Videos are key to marketing strategies in an era where 90 per cent of online shoppers claim it influences their opinion of the brands on the respective websites
Videos are key to marketing strategies in an era where 90 per cent of online shoppers claim it influences their opinion of the brands on the respective websites
With mobile technology on the rise, brands cannot ignore the real-time connect, context-based advertising and interactions that can be generated from mobile marketing, says Windchimes
Consumers face unique experiences and varied choices, which link them directly to the brand. Marketers are ready to invest in innovative technologies, so experiential is the trend, says Windchimes
Today, Augmented Reality has evolved to a great extent & continues to account for infinite downloads. If brands can provide an experience to customers in a variety of locations, consumer engagement will increase too, says Windchimes
Windchimes lists the important factors on which the success of a brand’s digital media campaign depends & which communicate a campaign message that not only reaches the target audience, but creates a lasting impression too
While Snapchat is still trying to add more features & monetise this platform, brands have an immense opportunity to establish themselves as 'ahead of the game' & reach their demographics, says Windchimes
Brands are now getting serious with the way they can build human connections with their customers through the wealth of data that social media can provide, says Windchimes
Instagram is becoming one of the larger elements of a brand's marketing mix. This can also be considered as the result of the rise of visual content progressively becoming popular amongst the masses, says Windchimes
A normal tweet may go unnoticed, but a twitpic or an embedded video will always be looked at. Vine will be crowd-sourced & shared significantly. It can improve the search engine ranking of brands' social media platforms
A normal tweet may go unnoticed, but a twitpic or an embedded video will always be looked at. Vine will be crowd-sourced & shared significantly. It can improve the search engine ranking of brands' social media platforms
With every five tweets a second containing a Vine video link, it is undoubtedly becoming popular day by day, but then how can marketers and brand managers explore the platform?
With every five tweets a second containing a Vine video link, it is undoubtedly becoming popular day by day, but then how can marketers and brand managers explore the platform?
With patients going online for their healthcare solutions, it becomes imperative for healthcare organisations to create a social media strategy to listen, engage & measure
With patients going online for their healthcare solutions, it becomes imperative for healthcare organisations to create a social media strategy to listen, engage & measure
Leading from Facebook updates to Tweets to YouTube videos and appeals, social media has become a yet another significant tool for political campaigns and also for supporters
In 2014, expect brands to get more visual & more videos coming in. The more the market is getting diverse; more the brands will have to initiate efforts to target their messages effectively, says Windchimes
In 2014, expect brands to get more visual & more videos coming in. The more the market is getting diverse; more the brands will have to initiate efforts to target their messages effectively, says Windchimes
In the first part of the article, Windchimes states that the year 2014 will witness social media as the game changer for brands across the world and lists some of the key trends to watch out for
In the first part of the article, Windchimes states that the year 2014 will witness social media as the game changer for brands across the world and lists some of the key trends to watch out for
Storytelling on social media holds a great future only if companies understand the heart of their brand and tell it in a way that people appreciate it and further share, says Windchimes
Storytelling on social media holds a great future only if companies understand the heart of their brand and tell it in a way that people appreciate it and further share, says Windchimes
Social media does not work without a plan. Brands need to design a content strategy that defines their vision & supports customers' needs, says Windchimes
Marketers, who plan to invest in social media strategy, need to analyse the value of a fan, along with return on investment, says Windchimes Communications
Brands such as ITC Classmate, Faber Castell, Staples, Post It are implementing social media strategies into branding & marketing effectively, says Windchimes
From information regarding athletes, game dates and merchandise sale to fan generated comments and content, social media provides it all, says Windchimes