PepsiCo's latest digital-first video #BackToSchool celebrates Friendship Day with a relatable story of friends reminiscing over fond memories of school days. exchange4media
The logo is inspired from the Rubik's Cube for solving the structural problem of moving the parts independently without the entire mechanism falling apart
If there is anything ad land is ubiquitously voicing today, it's the indispensable & gratifying spirit of youth in the advertising field. From Piyush Pandey, Sunil Lulla, KV Sridhar
The full service mandate includes creating the digital strategy encompassing owned media assets, social media& digital media planning & buying. The account will be handled by Quasar's Mumbai office
Advertising is very dynamic and keeps you on your toes; if you lose the grip, you'll be pushed out, says Prashant Potdar, Creative Innovation Strategist, FoxyMoron
Indian Newspaper Society's EC expressed deep concern and anguish at the non-payment of advertisement bills of selected member publications for several years & advised its members to exercise caution in accepting ads from the West Bengal Govt
Godrej Consumer Products has reported 6 per cent increase in its Q1 FY15 net sales at Rs 977 crore. However, Adi Godrej, Chairman, Godrej Group has termed Q1 of fiscal year 2015 as "a particularly challenging one"
PAT grew by 13% to Rs 107 crore compared to Rs 95 crore in the corresponding quarter previous year. PBT grew by 30% to Rs 150 crore as against Rs 115 crore in the corresponding quarter previous year
OOH players view Dentsu Aegis Network's acquisition of Milestone Brandcom in a positive light saying consolidation will lead to professionalism, stability and increased competition
GroupM has topped the RECMA Overall Activity Billings 2013 ranking of media agencies again on the back of strong performance in 2013 and over 50 new business wins in the first half of 2014
Nabendu Bhattacharyya will continue as CEO & MD of Milestone Brandcom, reporting to Ashish Bhasin, Chairman & CEO of Dentsu Aegis Network South Asia. It may be recalled that both the companies had denied talks of a takeover in February this year <strong>(<a href=http://www.exchange4media.com/54657_aegis-media-milestone-brandcomm-deny-buyout-talks.html>Aegis Media, Milestone Brandcomm deny buyout talks</a>)</strong>
PepsiCo's latest digital-first video #BackToSchool celebrates Friendship Day with a relatable story of friends reminiscing over fond memories of school days. exchange4media '