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Videos are key to marketing strategies in an era where 90 per cent of online shoppers claim it influences their opinion of the brands on the respective websites

Windchimes Communications Nov 17, 2014 9:55 AM

Videos are key to marketing strategies in an era where 90 per cent of online shoppers claim it influences their opinion of the brands on the respective websites

Windchimes Communications Nov 17, 2014 8:21 AM

With mobile technology on the rise, brands cannot ignore the real-time connect, context-based advertising and interactions that can be generated from mobile marketing, says Windchimes

Windchimes Communications Sep 6, 2014 11:27 AM

Consumers face unique experiences and varied choices, which link them directly to the brand. Marketers are ready to invest in innovative technologies, so experiential is the trend, says Windchimes

Windchimes Communications Aug 2, 2014 11:41 AM

Today, Augmented Reality has evolved to a great extent & continues to account for infinite downloads. If brands can provide an experience to customers in a variety of locations, consumer engagement will increase too, says Windchimes

Windchimes Communications Jun 21, 2014 10:59 AM

Windchimes lists the important factors on which the success of a brand’s digital media campaign depends & which communicate a campaign message that not only reaches the target audience, but creates a lasting impression too

Windchimes Communications Jun 7, 2014 9:09 AM

While Snapchat is still trying to add more features & monetise this platform, brands have an immense opportunity to establish themselves as 'ahead of the game' & reach their demographics, says Windchimes

Windchimes Communications May 17, 2014 10:21 AM

Brands are now getting serious with the way they can build human connections with their customers through the wealth of data that social media can provide, says Windchimes

Windchimes Communications Apr 19, 2014 10:11 AM

Instagram is becoming one of the larger elements of a brand's marketing mix. This can also be considered as the result of the rise of visual content progressively becoming popular amongst the masses, says Windchimes

Windchimes Communications Apr 5, 2014 11:25 AM

A normal tweet may go unnoticed, but a twitpic or an embedded video will always be looked at. Vine will be crowd-sourced & shared significantly. It can improve the search engine ranking of brands' social media platforms

Windchimes Communications Mar 22, 2014 10:39 AM

A normal tweet may go unnoticed, but a twitpic or an embedded video will always be looked at. Vine will be crowd-sourced & shared significantly. It can improve the search engine ranking of brands' social media platforms

Windchimes Communications Mar 22, 2014 10:08 AM

With every five tweets a second containing a Vine video link, it is undoubtedly becoming popular day by day, but then how can marketers and brand managers explore the platform?

Windchimes Communications Mar 7, 2014 1:49 PM

With every five tweets a second containing a Vine video link, it is undoubtedly becoming popular day by day, but then how can marketers and brand managers explore the platform?

Windchimes Communications Mar 7, 2014 1:48 PM

With patients going online for their healthcare solutions, it becomes imperative for healthcare organisations to create a social media strategy to listen, engage & measure

Windchimes Communications Feb 7, 2014 3:32 PM

With patients going online for their healthcare solutions, it becomes imperative for healthcare organisations to create a social media strategy to listen, engage & measure

Windchimes Communications Feb 7, 2014 3:24 PM

Leading from Facebook updates to Tweets to YouTube videos and appeals, social media has become a yet another significant tool for political campaigns and also for supporters

Windchimes Communications Jan 24, 2014 4:52 PM

In 2014, expect brands to get more visual & more videos coming in. The more the market is getting diverse; more the brands will have to initiate efforts to target their messages effectively, says Windchimes

Windchimes Communications Jan 10, 2014 7:12 PM

In 2014, expect brands to get more visual & more videos coming in. The more the market is getting diverse; more the brands will have to initiate efforts to target their messages effectively, says Windchimes

Windchimes Communications Jan 10, 2014 7:05 PM

In the first part of the article, Windchimes states that the year 2014 will witness social media as the game changer for brands across the world and lists some of the key trends to watch out for

Windchimes Communications Dec 20, 2013 6:17 PM

In the first part of the article, Windchimes states that the year 2014 will witness social media as the game changer for brands across the world and lists some of the key trends to watch out for

Windchimes Communications Dec 20, 2013 6:15 PM

Storytelling on social media holds a great future only if companies understand the heart of their brand and tell it in a way that people appreciate it and further share, says Windchimes

Windchimes Communications Dec 6, 2013 5:26 PM

Storytelling on social media holds a great future only if companies understand the heart of their brand and tell it in a way that people appreciate it and further share, says Windchimes

Windchimes Communications Dec 6, 2013 4:57 PM

Social media does not work without a plan. Brands need to design a content strategy that defines their vision & supports customers' needs, says Windchimes

Windchimes Communications Nov 18, 2013 8:51 AM

Marketers, who plan to invest in social media strategy, need to analyse the value of a fan, along with return on investment, says Windchimes Communications

Windchimes Communications Sep 23, 2013 7:50 AM

A proper plan, relationship building, long-term thinking and consistency can help a brand go long way with its content marketing, says Windchimes

Windchimes Communications Mar 21, 2013 8:09 PM

Brands such as ITC Classmate, Faber Castell, Staples, Post It are implementing social media strategies into branding & marketing effectively, says Windchimes

Windchimes Communications Feb 7, 2013 8:10 PM

The social journey of your FMCG brand should always begin with social listening, says Windchimes Communications

Windchimes Communications Jan 24, 2013 8:21 PM

The beauty industry has realised the advantages of social and is using it to market and engage new customers, says Windchimes

Windchimes Communications Jan 10, 2013 8:14 PM

Being part of the Power & Energy sector, a company can leverage the prospects by pushing this utility sector to utilise social media, says Windchimes

Windchimes Communications Dec 13, 2012 7:43 PM

Social media can help augment a favourable impression as a product/service of consumer choice in trade shows, says Windchimes

Windchimes Communications Dec 6, 2012 7:34 PM

Music, dance, theatre, films and the likes are taking to social media to expand fan base and deliver unparalleled experience, says Windchimes

Windchimes Communications Nov 20, 2012 6:33 PM

Social media can not only help marketing efforts but it also has the potential to boost business and sustain growth, says Windchimes

Windchimes Communications Nov 1, 2012 7:03 PM

Social media audience can be classified as crowd, connectors, customisers, commentators, creators & collectors, says Windchimes

Windchimes Communications Oct 11, 2012 8:46 PM

The social networking forum for professionals has recently undergone a cosmetic facelift & it looks quite promising, says Windchimes

Windchimes Communications Oct 4, 2012 7:14 PM

Social media can be a boon for the education sector. Students can learn, share and collaborate better with social tools, says Windchimes

Windchimes Communications Aug 29, 2012 6:23 PM

Real estate sector, largely a print devout, is expanding and exploring social media in an innovative way, says Windchimes

Windchimes Communications Aug 16, 2012 8:04 PM

Social media can be a boon for the education sector; students can learn, share and collaborate better by availing social tools, says Windchimes

Windchimes Communications Jul 26, 2012 9:03 PM

GM’s withdrawal of ads from Facebook invoked quite a debate. Windchimes looks at brands that have made effective use of Facebook

Windchimes Communications Jul 18, 2012 8:36 PM

The hospitality industry has realised the true potential of social media. Windchimes highlights some award-winning campaigns of recent times

Windchimes Communications Jun 29, 2012 8:40 PM

From information regarding athletes, game dates and merchandise sale to fan generated comments and content, social media provides it all, says Windchimes

Windchimes Communications Apr 26, 2012 8:18 AM

With exploding usage of social media, a time when your doctor’s twitter handle is part of your emergency kit is not far away, says Windchimes

Windchimes Communications Apr 5, 2012 10:42 AM