Authors

Private sector banks are the top ad spends contributors in the BFSI segment including ICICI Bank, Kotak Mahindra, HDFC Bank, Axis Bank and Yes Bank. Most of them saw high over 20% growth in their net profit in Q2. The reason for this was strong growth in home, automobile and personal loans, healthy net interest income (NII) growth which is a difference between interest earned and interest expended and other income growth

Collin Furtado Nov 27, 2015 9:10 AM

In October itself Auto sales saw a surge in growth as sales grew by 21.8%. This was 12th consecutive month of growth in the auto sector says the SIAM report. With sales improving of auto makers, so are their results expected to. Recent Q2FY2016 results of most automobile companies saw a surge in their net profit

Collin Furtado Nov 24, 2015 8:17 AM

Video is one of the fastest growing online ad formats with the highest CAGR (compound annual growth rate) of 56 per cent and amounted to Rs.330 crore in 2014, says the FICCI-KPMG report. This year it is expected to grow by around 30-40%

Collin Furtado Nov 20, 2015 7:44 AM

In Q2FY2016 however has seen ad spends of TV broadcasters has with a smaller increase in comparison with the same period last year. Some networks have even seen a decline or marginal growth since last year. From the previous quarter (Q1) the total ad spends have seen a decline. The total ad spends of these TV broadcasters in Q2FY2016 amount to Rs.519.09 crore

Collin Furtado Nov 19, 2015 7:45 AM

Election results are one of the most anticipated events, and hence draw one the highest viewership on television. We took a look at some of the brands that advertised on the news channels during the counting day

Collin Furtado Nov 9, 2015 8:11 AM

DD Sahyadri, the Marathi channel under Doordarshan, announced revamp of their prime time slot through the launch of 9 new shows. With the launch of BARC rural ratings, it is expected that these shows will get the eyeballs needed to compete with the private players in the genre. Mukesh Sharma, Additional Director General – DD speaks on the revenues from terrestrial, advertisers spending there, investment into new content, etc

Collin Furtado Nov 3, 2015 8:30 AM

In wake of the poor performance of the Indian team and the losses in both the T20 and ODI series, we asked marketers, who were looking to buy ad spots on the series, if this would impact ad-buying

Collin Furtado Oct 30, 2015 8:29 AM

Flipkart, Amazon and Snapdeal rolled out their mega festive sales during 13-17 October, spent more that Rs.100-120 crore during the period. While these ecommerce companies had splurged heavily on advertising two weeks back, an even higher amount spending is expected from these during Diwali

Collin Furtado Oct 29, 2015 8:47 AM

While demanding more transparency, brands are eager to partner with the Indian Premier League, notwithstanding the exit of Pepsi

Collin Furtado Oct 21, 2015 9:53 AM

While demanding more transparency, brands are eager to partner with the Indian Premier League, notwithstanding the exit of Pepsi

Collin Furtado Oct 21, 2015 9:01 AM

This week and the week prior to this, witnessed a flurry of advertising by three of the largest ecommerce brands Amazon, Flipkart and Snapdeal which have been advertising regarding their big sales from October 13-17. Collectively, the ad spends of these three brands for their campaigns over more than two weeks are estimated at Rs.100-120 crore

Collin Furtado Oct 15, 2015 8:07 AM

“In the last couple of years, we have started to focus not just on consolidation of existing channels, but also on expanding our bouquet, which is why you have seen a flurry of announcements recently,” says NP Singh

Collin Furtado Oct 12, 2015 8:36 AM

A year ago we had witnessed the launch of UHD (Ultra HD) 4K television sets as well as DTH companies such as Tata Sky and Videocon D2h launching their UHD 4K set-top boxes. With the launch of the first UHD TV channel in India, the UHD market is set to grow. But challenges will abound

Collin Furtado Oct 7, 2015 8:26 AM

This festive season TV is expected to see ad spend windfall from e-commerce, automobile, mobile handset makers, FMCG, telecom, BFSI, among others. Ad rate will rise by minimum 10-15%

Collin Furtado Oct 5, 2015 7:58 AM

Viral Jain, Head – TV Strategy & Partnerships speaks about creating a space in the Indian TV broadcast industry where Twitter is at the core of content strategy

