`Date-wise News`

Scarecrow to handle creative duties of Radio City

The account was won following a multi-agency pitch that included top agencies of the country. Scarecrow's Mumbai branch will be handling the account

exchange4media Staff Jun 23, 2014 4:19 PM

Vizeum adds C&S Electric to its kitty

This is the fourth new business announcement from Vizeum within the last two weeks after Jet Airways, ABD, and INS from Viacom18. The business will be handled out of Vizeum’s Delhi office under the leadership of Anirban Malakar

exchange4media Staff Jun 23, 2014 2:52 PM

Big Data: Empowering the world of e-commerce

The revolution caused by Big Data and intelligent technologies is leading to a more efficient, personalized, even automated customer journey, one which a digital marketer cannot afford to miss, says Deepak Mittal, CEO, IntelliGrape/TO THE NEW

Deepak Mittal Jun 23, 2014 12:45 PM

Pitch Media BrandOmeter 2014 promises to be the most definitive media tool

The comprehensive study, involves ranking of national as well as regional media vehicles, will return in July 2014. The rankings are based on paremeters such as Media Delivery, Professionalism, Service Ability, & Innovation, among others

Ankur Gaurav Jun 23, 2014 9:50 AM

How good is the consultation paper on media laws?

While the Govt has raised sensitive issues in the consultation paper, some important acts such as PRB Act & Sec 85 Act are left untouched, say media experts, who feel the paper is not a comprehensive one

Abid Hasan Jun 23, 2014 9:32 AM

Cannes Lions 2014: How well did India fare this year?

India emerged strong with winning entries in Cyber, Branded Content & Entertainment, Direct and Mobile Lions this year while it disappointed again in Creative Effectiveness & Titanium & Integrated Lions

exchange4media Staff Jun 23, 2014 9:25 AM

I&B Minister Prakash Javadekar clears air about 100% FDI in news media

Javadekar has clarified that he never said okay to 100% FDI in news media and added that it is the industry that has to take the call. Currently up to 26% FDI in news & current

exchange4media Staff Jun 23, 2014 9:07 AM

"ACT Responsible Tributes" 2014: Recognising and celebrating creativity for Good Causes

Visitors voted for their favourite campaigns online and at the ACT Responsible exhibition in the categorised themes of Human Rights, Solidarity, Education, Planet

exchange4media Staff Jun 23, 2014 8:48 AM

Mobile OOH needs Government support to grow, say experts

Even as the OOH industry struggles to find new, innovative ways to use the medium, the once-popular medium has been sidelined. exchange4media takes a look at what went

Abhinn Shreshtha Jun 23, 2014 8:37 AM

Cannes Lions Special: 25 things that resonated with me: Bindu Sethi

Our work needs to be brave, honest and human, says Bindu Sethi, Chief Strategy Officer, JWT Mumbai as she recounts the key takeaways from Cannes Lions 2014

Bindu Sethi Jun 23, 2014 8:30 AM

Cannes Lions Special: Musings after 100 hours in the Jury Room

Campaigns from JWT, O&M and McCann have done India proud. But the larger story lies in the efforts that didn't make the cut. Could we do better? Yes, says Sukrit Singh, CEO, Encompass Events who was also a juror for Promo & Activation Lions

Sukrit Singh Jun 23, 2014 7:59 AM

No Indian winners in Titanium & Integrated Lions

Lowe & Partners' Kan Khajura Tesan & McCann's Share My Dabba fail to make the mark in Titanium & Integrated Lions. Dentsu Tokyo bags Titanium Grand Prix, while Adam & Eve DDB London bags Integrated Grand Prix

exchange4media Staff Jun 23, 2014 7:54 AM