Date-wise News
Jagran Prakashan’s Q1 FY15 revenues stood at Rs 440.29 crore. Consolidated ad revenues were up 6.60% at Rs 308.89 crore, while circulation revenues were reported at Rs 95.66 crore a growth of 11.92%
exchange4media Staff Jul 31, 2014 6:38 PM
Brand marketing teams must evolve from being solely "campaign" centric to becoming real-time content creators, curators & distributors in the interest of delivering persistent, compelling & contagious brand-linked experiences, says Alan Schulman VP, Global Digital Marketing and Brand Content, SapientNitro New York
Alan Schulman Jul 31, 2014 10:17 AM
The new Airtel ad is being piped as "demoralising" and "sexist" and has stirred up a slew of opinions on social networking sites. Click here to read more.
Ankur Singh Jul 31, 2014 9:54 AM
'Marketing: The Future is Technology' has been unveiled as the umbrella theme for the 14th edition of the exchange4media Conclave, which will be held in Mumbai on 30th September. The theme dwells on the marketers' approach towards a culture of confluence, where traditional methods embrace flourishing realities of interactive content, emerging media, & new immersive consumption patterns
exchange4media Staff Jul 31, 2014 9:17 AM
Brand marketing teams must evolve from being solely "campaign" centric to becoming real-time content creators, curators & distributors in the interest of delivering persistent, compelling & contagious brand-linked experiences, says Alan Schulman VP, Global Digital Marketing and Brand Content, SapientNitro New York
Alan Schulman Jul 31, 2014 8:29 AM
With players like Arsenal's Robert Pires, owners like Tendulkar, Ganguly & associations like Spain's Atletico Madrid, is Indian Super League ruling social media conversations? Does it have the potential to pique advertisers' interest? exchange4media finds out
Abhinn Shreshtha Jul 31, 2014 8:25 AM
The true creative leap was based on the insight that in India everything leaks - from political scams to filmy scandals to match fixing. The entertaining campaign juxtaposes the functional proposition of 'No leaks' against the social-political insight that 'In India everything leaks'
exchange4media Staff Jul 31, 2014 8:15 AM
TV has always been a weapon of choice for FMCG marketers. But the geographically broad & categorically specific reach of print used with creative ideas can enhance FMCG brands'
Abid Hasan Jul 31, 2014 8:12 AM
The new Airtel ad is being piped as "demoralising" and "sexist" and has stirred up a slew of opinions on social networking sites. The ad portrays the effort of a strong female
Ankur Singh Jul 31, 2014 8:07 AM
Magnon\TBWA already has full-service offices in Delhi and Mumbai. With the Bangalore office, the digital agency is foraying into South India. Pradeep Nair has been roped in as Vice President of Magnon\TBWA Bangalore
exchange4media Staff Jul 31, 2014 8:02 AM
This partnership was announced during the recent visit of Facebook COO Sheryl Sandberg to India and will help clients to reach over 100 mn people in India, 84 mn on mobile & custom audiences within the 100 mn in urban & rural India
exchange4media Staff Jul 31, 2014 8:01 AM
Kumar will be responsible for acquisitions, investments and deep partnerships that can lead to mergers for the e-commerce company. In this role, he will look at all avenues of inorganic expansion
exchange4media Staff Jul 31, 2014 7:59 AM
Twitter, Inc. has announced revenues of $312 million for the second quarter ended June 30, 2014, an increase of 124 per cent as compared to $139 million in the same period last year
exchange4media Staff Jul 31, 2014 7:57 AM
There is a strong buzz on Twitter that Sagarika Ghose is joining Times News Network following a tweet by Subramanian Swamy, former Union Cabinet Minister and BJP member: "Arnab has a new ally in TNN-Sagarika."
Abid Hasan Jul 31, 2014 7:56 AM