Collin Furtado Sep 29, 2015 9:51 AM

Viral Jain, Head – TV Strategy & Partnerships speaks about creating a space in the Indian TV broadcast industry where Twitter is at the core of content strategy

Collin Furtado Sep 29, 2015 8:52 AM

English GECs have always faced the ‘acquired’ versus ‘original local content’ dichotomy. We explore the reasons why the genre has not experimented with production of local content

Collin Furtado Sep 18, 2015 8:05 AM

Times Network MD & CEO, M K Anand says that the network's revenues have grown by 32-33% over the previous financial year, as he talks about the strategy and avenues for monetisation

Collin Furtado Sep 2, 2015 7:58 AM

The stock market yesterday saw the largest single-day fall and the fourth largest crash of the stock market in terms of absolute value. In the media sector, the highest market cap erosion was seen by NDTV followed by ZEEL and Sun TV Network

Collin Furtado Aug 25, 2015 7:44 AM

From Sun Network issue to banning of content and several other questionable decisions, MIB under NDA 2 has been batting administration curve balls that keep coming

Collin Furtado Aug 20, 2015 8:11 AM

We take a look at ad and promotional spends of top FMCG companies including HUL, Dabur, Colgate-Palmolive, Marico, Britannia Industries, and Emami in first quarter of this financial year

Collin Furtado Aug 17, 2015 8:25 AM

TV18 & TV Today ad spends increase by 30-80% on rebranding, high single-digit ad spends of 8-9% from Network18 and NDTV

Collin Furtado Aug 13, 2015 8:35 AM

Private sector banks such as ICICI Bank, HDFC Bank, Axis Bank and Yes Bank have seen strong growth in first quarter of this year following growth in loans and Net Interest Income. This is expected to translate into higher ad spends from the sector

Collin Furtado Aug 13, 2015 8:01 AM

The preferred entertainment destination of the premium classes, English GECs are now taking major strides to tap into larger audience base with mass appealing strategies. Growing at 15% YoY, the genre is expected to rise to Rs.400-450 crore by the end of the financial year

Collin Furtado Aug 11, 2015 8:30 AM

ZEEL’s operating income and total expenses decline since last quarter, Network18’s operating income declines, expenses rise since Q4FY2015, while spends in rebranding dent TV18’s revenues

Collin Furtado Jul 30, 2015 8:17 AM

An estimated 25-30% of TV broadcaster ad revenues came from the e-commerce industry in the first quarter of the financial year

Collin Furtado Jul 29, 2015 8:24 AM

Jagdish Rajpurohit, Founder, CloudWalker Steaming Technologies, who is also an indie filmmaker and actor, talks about the platform’s ultimate aim to be a one-stop-shop for digital content distribution across multiple platforms

Collin Furtado Jul 22, 2015 8:36 AM

Nikhil Gandhi, VP and Head of Revenue, and Vijay Subramanium, VP and Head – Content and Communication, Disney India talk about how the channel has grown in the last one year and future expansion plans

Collin Furtado Jul 21, 2015 8:36 AM

Although still at a nascent stage in India, live ticketing events space has slowly started picking up with increasing brand attraction. Led by Viacom18, other broadcasters such as 9X Media and Disney are also looking to benefit from entering the segment

Collin Furtado Jul 20, 2015 8:54 AM

While IPL 8 sailed smoothly, it seems that the ghosts of 2013 spot-fixing scam are still plaguing the cricketing property. With two top teams exiting for a period of two years, the League could see an impact in television viewership

Collin Furtado Jul 15, 2015 10:33 AM

While there may be pitfalls for IPL in the next two years in the absence of CSK and RR, from a broader perspective, IPL’s brand power will not diminish, say marketers and media planners

Collin Furtado Jul 15, 2015 10:29 AM

While there may be pitfalls for IPL in the next two years in the absence of CSK and RR, from a broader perspective, IPL’s brand power will not diminish, say marketers and media planners

Collin Furtado Jul 15, 2015 8:50 AM

While IPL 8 sailed smoothly, it seems that the ghosts of 2013 spot-fixing scam are still plaguing the cricketing property. With two top teams exiting for a period of two years, the League could see an impact in television viewership

