MakeMyTrip.com has initiated a creative pitch and is on the lookout for a creative agency. MakeMyTrip is seeking an agency that will help increase category and brand penetration amongst non-users and bring more new users to the Online Travel category
The agency feels that messaging needs to be presented in a relevant and engaging manner to consumers; the start-up has worked with companies such as Axis Mutual Fund, Max Life Insurance, MTV, Red Chillies Entertainment and The Juice by Jabong
Value 360 Communications will be responsible for directing the media relations and communications strategy of iPay and spread its presence to the major Tier I, II and III cities of the country
The TAM-AdEx certification ensures that media planners can be certain about their reporting for geo-targeted ad campaigns; it will include proof of execution and time of delivery, which will be included in Amagi's post-campaign report
In a previous order, Delhi High Court had banned DD from showing World Cup live feed
A poll conducted by Facebook showed 42% respondents will follow World Cup action online and/or on their mobile devices apart from TV
Highly anticipated alternative currency to TAM, BARC is expected to be transparent, with wider reach and better segmentation. Broadcasters talk to exchange4media on their expectations from BARC
Lowe's has announced its association with Habitat for Humanity, India, as part of its India CSR initiative. Lowe's India has also sanctioned a special grant of Rs 30 lakh to kick start the initiative
Aggarwal, Category Director-Biscuits at Mondelez India Foods, talks about the importance of innovation in marketing and digital media as a marketing tool
With AAP making a clean sweep in Delhi, exchange4media lists the wittiest conversations by media personalities that were shared on social media
With the acquisition, Star will be able to tap into local advertising revenue in Andhra Pradesh, enable national advertisers to target local market and broadcast sports properties in Telugu
After a sluggish Q2, entertainment and news broadcasters have much to rejoice in Q3 FY15 on the back of festive, wedding and election seasons
India's growing online shopper base will contribute $ 5Bn worth of FMCG product sales through online channel, growing 50 times from current level contributing 5% of total sales
A poll conducted by Facebook showed 42% respondents will follow World Cup action online and/or on their mobile devices apart from TV