Date-wise News
Lowe Lintas fended off competition from six other agencies that were in the fray for the account before it was chosen. The agency has rolled out a youth-oriented launch campaign for the online platform for recharge, utility payments
exchange4media Staff Sep 1, 2014 6:11 PM
Mehta will be leading the McDonald's business nationally on both account management and strategy. He had been working as an independent brand consultant prior to joining Leo Burnett
exchange4media Staff Sep 1, 2014 3:28 PM
The Ministry of Information and Broadcasting (MIB) has turned down a review of the reserve price for FM Phase III auctions that have been recommended by the Telecom Regulatory Authority of India
exchange4media Staff Sep 1, 2014 11:46 AM
Arvind Gupta, who heads the party's IT Cell will address top CEOs on how the party cracked the digital media campaign during the watershed elections
Ankur Singh Sep 1, 2014 10:15 AM
Smart packaging, serious star power, athleticism & fitness on display make one wanting more of STAR's Pro Kabaddi League. It stirs an assertion, not just of contact sports or big money, but of a more confident country, says Rohit Bansal
Rohit Bansal Sep 1, 2014 9:58 AM
Doppelgänger brand image, comprising negative perceptions, creates a compelling set of motifs that influence the impact of a brand. It confuses customers and can lead
Gaurav Sood Sep 1, 2014 9:50 AM
Ramesh Tainwala, CEO, Samsonite International joins the elite club of Indians at the helm of global companies, that has Microsoft's Satya Nadella, Perfetti's Sameer Suneja
exchange4media Staff Sep 1, 2014 9:00 AM
Arvind Gupta, who heads the party's IT Cell will address top CEOs on how the party cracked the digital media campaign during the watershed elections
Ankur Singh Sep 1, 2014 8:13 AM
A slew of hi-decibel launches and a quarter of growth gets auto majors to spend big on advertising again
Ankur Singh Sep 1, 2014 8:10 AM
Anita Nayyar, CEO India & South Asia at Havas Media challenged Havas Worldwide India to take the challenge
exchange4media Staff Sep 1, 2014 8:05 AM
Smart packaging, serious star power, athleticism & fitness on display make one wanting more of STAR's Pro Kabaddi League. It stirs an assertion, not just of contact sports or big money, but of a more confident country, says Rohit Bansal
Rohit Bansal Sep 1, 2014 8:02 AM
Doppelgänger brand image, comprising negative perceptions, creates a compelling set of motifs that influence the impact of a brand. It confuses customers and can lead
Gaurav Sood Sep 1, 2014 7:57 AM
The study identifies 13 basic 'Dramatic Formats,' an analysis based on the creative ideas behind the most awarded print and outdoor ads across the world in the last 15 years
exchange4media Staff Sep 1, 2014 7:54 AM
Patrika Group has a huge base of 1,22,93,000 average issued readership as per Indian readership Survey (IRS) 2013 and is spread across 8 states of the country
exchange4media Staff Sep 1, 2014 7:52 AM