Collin Furtado Jul 15, 2015 8:46 AM

The Vyapam scam has turned into one of the biggest scams for not only the MP government and CM Shivraj Singh Chouhan, but also for the ruling BJP party. The media has been chasing this issue with a renewed ferocity post the death of Aaj Tak’s Akshay Singh who was on the scam trail

Collin Furtado Jul 10, 2015 9:04 AM

Car sales in the month of June declined for most automobile manufacturers. The automobile industry accounts for a large chunk of ad spends, especially in mediums such as television and print

Collin Furtado Jul 8, 2015 8:11 AM

Even as Greeks voted ‘No’ to austerity measures, the Indian markets managed to hold their ground. Economists believe that the impact to the Indian economy might be lesser than expected

Collin Furtado Jul 7, 2015 8:42 AM

The new channel will feature real estate business programming and is expected to be launched by September 2015, say industry sources

Collin Furtado Jul 1, 2015 8:17 AM

The economic crisis in Greece has sent ripples in markets across the globe, amidst fears of the impact of Greece parting away from the Euro and possibly from the European Union. Fears of an effect led to a fall in stock markets on Monday

Collin Furtado Jun 30, 2015 8:24 AM

Netflix, pioneer of video-on-demand television services, is rumoured to enter India by 2016. But making inroads in the Indian market may not be that easy for Netflix

Collin Furtado Jun 29, 2015 8:34 AM

SEBI Chairman U K Sinha announced yesterday that it would be setting up a new alternative platform for internet start-ups. The capital markets regulator relaxed its regulations for start-ups to list and raise funds through this platform in order to encourage companies list in India rather than overseas

Collin Furtado Jun 25, 2015 9:03 AM

Recent data provided by stock exchanges and Securities and Exchange Board of India (SEBI) revealed that Domestic Institutional Investors (DIIs) had invested more than double the amount sold by Foreign Portfolio Investors during the last two months

Collin Furtado Jun 23, 2015 8:56 AM

The current account deficit (CAD) figures of India recently lowered to 0.2% of the GDP in the January-March quarter according to data released by the Reserve Bank of India (RBI). This is one of the lowest the CAD has touched in a year and reached $1.3 billion of the GDP for the quarter

Collin Furtado Jun 18, 2015 9:19 AM

Ad revenues earned by MSM during IPL 6 were reportedly estimated at Rs.950 crore. A 20% growth on these ad revenues would take the estimated figure to over Rs.1,100 crore. N P Singh, CEO of MSM talks about IPL’s success in its eighth edition

Collin Furtado Jun 17, 2015 8:26 AM

With the rise of national TV networks’ domination in regional markets, standalone TV channels are under pressure to survive and thrive. But there are factors that work in favour of the smaller channels too…

Collin Furtado Jun 15, 2015 9:17 AM

As Star retains the title sponsorship to the 2nd edition of Pro Kabaddi League, a handful of other brands come on board as associate sponsors. Is this a strategic decision by Star or is the deal tough to crack?

Collin Furtado Jun 10, 2015 8:30 AM

The differences in the new GDP series and the ground realities have brought about doubts and skepticism on the validity of the data by economists

Collin Furtado Jun 8, 2015 8:56 AM

The repo rate cut was of 25 basis points (0.25%) which brought down interest rates to 7.25% in the bi-monthly monetary policy review. This is expected to have an immediate impact on automobile, BFSI and real estate industry with the interest rates for borrowing lowering

Collin Furtado Jun 4, 2015 9:03 AM

The kids genre is third largest in terms viewership share. Although the problem of under-indexing remains, brand integration offers a chance for kids channels to grow their top line

Collin Furtado Jun 3, 2015 9:32 AM

Broadcasters continue the momentum gained in Q3 of FY15, and grow at a healthy pace in Q4

Collin Furtado Jun 2, 2015 8:33 AM

As online TV series and shows draw youth viewership, questions of measurement and production quality could slow down brand integration decisions

Collin Furtado Jun 1, 2015 9:08 AM

Individual data is known to give much richer insights as it segregates the audience via age, sex, location and various other demographic factors. BARC individual data will be released from following week

Collin Furtado May 29, 2015 8:13 AM

Broadcasters have gone from investing in acquiring the broadcast rights of sports leagues to now also buying stake into these leagues

Collin Furtado May 22, 2015 8:51 AM

FIIs that believed in Modi's growth story for India are now disillusioned. How did the best performing market in world end up as one of the worst performing markets in a matter of a month?

