicity (DAVP) has issued an advisory for fresh empanelment and is seeking suggestions from radio operators regarding ad rates on FM

Abhinn Shreshtha Sep 9, 2016 4:47 PM

In a chat, Radio City 91.1 FM CEO Abraham Thomas talks about the brand’s future plans, the importance of being future ready and the changing radio advertising environment

Abhinn Shreshtha Sep 8, 2016 8:26 AM

Whatsapp’s decision to share user data with parent company Facebook has created a furor among users and privacy advocates but this decision should not be that surprising given how valuable user data is for Facebook’s core business

Abhinn Shreshtha Aug 31, 2016 8:11 AM

The Guardian has just become the latest publisher to start selling ads based on time. Is it a metric that Indian publishers should start looking at?

Abhinn Shreshtha Aug 29, 2016 8:27 AM

Starting January 2017, Google will start ranking mobile web pages that show interstitial ads to visitors lower, the company said in a blogpost this week

Abhinn Shreshtha Aug 26, 2016 8:08 AM

In a bid to differentiate their content offering and to take advantage of popularity of old Bollywood music, radio operators have been launching standalone retro stations. We spoke to radio

Abhinn Shreshtha Aug 24, 2016 8:26 AM

With the end of the first half of 2016, e-commerce has significantly reduced its contribution to total ad spends. We spoke to a few media planners to get their thoughts on H1’2016 as well as their thoughts on the coming half

Abhinn Shreshtha Aug 23, 2016 8:06 AM

As Facebook continues its fight to serve ads despite ad blockers, the reason behind its new-found exuberance might be more complex

Abhinn Shreshtha Aug 17, 2016 8:14 AM

The Dentsu Aegis Network (DAN) was awarded the Agency Network of the Year award at the second annual e4m Media ACE Awards. We caught up with DAN supremo Ashish Bhasin to get his thoughts on what has been a record breaking year for the network

Abhinn Shreshtha Aug 12, 2016 8:08 AM

The Media ACE 2016 Hallmark Award was presented to Shashi Sinha, CEO of IPG Mediabrands India. We spoke to him after he was felicitated

Abhinn Shreshtha Aug 12, 2016 8:06 AM

The Media ACE 2016 Agency CEO of the Year was won by Nandini Dias, CEO of Lodestar UM, who believes in creating a team that is more a happy family. We spoke to her after she was felicitated

Abhinn Shreshtha Aug 12, 2016 8:04 AM

As India prepares for GST regime with the appointed GST council expecting to roll out GST by April next year, one sector that could be in for changes is the print sector

Abhinn Shreshtha Aug 10, 2016 9:13 AM

E-retailers welcome GST, which seems, in all likelihood, to be close to passing after positive hints in the recent Rajya Sabha session.

Abhinn Shreshtha Aug 8, 2016 8:04 AM

As Facebook pushes aggressively to woo video content creators, is YouTube’s long held dominance in jeopardy?

Abhinn Shreshtha Aug 3, 2016 8:34 AM

In conversation with exchange4media, Aditya Save, CMO at People Interactive, talks about the company’s plans to leverage the digital medium to reach out to a wider audience base

Abhinn Shreshtha Jul 28, 2016 1:00 PM

Radio Indigo is looking to increase revenues by 40 per cent over last year and expand to other cities through large format event properties and new digital properties

Abhinn Shreshtha Jul 20, 2016 8:05 AM

A new report on viewability of video ads released by Google shows that India still lags behind countries like Japan , Australia, South Korea and others when it comes to viewability.

Abhinn Shreshtha Jul 19, 2016 7:55 AM

Josep Monserrat,CEO, Kantar Worldpanel and K. Ramakrishnan, Country Head, Kantar Wold Panel, India, share their thoughts on the FMCG sector and the major trends being seen in consumer behaviour and decision making.

Abhinn Shreshtha Jul 19, 2016 7:52 AM

A reboot of a 20 year old favourite and a game that started off as an April Fool's joke is hardly something that you would expect an advertiser to get excited about. But Pokemon Go's unprecedented popularity, legacy and a unique experience that combines augmented reality, geo-tagging and a social experience, make it one of the most intriguing products to come out in a while

Abhinn Shreshtha Jul 13, 2016 8:36 AM

As YouTube launches six second ads, the argument over long and short format content looks set to re-ignite

Abhinn Shreshtha Jul 13, 2016 7:48 AM

As the world celebrates the impact of social media today, we spoke to some social media experts to get their views on the future of this ecosystem

Abhinn Shreshtha Jun 30, 2016 8:08 AM

Content and access to LinkedIn’s professional network seem to be the key reasons for this massive deal but are the two companies prepared to take the product to the next level?

Abhinn Shreshtha Jun 15, 2016 8:13 AM

Snapchat is rapidly catching up with platforms like Facebook, Instagram and Pinterest as one of the most popular social platforms for sharing of videos and images. Will this phenomenon be witnessed in India too?

