`Date-wise News`

Comedy Central airs season 4 of Suits

The mid- season premiere of Suits picks up where Pearson Specter is dealing with the major fallout of Louis Litt learning Mike’s secret

exchange4media Staff Feb 4, 2015 4:40 PM

Team Pumpkin to handle Jashn’s social media duties

The agency will also look into communications for the retail brand

exchange4media Staff Feb 4, 2015 4:38 PM

Suits back with exciting fourth season on Comedy Central

The programme is telecast every Saturday at 8pm on Comedy Central

exchange4media Staff Feb 4, 2015 4:24 PM

Madison Media Plus bags Viber India media AOR

Madison Media Plus won following a multi-agency pitch; the account will be handled out of the agency's Delhi office; Madison Media Group has been on an account-winning spree, having won a host of new businesses in 2014

exchange4media Staff Feb 4, 2015 3:23 PM

LINE tied-up with FreeCharge to offer 200 per cent extra talk time to Indian users

The weeklong campaign drove remarkable expanse of engagement and is the first-of-its-kind activity in the world, using messaging service as a marketing platform; LINE users shared FreeCharge stickers with groups to win a cashback of Rs 60 on a recharge of Rs 30 by FreeCharge

exchange4media Staff Feb 4, 2015 2:06 PM

MASH Advertising bags GROHE's communication duties

The business gain for MASH Advertising is substantial but the actual value could not be ascertained; German brand GROHE is the global leader in providing premium bath faucets, showers and kitchen mixers

exchange4media Staff Feb 4, 2015 12:17 PM

We are looking at growth that runs parallel to the success story of SMEs: Manav Sethi

Sethi, Group Head - Marketing and Digital Products, AskMe, on the growth prospects of the online search platform and the unexplored potential of the burgeoning e-commerce sector

Ankur Singh Feb 4, 2015 10:22 AM

Is mass media over-rated, over-used?

The Single Source Shopper Journey Research by Pointlogic & Percept Media establishes that besides TV, print and OOH, there are many more media which have significantly higher reach within heavy shoppers. The reach of digital media in shoppers is far higher

exchange4media Staff Feb 4, 2015 10:06 AM

Trendspotting: Brands to optimize mobile affiliate tracking to lure customers

2015 will see brands moving towards a perfect environment for affiliate tracking

Ankur Singh Feb 4, 2015 9:24 AM

Bisleri's Shraddha Nathani joins Sula as AVP, Marketing

Nathani was formerly India Marketing Head of Bisleri International

Priyanka Mehra Feb 4, 2015 9:23 AM

Paid subscription for online content a distant reality?

Although news publishers agree that paid subscription of online content is a good idea on papers, in reality it is a road not likely to be travelled any time soon. We explore the stumbling blocks...

Abid Hasan Feb 4, 2015 9:15 AM

We are looking at growth that runs parallel to the success story of SMEs: Manav Sethi

Sethi, Group Head - Marketing and Digital Products, AskMe, on the growth prospects of the online search platform and the unexplored potential of the burgeoning e-commerce sector

Ankur Singh Feb 4, 2015 9:02 AM

Patrika elevates Saurabh Bhandari as National Head, Marketing

CMO Arvind Kalia will be National Mentoring Head of the Patrika Group

Abid Hasan Feb 4, 2015 8:50 AM

HDFC Life's new campaign strikes an emotional chord

The digital-first ad brings alive the pivotal role a man plays in empowering his family to live "Apne dum pe, Sar Uthake"

Ankur Singh Feb 4, 2015 8:42 AM

Asia emerges as a global giant in sports sponsorship and ownership

Emerging Giants study by Repucom reveals the definitive trend of increasing investment in sports from Asia and the Middle East. Observing the investments of sovereign wealth funds, Asian and Middle East state-run investments account for the lion's share of 76.2% in 2014

exchange4media Staff Feb 4, 2015 8:07 AM