Collin Furtado May 21, 2015 8:42 AM

We take a look at the progress and setbacks in automobiles, BFSI, FMCG and Retail under the Modi government

Collin Furtado May 20, 2015 8:11 AM

IMF, World Bank, UN and several other global organisations have predicted that India will be the fastest growing economy in 2015. We take a look at key pillars that the govt has strengthened in order to achieve this growth rate and analyse the areas that still need work

Collin Furtado May 18, 2015 8:58 AM

In the growing HD market, niche channels like Star Sports HD and MTunes, are seen making more revenues than certain popular Hindi GECs

Collin Furtado May 15, 2015 8:32 AM

From expediting licenses to enabling faster digitisation, the functioning of the Ministry of Information and Broadcasting under Modi govt has gained positive momentum despite hold-ups

Collin Furtado May 14, 2015 7:54 AM

Sectors that will see a growth in FY2016 include industries like automobiles, BFSI, Chemicals, FMCG, Energy, Healthcare, IT, Infrastructure, Pharmaceuticals, Retail and Telecom, according a report by Accenture

Collin Furtado May 11, 2015 8:53 AM

Despite high ad spends, brand recall for certain brands has been low. We find out if ROI is the only factor that drives ad spends on IPL…

Collin Furtado May 11, 2015 8:16 AM

One of the biggest brands which Khan endorses is Coca-Cola's Thums Up, which issued a statement saying that they were evaluating the next step. We look at top celebrity brand endorsers who could be a possible replacement for Khan

Collin Furtado May 8, 2015 8:48 AM

For DTH players, the ARPUs from HD subscribers are at approximately 1.5-2x the ARPUs from non-HD subscribers. For broadcasters, the ARPUs from HD channel subscribers is 3x more than standard definition (SD) subscribers

Collin Furtado May 4, 2015 8:19 AM

Team sponsorship spends also on a rise from an estimated Rs 250 crore to around Rs 300-350 crore this IPL

Collin Furtado Apr 28, 2015 8:14 AM

GroupM ESP's Indian Sports Sponsorship Report said that on-ground sponsorship for cricket reduced to Rs 464.7 crore in 2014 from Rs 508.3 crore in 2013. Could it be because of clutter, prices, or competition? We explore the reasons

Collin Furtado Apr 21, 2015 8:47 AM

Can OTT media players and content providers make use of the existing infrastructure by partnering with MSOs and satellite players to increase their reach?

Collin Furtado Apr 20, 2015 8:20 AM

This is a hybrid model where content can be viewed for free supported by advertising; however, premium content will have a fee

Collin Furtado Apr 15, 2015 8:11 AM

With the upcoming launch of BARC, industry experts believe TAM could continue measurement in certain niches other than television

Collin Furtado Apr 13, 2015 8:14 AM

Following the launch of MSM’s Sony Kix, Prasana Krishnan, Business Head, Sony Six and Sony Kix gives us a peak into what the channel will be about and how it will complement Sony Six

Collin Furtado Apr 8, 2015 8:20 AM

Almost all of on-ground sponsorship inventory has been filled with just a day prior to the tournament. While most brands from previous seasons have continued their sponsorship, many new brands have also hopped on board

Collin Furtado Apr 7, 2015 8:58 AM

Multi Screen Media has sold 100% of IPL's on-air inventory, barring the last four days of the tournament. MagicBricks.com, Raymond and Parle Products join the list of associate sponsors

Collin Furtado Apr 2, 2015 8:04 AM

Coca-Cola India is said to have acquired 10% stake in the International Premier Tennis League. Promoted by Mahesh Bhupathi, the League is said to be on the verge of finalising a part equity-part sponsorship deal with the cola giant for an estimated Rs 18 crore

Collin Furtado Apr 1, 2015 8:13 AM

Prasar Bharati CEO Jawhar Sircar speaks about DD Free Dish, calling it a common man’s substitute, and how it plans to go from 59 to 112 channels