Abhinn Shreshtha Jun 9, 2016 7:44 AM

With a top level management change on the way, Facebook India will be looking to build on its strong performance in the country, especially in increasing ad revenues

Abhinn Shreshtha Jun 8, 2016 8:01 AM

The highly respected 2016 Internet Trends Report compiled by Mary Meeker suggests that digital video ads might not be as effective as they are expected to be

Abhinn Shreshtha Jun 6, 2016 8:10 AM

Twitter has finally made it official that it will be relaxing the 140 character limit rule for tweets in its continuous attempt to become more relevant in a world where Facebook does not seem to be loosening its grip

Abhinn Shreshtha May 30, 2016 8:08 AM

The long rumored demise of Facebook Exchange, Facebook's ad exchange for buying desktop inventory on its platform will mean that brands and agencies will now need to work directly with Facebook to gain access to ad inventory

Abhinn Shreshtha May 27, 2016 8:23 AM

Singh served as National Marketing Head for Big FM, having joined them in March last year

Abhinn Shreshtha May 25, 2016 12:50 PM

Following up on its ruling against differential pricing earlier this year, TRAI has asked the telecom ecosystem to give their suggestions on how a TSP agnostic platform that can facilitate promotion of apps on mobile can be implemented

Abhinn Shreshtha May 25, 2016 8:32 AM

Arthur Bastings, President and MD of Discovery Networks Asia Pacific, has reiterated the company’s endeavour to improve and expand its digital presence in India

Abhinn Shreshtha May 13, 2016 8:08 AM

Instagram caused a stir this week when it launched its new logo, a marked departure from the iconic “rendered camera” to something that is distinctly vague

Abhinn Shreshtha May 13, 2016 8:06 AM

In the first two weeks of the IPL, Oppo emerged as the biggest spender, followed by Amazon, FreeCharge, Vodafone, Maruti Suzuki and Ceat

Abhinn Shreshtha May 12, 2016 8:23 AM

In the first two weeks of the IPL, Oppo emerged as the biggest spender, followed by Amazon, FreeCharge, Vodafone, Maruti Suzuki and Ceat

Abhinn Shreshtha May 12, 2016 8:23 AM

Murthy will be heading Radio Indigo, Indigo LIVE Music and Indigo LIVE Events

Abhinn Shreshtha May 6, 2016 8:18 AM

Gyan Gupta, CEO of Dainik Bhaskar Digital, believes that figuring out the right metric is very important on the digital medium and this can only happen when advertisers, agencies and publishers sit down and talk things out. Recently, dainikbhaskar.com became the No.2 news website in the country. We caught up with Gupta to get his views on the digital medium as well as to understand DB Digital’s plans for the future

Abhinn Shreshtha May 6, 2016 8:17 AM

Murthy will be heading Radio Indigo, Indigo LIVE Music and Indigo LIVE Events

Abhinn Shreshtha May 5, 2016 1:13 PM

The radio operator expects AudaCITY, its specialized creative client solutions agency, which focuses on innovation-led campaigns, to help convert new clients and contribute to revenues through non-radio focused campaigns

Abhinn Shreshtha May 5, 2016 8:11 AM

The chatbot seems to be the latest entrant to the hype cycle, with some already hailing it as the future of communications but as the incident with Tay taught us, there is still a long way to go. However, this is not stopping brands from leveraging the chatbot to improve customer engagement

Abhinn Shreshtha May 2, 2016 8:03 AM

The company has launched a new logo and is looking to spend Rs 12-15 crore this quarter to promote the new business direction via digital campaigns

Abhinn Shreshtha Apr 29, 2016 1:18 PM

An excess of inventory over demand, coupled with the lack of a measurement system to track the customer journey across different devices is a pressing problem in the mobile advertising ecosystem, according to the latest Adobe Digital Index

Abhinn Shreshtha Apr 29, 2016 8:03 AM

Jean-Briac Perrette, President of Discovery Networks International, has high expectations from the Indian market even though he maintains that Discovery is still a “relatively smaller player in the landscape of bigger media companies”

Abhinn Shreshtha Apr 28, 2016 8:08 AM

Facebook’s 20 per cent text rule limits the amount of text on an uploaded image. The idea behind this is to make the ad more visual and attractive and reduce content-heavy images on the platform. Now, there have been some reports doing the rounds that Facebook has decided to relax the 20 per cent text restriction on Facebook ads

Abhinn Shreshtha Apr 25, 2016 8:05 AM

As content becomes more and more important, the gap between content marketing and performance marketing is shrinking

Abhinn Shreshtha Apr 22, 2016 8:04 AM

Star, which holds the digital broadcast rights for VIVO IPL 2016 through Starsports.com and Hotstar, is looking to charge between Rs 5.5 crore to Rs 8.5 crore for sponsorship rights

Abhinn Shreshtha Apr 21, 2016 8:45 AM

Star, which holds the digital broadcast rights for VIVO IPL 2016 through Starsports.com and Hotstar, is looking to charge between Rs 5.5 crore to Rs 8.5 crore for sponsorship rights

