Wild Stone's first ATL marketing campaign for 2014 resonates it positioning around 'Indian sensuality' & 'dangerous liaisons'. The campaign spans across TV, cinema, digital, outdoor & on ground
While Snapchat is still trying to add more features & monetise this platform, brands have an immense opportunity to establish themselves as 'ahead of the game' & reach their demographics, says Windchimes
A bouquet of 13 English news channels, 18 Hindi news channels and 38 regional news channels is being offered free of cost for a period of seven days, starting May 15, 2014
India is the first market outside the US to have a fully functional Loop Room in Gurgaon. A second Loop Room will be up and running in Singapore next week, followed closely by Mumbai and Shanghai
With Modi-led BJP winning absolute majority in the polls, Rohit Bansal hopes there will now be a rejigged & rocking @PMOINdia handle - a harbinger of optimism and two-way communication