Collin Furtado Mar 30, 2015 8:25 AM

BBC’s Jim Egan, Viacom18’s Sudhanshu Vats, Star’s Sanjay Gupta, Discovery’s Rahul Johri, Tata Sky’s Harit Nagpal, SitiCable’s VD Wadhwa, MIB Add Secy JS Mathur and TRAI’s SK Gupta deliberate on the framework, policies and regulation for the broadcast industry at FICCI Frames 2015

Collin Furtado Mar 26, 2015 8:39 AM

From Amazon, Snapdeal, CarDekho.com to Paytm, many e-commerce players are looking to associate with IPL 8

Collin Furtado Mar 24, 2015 8:59 AM

Star India is said to be launching two new channels in the English movie genre. While one channel will be named Star Movies Select HD, the name of the other remains unknown

Collin Furtado Mar 24, 2015 8:41 AM

Despite the estimated ad rate hike, many new brands have come aboard during the quarter final stage and are also likely to continue ad spends during the semi-finals

Collin Furtado Mar 23, 2015 8:19 AM

Pravin Kulkarni, GM, Marketing, Parle Products on the role of print in FMCG marketing

Collin Furtado Mar 19, 2015 8:44 AM

Indian cable and DTH operators are among the top in the world in the number of subscribers in terms of Pay -TV or digital. But revenues are one of the lowest in comparison to international operators due to low pay -TV expenditure per household

Collin Furtado Mar 18, 2015 8:21 AM

With OTT video subscribers expected to grow to 105 million by 2020, TV broadcasters are investing more in these platforms

Collin Furtado Mar 16, 2015 8:23 AM

Music, movie and news channels create cricket-themed programming line-ups to attract audiences during the ongoing World Cup and upcoming IPL

Collin Furtado Mar 13, 2015 8:35 AM

With less than a month to go, MSM already has 9 brands on board as presenting and associate sponsors for IPL 8. Many brands have also chosen spot buys and have already invested in various IPL TV properties

Collin Furtado Mar 12, 2015 8:24 AM

Sony Max's Neeraj Vyas talks about the launch of IPL 8 campaign 'India Ka Tyohaar' and why this edition of IPL will be good from advertisers' perspective

Collin Furtado Mar 11, 2015 8:49 AM

India-Pakistan World Cup match generated viewership of 288 million viewers and saw around 93 brands on board across Star Network

Collin Furtado Mar 10, 2015 8:37 AM

With World Cup viewership on the rise, ad rates are also likely to rise. Are more marketers looking to fuel in ad spends after India's entry into the quarter final stage?

Collin Furtado Mar 9, 2015 8:46 AM

Even as e-commerce ad spends on TV are estimated to grow, the World Cup, one of the biggest properties on TV, has seen limited participation from larger e-commerce players so far

Collin Furtado Mar 5, 2015 8:20 AM

Broadcasters laud FM Arun Jaitley's Budget as positive and holistic. While reduction in corporate tax rate comes as good news, the increase in service tax is somewhat

Collin Furtado Mar 2, 2015 8:11 AM

We speak to leading marketers on their expectations from the Budget. Infrastructure development and tax reforms emerged as issues that need remedial measures

Collin Furtado Feb 27, 2015 8:22 AM

Cricket is a religion and it works well to spike your brand recall scores. We have been part of the previous World Cup and it worked wonderfully for us, says Subhrangshu Neogi, Director - Marketing & Brand, Religare Enterprises

Collin Furtado Feb 26, 2015 9:32 AM

Leading marketers express their optimism on AdEx growing in 2015 on the back of economic revival and a conducive Union Budget

Collin Furtado Feb 25, 2015 8:34 AM

We take a look at how Colors Stardust Awards, Filmfare Awards, Life OK Screen Awards and Star Guild Awards fared in terms of ratings

Collin Furtado Feb 23, 2015 8:32 AM

Sanjay Behl, CEO, Raymond on the challenges faced by brand managers trying to communicate with the new set of consumers today, and the challenges thrown by campaigns of corporate brands vs house of brands

Collin Furtado Feb 23, 2015 8:03 AM

Saurabh Yagnik, EVP & Business Head, Sony PIX talks about the premiere of The Amazing Spider-Man 2, the upcoming movie line-up of Sony PIX, plans around newly acquired Star Wars franchise and more

