Date-wise News

AIB elects new Executive Committee

AIB elects new Executive Committee?blur=25

The Executive Committee is the leading advisory group of the Association and has an important role in influencing policy and standards in broadcasting and electronic media globally

exchange4media Staff Jan 9, 2016 10:12 AM

Managing Director of Brandis India- Nischal Puri steps down

Managing Director of Brandis India- Nischal Puri steps down?blur=25

The decision was arrived at in consensus with the board after Mr. Puri decided that it was time to pursue his other interests

exchange4media Staff Jan 9, 2016 7:54 AM

The Granny- The Agent of Change! says Tata Coffee Grand

The Granny- The Agent of Change! says Tata Coffee Grand?blur=25

The brand campaign includes a marketing mix consisting of a 360 degree virtual reality tour of Tata Coffee Plantations in South India, a series of disruptive web films that launch a mission to ‘kill bad coffee’, A television commercial, digital activation across social media platforms and media and PR integration and activations

exchange4media Staff Jan 9, 2016 7:49 AM

Discovery Channel launches innovative digital campaign ‘MUMBAI RAILWAY’ to connect with Mumbai local commuters

Discovery Channel launches innovative digital campaign ‘MUMBAI RAILWAY’ to connect with Mumbai local commuters?blur=25

The campaign has been executed by Twentythree, a boutique digital marketing agency

exchange4media Staff Jan 9, 2016 7:42 AM

Cadbury Bournvita Li’l Champs unveils new campaign featuring Kajol

Cadbury Bournvita Li’l Champs unveils new campaign featuring Kajol?blur=25

The campaign includes a series of TV commercials, created by Ogilvy & Mather India.

exchange4media Staff Jan 9, 2016 7:38 AM

Oxigen Wallet appointed as the official title sponsor for MCL

Oxigen Wallet appointed as the official title sponsor for MCL?blur=25

With this sponsorship, the inaugural season of MCL will be known as the ‘Oxigen Masters Champions League’

exchange4media Staff Jan 9, 2016 7:29 AM

Voonik launches maiden TVC, promotes the idea #HarDinFashionKaro

Voonik launches maiden TVC, promotes the idea #HarDinFashionKaro?blur=25

Voonik appointed Mullen Lintas as the agency behind its TV ad campaign. It has also announced the appointment of Lodestar UM to lead its media mandate in the country

exchange4media Staff Jan 9, 2016 7:23 AM

Consistency –The Core of an Authentic Brand: Jay Kumar Hariharan

Consistency –The Core of an Authentic Brand: Jay Kumar Hariharan?blur=25

Professional Certified Coach (PCC) and CEO –Blue Fire Coaching Consultants, Jay Kumar Hariharan shares his insights into the factors that define the consistency of brand communication across stakeholders.

Jay Kumar Hariharan Jan 9, 2016 7:17 AM