Abhinn Shreshtha Apr 21, 2016 8:45 AM

Micromax launches massive rebranding campaign around the philosophy of 'Nuts: Guts: Glory'. Plans to leverage IPL for reach as it targets aggressive marketing and growth in coming months

Abhinn Shreshtha Apr 19, 2016 8:05 AM

Vodafone says VIVO IPL 2016 will be its "strongest" association with the cricketing property since its inception

Abhinn Shreshtha Apr 18, 2016 7:55 AM

Vodafone says VIVO IPL 2016 will be its "strongest" association with the cricketing property since its inception

Abhinn Shreshtha Apr 18, 2016 7:55 AM

Heads of outdoor agencies and media owners that Exchnage4media spoke with says season 9 of the IPL has seen a muted response from brands.

Abhinn Shreshtha Apr 18, 2016 7:52 AM

Season 9 of the IPL has seen a muted response from brands, said the heads of outdoor agencies and media owners that we spoke with

Abhinn Shreshtha Apr 18, 2016 7:52 AM

After roping in Lionel Messi as the brand ambassador, the new Virtual Reality print campaign has been done in Mumbai, Delhi and Bangalore, along with jacket ads in other cities for a massive pan-India campaign

Abhinn Shreshtha Apr 13, 2016 1:53 PM

Jean Lin, Global CEO of Isobar, spoke at Goafest 2016 about the rising challenges before creative agencies to get the communication across to the audience

Abhinn Shreshtha Apr 12, 2016 8:00 AM

Tara Marsh, Global Head of Content at Wunderman, spoke about the integral role content marketing plays in today’s world, with audience attention continuously shrinking

Abhinn Shreshtha Apr 9, 2016 8:07 AM

The first day of Goafest 2016 saw industry stalwarts from the client side speak on ‘What agencies can do better’, a highly relevant topic considering the fragmented nature of today’s agency ecosystem and mounting pressure of business conditions that are changing rapidly

Abhinn Shreshtha Apr 8, 2016 7:52 AM

The "How Mobile Moves People" study carried out by IMRB and commissioned by Facebook looks at behavioural habits of Facebook users, with the company once again reiterating its stand that mobile will be the key medium of the future

Abhinn Shreshtha Apr 7, 2016 8:03 AM

BBC World News' Ros Atkins, who currently hosts the show "Outside Source”, is one who believes in the power of the digital medium and the opportunities it provides to both journalists and content creators

Abhinn Shreshtha Apr 5, 2016 8:06 AM

Radio operators welcome TRAI’s decision to relook at the current audience measurement system in place for radio broadcasting in the country and feel a more modern and inclusive system will help the industry and advertisers

Abhinn Shreshtha Apr 1, 2016 7:59 AM

The current trend of algorithmic timelines by the likes of Twitter and Instagram will require brands to invest more time and money in creating better content marketing strategies, say digital agency heads we spoke with

Abhinn Shreshtha Mar 28, 2016 7:58 AM

Digital agency heads give their thoughts on the changes that Twitter needs to make it easier for agencies to run brand campaigns on the platform

Abhinn Shreshtha Mar 23, 2016 8:37 AM

According to sources, TV ads for the ongoing ICC T20 World Cup is costing advertisers between Rs 6-8 crore depending on the package selected

Abhinn Shreshtha Mar 22, 2016 7:47 AM

One of the most popular social media websites turns a decade old today and it has been a journey that in many ways is a microcosm of the social media space itself

Abhinn Shreshtha Mar 21, 2016 8:38 AM

The private FM sector is hoping the government will not delay in holding the next stage of the Phase III auctions this year. Meanwhile, the move to start in-train broadcast of radio FM has been welcomed by heads of radio channels

Abhinn Shreshtha Mar 14, 2016 8:07 AM

Preethy Vaidyanathan, SVP (Product Management) at Medialets and Milind Pathak, COO of Madhouse India, speak about the challenges and opportunities before measurement of mobile ad effectiveness. Preethy Vaidyanathan, SVP (Product Management) at Medialets and Milind Pathak, COO of Madhouse India, speak about the challenges and opportunities to bring their ad efficiency measurement system to Indian clients

Abhinn Shreshtha Mar 10, 2016 8:41 AM

Following the Q4’15 results, Twitter’s top management reiterated the importance of videos and their Indian counterparts are also viewing video as the driver for the social platform.

Abhinn Shreshtha Mar 8, 2016 8:35 AM

The proposed equalisation levy which applies to digital advertising took everyone by surprise and could make digital advertising even more expensive, opine experts.

Abhinn Shreshtha Mar 3, 2016 8:08 AM

Having just raised $45 million in funding last year and close to 700,000 users in the country at last count, Blippar has now set its eyes on India. We caught up with Arnav Ghosh, CEO of Blippar India to learn more about the company's plans for the future.

Abhinn Shreshtha Feb 26, 2016 8:27 AM