Collin Furtado Feb 20, 2015 8:50 AM

Star Plus' top rated show Diya Aur Baati Hum falls from 10.9 TVTs in week 6 to 9.3 TVTs in week 7. Khatron Ke Khiladi 6 slipped from 8.6 TVTs to 6.3 TVTs in second week of launch

Collin Furtado Feb 20, 2015 8:33 AM

There are more than 1 million HD subscribers in India. With the ICC World Cup, TV broadcasters are looking to grow the much sought-after HD viewer base

Collin Furtado Feb 19, 2015 8:27 AM

Every ICC World Cup in the past has seen Pepsi and Coca-Cola creating heavy buzz on TV. This edition seems to tell a different story

Collin Furtado Feb 18, 2015 9:25 AM

A host of brands leverage India-Pakistan World Cup match for visibility despite high ad rates

Collin Furtado Feb 16, 2015 8:49 AM

Media planners have estimated ad rates for the most awaited India-Pak World Cup match at Rs 25 lakh per spot. Are marketers taking the bait?

Collin Furtado Feb 13, 2015 8:41 AM

The reality show which replaces the top show Bigg Boss 8 in the weekend slot brings in good ratings in its first week. Historical drama Chakravartin Ashoka Samrat, which replaces Bigg Boss 8 in the weekday slot, too performs well

Collin Furtado Feb 13, 2015 8:15 AM

Highly anticipated alternative currency to TAM, BARC is expected to be transparent, with wider reach and better segmentation. Broadcasters talk to exchange4media on their expectations from BARC

Collin Furtado Feb 12, 2015 9:15 AM

Aggarwal, Category Director-Biscuits at Mondelez India Foods, talks about the importance of innovation in marketing and digital media as a marketing tool

Collin Furtado Feb 12, 2015 8:51 AM

With the acquisition, Star will be able to tap into local advertising revenue in Andhra Pradesh, enable national advertisers to target local market and broadcast sports properties in Telugu

Collin Furtado Feb 12, 2015 8:16 AM

After a sluggish Q2, entertainment and news broadcasters have much to rejoice in Q3 FY15 on the back of festive, wedding and election seasons

Collin Furtado Feb 12, 2015 8:15 AM

According to FICCI-KPMG 2014 report, regional TV channels accounted for 27% of the total television viewership in 2012; it has grown by over 35% today

Collin Furtado Feb 10, 2015 8:25 AM

While it comes at a high cost, it has to be seen what the World Cup does in terms of brand-building, says Sunil Kataria, COO - Sales, Marketing and SAARC at Godrej Consumer Products

Collin Furtado Feb 9, 2015 8:48 AM

At the 10th Pitch CMO summit 2015, Sunil Kataria, COO-Sales and Marketing SAARC, Godrej India, talks about how innovation is redefining the traditional ways of marketing

Collin Furtado Feb 7, 2015 9:33 AM

Shows that failed to catch enough eyeballs? Ambiguous marketing communication? Sony Pal navigates through troubled waters

Collin Furtado Feb 5, 2015 9:43 AM

Odd match timings, Indian team's recent poor performance and higher ad rates could dampen marketers' enthusiasm of associating with the ICC World Cup 2015

Collin Furtado Feb 5, 2015 9:09 AM

Marketers have shown great interest in the World Cup, but doubts seem to persist on the increase in ad rates and the odd timings of matches as they are being played away from home

Collin Furtado Feb 3, 2015 8:27 AM

Apart from World Cup and IPL, marketers look to investing in movie premieres, reality shows and are willing to invest in unconventional content too; however ratings will

Collin Furtado Jan 28, 2015 9:33 AM

An estimated 10-15 per cent increase would take ad -rates to approximately to Rs 5-5.75 lakh for each 10 second spot, however since it is taking place after the World Cup,

Collin Furtado Jan 23, 2015 10:10 AM

An estimated 10-15 per cent increase would take ad -rates to approximately to Rs 5-5.75 lakh for each 10 second spot, however since it is taking place after the World Cup, there

