The account was won following a multi-agency pitch that included top agencies of the country. Scarecrow's Mumbai branch will be handling the account
This is the fourth new business announcement from Vizeum within the last two weeks after Jet Airways, ABD, and INS from Viacom18. The business will be handled out of Vizeum’s Delhi office under the leadership of Anirban Malakar
The revolution caused by Big Data and intelligent technologies is leading to a more efficient, personalized, even automated customer journey, one which a digital marketer cannot afford to miss, says Deepak Mittal, CEO, IntelliGrape/TO THE NEW
The comprehensive study, involves ranking of national as well as regional media vehicles, will return in July 2014. The rankings are based on paremeters such as Media Delivery, Professionalism, Service Ability, & Innovation, among others
While the Govt has raised sensitive issues in the consultation paper, some important acts such as PRB Act & Sec 85 Act are left untouched, say media experts, who feel the paper is not a comprehensive one
India emerged strong with winning entries in Cyber, Branded Content & Entertainment, Direct and Mobile Lions this year while it disappointed again in Creative Effectiveness & Titanium & Integrated Lions
Javadekar has clarified that he never said okay to 100% FDI in news media and added that it is the industry that has to take the call. Currently up to 26% FDI in news & current
Visitors voted for their favourite campaigns online and at the ACT Responsible exhibition in the categorised themes of Human Rights, Solidarity, Education, Planet
Even as the OOH industry struggles to find new, innovative ways to use the medium, the once-popular medium has been sidelined. exchange4media takes a look at what went
Our work needs to be brave, honest and human, says Bindu Sethi, Chief Strategy Officer, JWT Mumbai as she recounts the key takeaways from Cannes Lions 2014
Campaigns from JWT, O&M and McCann have done India proud. But the larger story lies in the efforts that didn't make the cut. Could we do better? Yes, says Sukrit Singh, CEO, Encompass Events who was also a juror for Promo & Activation Lions
Lowe & Partners' Kan Khajura Tesan & McCann's Share My Dabba fail to make the mark in Titanium & Integrated Lions. Dentsu Tokyo bags Titanium Grand Prix, while Adam & Eve DDB London bags Integrated Grand Prix
Lowe & Partner's Kan Khajura Tesan wins a Bronze Lion in the category
The Bangalore-based team's work won a Silver Lion in the Editing subcategory
Grand Prix for Film Lions went to Adam & Eve DDB London and Forsman & Bodenfors Gotherburg, Sweden
PHD Mumbai's entry for Unilever was the only shortlisted entry from India in Innovation Lions