Using Revee’s technology, Outbrain has launched Outbrain Automatic Yield – a content recommendation solution that enables publishers to monetize audiences with a real-time
Speaking at the Pitch CMO Summit 2016, Vivek Sharma, CMO of Pidilite highlighted how brand experience and brand involvement were two different concepts which are often misunderstood by marketers.
Throwing light on the fast evolving vernacular content space and how brands can use this space to extend engagement, eminent marketing heads discussed the need for creativity in the vernacular language space.