Collin Furtado Jan 23, 2015 8:27 AM

Media planners expect brands to increase ad spends on sports, especially cricket, by 20-25% during the first half of 2015; in 2011, the ICC World Cup and IPL were estimated

Collin Furtado Jan 21, 2015 9:48 AM

Given that the smart phone market is poised to grow at 54% this year and the mobile internet market at 15% CAGR, it makes it imperative for the marketers to have a mobile-first

Collin Furtado Jan 20, 2015 9:27 AM

The Grand Effie of the Year went to Soho Square for BJP’s ‘The Political Campaign That Created History’. HUL was declared Client of the Year

Collin Furtado Jan 17, 2015 10:38 AM

It is too early to attribute the ratings success to Farah Khan as a host; in fact it is spicier content that is keeping viewers hooked

Collin Furtado Jan 16, 2015 9:21 AM

RBI announced the cut in the reverse repo rate by 25 basis points (0.25%) bringing it down to 7.75%. What does this indicate about the likelihood of increased ad spends from real estate and BFSI?

Collin Furtado Jan 16, 2015 9:10 AM

Consumption of video content on digital platforms on the rise; revenue contribution of digital platforms likely to shoot up in times to come

Collin Furtado Jan 15, 2015 8:11 AM

Adyanthaya, Managing Director at NGC Network India & Fox International Channels, aims at attracting more advertisers for co-creating programming; says monetisation is the biggest challenge for digital

Collin Furtado Jan 15, 2015 8:04 AM

Broadcasters also expect market segmentation, higher ad revenues and heavy digital penetration this year

Collin Furtado Jan 14, 2015 7:54 AM

Vh1 completed a decade in India this year. Ferzad Palia, EVP & Business Head, English Entertainment, Viacom18, traces the channel’s journey, recalls the challenges it endured and where it stands today

Collin Furtado Jan 13, 2015 8:54 AM

We will see a lot more of purely 'made for digital' campaigns vis-a-vis 'made for TV and adapted for digital', calling for a different audio-visual creative thinking and a new set of media planning and trade skills, says Pradeep Dwivedi, Chief Corporate Sales Officer, Dainik Bhaskar Group

Collin Furtado Jan 12, 2015 9:04 AM

All top Hindi GECs in week 1 (December 28 - January 3, 2014) of 2015 saw an increase in their ratings, while Star Plus saw the biggest gain during the first week. The reason for this is the large tent poll event the Big Star Awards 2014 that took place on December 31, 2014 at 8:00pm and managed to rake in 9.9 TVTs for the channel

Collin Furtado Jan 9, 2015 8:05 AM

Broadcasters have made huge investments in the sports of Kabaddi, Football, Badminton, Hockey, Tennis, and Basketball. Will sports other than cricket finally get their day in the sun?

Collin Furtado Jan 7, 2015 7:57 AM

Slated to be launched in the current quarter, &TV will broadcast fiction shows 'Razia Sultan' and 'Begusarai' and is in talks for acquiring reality show 'The Voice', according to a source close to the development

Collin Furtado Jan 5, 2015 8:30 AM

Chandra, Chairman, ZEEL & Essel Group, provided his expertise on issues and challenges that entrepreneurs face and spoke about his experience on hosting Dr Subhash Chandra Show

Collin Furtado Jan 5, 2015 8:16 AM

We review ratings of shows that performed well and not-so-well for Hindi GECs in week 52

Collin Furtado Jan 5, 2015 8:07 AM

Nikhil Gandhi, VP & Head of Revenue and Vijay Subramaniam, VP, Content and Communications, Media Networks, Disney India on the evolution in kids’ genre, youth & family entertainment space, growth of distribution business and vibrant advertiser interest

Collin Furtado Jan 2, 2015 9:05 AM

The business, growing roughly at about 12% YoY, is being aided strongly by e-commerce explosion

Collin Furtado Jan 2, 2015 8:00 AM

Pradeep Hejmadi, Business Head, Zee TV on interesting bumps that have presented themselves, predictable but also unpredictable in their different forms

Collin Furtado Jan 2, 2015 7:53 AM

Broadcasters have to be more on their toes to make sure that the quality of storytelling, engagement, production values and promotions goes up to reach audiences in fragmented markets, says Krishna Desai, Network Head, Kids Entertainment, Turner International

Collin Furtado Jan 1, 2015 8:05 AM

Adyanthaya, MD, NGC India & Fox International Channels talks about the tardy implementation of digitization, the challenge thrown by Star RIO, Nat Geo's healthy competition with Discovery and more...

Collin Furtado Dec 31, 2014 8:14 AM

We take stock of channels launched in 2014 and their ratings performance so far

Collin Furtado Dec 31, 2014 7:56 AM

While the ad cap has been a bane for many broadcasters, there are some for whom the ad cap has worked. The kids genre has been and is still an under-indexed category according to Nina Elavia Jaipuria, EVP & Business Head – Kids Cluster, Viacom 18

Collin Furtado Dec 30, 2014 8:56 AM

Neeraj Vyas, SVP & Business Head, Sony Max & Sony MIX talks about positive growth in advertising this year, digitisation woes, spiralling costs, disproportionate ad and distribution revenues and the road so far for MAX 2

Collin Furtado Dec 29, 2014 8:08 AM

Digitisation, 10+2 ad cap, distribution aggregators, Star RIO and BARC; we take a look at the most significant developments of 2014 and the contentious issues that plague the TV industry

Collin Furtado Dec 29, 2014 8:06 AM

Will the general positive market sentiment, growth in economy and lowering inflation spike ad spends in 2015?

Collin Furtado Dec 24, 2014 8:34 AM

We take stock of the viewership numbers and crucial learnings from the first season of ISL

Collin Furtado Dec 22, 2014 9:29 AM

Despite the risks involved, many Hindi GECs decided to break the monotony and try to create shows off the beaten path during the year 2014

Collin Furtado Dec 19, 2014 9:06 AM

One of the reasons for the growth was increase in ad rates owing to the ad cap

Collin Furtado Dec 18, 2014 9:53 AM

Saurabh Yagnik, EVP & Business Head, Sony PIX & AXN talks about digitization roll-out, initiation of BARC, intensified competition in the English Entertainment genre and the entry of e-commerce as new category of spenders as the key highlights of 2014

Collin Furtado Dec 18, 2014 8:58 AM

Why did the top two Bollywood celebs known for massive brand endorsements not make it to the TAM AdEx Celebrity Endorsement List (Jan to Sept 2014)? Are brands going for younger celebrities?

Collin Furtado Dec 17, 2014 9:01 AM

Rising numbers of used car sales expected to drive auto portals' ad spends

Collin Furtado Dec 11, 2014 7:59 AM

Barua, CEO, Contract Advertising talks about the challenges of creating an effective TV ad with the rise of long format digital ads

Collin Furtado Dec 9, 2014 8:11 AM

Madison's Sam Balsara, Epic's Mahesh Samat, IPG Mediabrands' Shashi Sinha and Future Group's Sandip Tarkas shower praises on IMPACT Person of the Decade Uday Shankar and IMPACT Person of the Year 2014 Punit Goenka

Collin Furtado Dec 9, 2014 7:54 AM

Goenka, MD & CEO, ZEEL, showed appreciation for the award that recognizes and applauds the human side of industry endeavors

Collin Furtado Dec 6, 2014 9:14 AM

Not all recently launched fiction shows on Hindi GECs have fared well with ratings

Collin Furtado Dec 5, 2014 8:00 AM

From mobile apps to social media campaigns, broadcasters are upping their ad spends on digital and investing heavily in the medium for higher viewership and engagement

Collin Furtado Dec 4, 2014 7:58 AM

Is there a possibility of spike in auto ad spends with 15 new launches expected in December and January?

Collin Furtado Dec 2, 2014 8:21 AM

The Supreme Court has just given a stay order regarding the Delhi High Court order which directed Comedy Central

Collin Furtado Nov 29, 2014 4:11 PM

While long-running serials like Diya Aur Baati Hum on Star Plus fell in ratings, others like Taarak Mehta Ka Ooltah Chashma on SAB and Kumkum Bhagya and Jamai Raja on Zee boosted ratings in week 47

Collin Furtado Nov 28, 2014 8:38 AM

Syndicating content to international as well as regional audiences is a trend on the rise, with revenue contributions of up to 30%

Collin Furtado Nov 27, 2014 8:41 AM