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In an interview with exchange4media, Saranjeet Singh, Head- Digital Marketing at PayU India speaks about digital marketing trends, the growing popularity of digital payment gateways and the challenges in the sector
Vernika Awal Jun 6, 2016 8:11 AM
The online video company has been reportedly working on a subscription-based online video streaming service for cable television networks, called "Unplugged"
Vernika Awal May 25, 2016 8:16 AM
In an interview with exchange4media Rachna Prasad, Senior Vice President – Marketing at Oxigen Wallet, who was awarded Best Digital Integrated Campaign Award & Best Performance Award by IAMAI in the year 2015, shared crucial insights into the growing digital wallet ecosystem of India, Oxigen Wallet’s recent achievements as a brand and future plans
Vernika Awal May 23, 2016 8:05 AM
In an interview with exchange4media, Anuj Kumar, Co-founder & MD at Affle, tells us how consumers are gradually shifting to a mobile-first world in terms of content consumption and how brands are adapting to mobile strategies over conventional, PC-based or TV-based ad strategies
Vernika Awal May 19, 2016 8:10 AM
Samar Verma, CEO and Founder of Fork Media spoke to exchange4media about the emerging trends in digital media, the challenges in the domain and more
Vernika Awal May 18, 2016 8:02 AM
With the advent and outspread of affordable technology and social media, brands are becoming increasingly aware of the various methods that could maximize audience engagement across platforms says Jean-Philippe (JP) Maheu.
Vernika Awal May 7, 2016 7:47 AM
Twitter is increasingly being used as a live reaction ground for television broadcasts; with 81 billion TV tweets and views globally last year says Parminder Singh, Managing Director for Twitter South-East Asia, India and MENA
Vernika Awal May 5, 2016 9:04 AM
The rise of instant-loading articles will be beneficial for millions of readers, as it would save page load times significantly. While most leading publications are joining the services, the likes of Facebook and Google are looking to earn more revenue and gain higher readership
Vernika Awal Apr 25, 2016 8:01 AM
WPP owned world’s largest market implementation agency, Hogarth Worldwide recently announced the launch of its operations in India. We spoke to Barry Jones, Founder & Chairman of Hogarth about Hogarth’s unique offerings spanning advertising production across all media, propriety technology solutions, trans-creation, language services and more
Vernika Awal Apr 20, 2016 8:05 AM
"Bournvita does not need a brand ambassador, it is an ambassador in itself," Chandramouli Venkatesan
Bournvita Biscuits is the company’s second brand in the category after Oreo, which was launched in 2011. With this Mondelez India has expanded its category footprint from creams to cookies
Vernika Awal Apr 20, 2016 8:03 AM
Among the brands and categories that have chosen to use the IPL franchise to target consumers, the start-up industry is at the forefront, especially the ‘Food-tech startups’,
Vernika Awal Apr 19, 2016 8:00 AM
The way money transactions in India take place set to change severely with the introduction of Unified Payment Interface (UPI), which intends to move the country towards a more cashless model. It has been developed by the National Payment Corporation of India (NPCI) and is expected to change the face of mobile banking
Vernika Awal Apr 15, 2016 8:16 AM
In an interview with exchange4media, Rakesh Srivastava, VP Sales and Marketing for Hyundai spoke about the challenges being faced by the automobile industry at the moment and future plans of Hyundai in India
Vernika Awal Apr 14, 2016 8:05 AM
FreeCharge is the first company in India to introduce chat and pay for Person-to-person (P2P) and Person-to-merchant (P2M) interfaces for Digital Payments witnessing one million transactions a day and aims to reach seven million transactions by the end of 2016
Vernika Awal Apr 13, 2016 8:03 AM
Adidas’ campaign with Kohli is inspired by his own life, while the last cricket season’s campaign was ‘I target the moment’, this time around the theme of the campaign is, ‘#FeelLoveUseHate.’
Vernika Awal Apr 7, 2016 8:01 AM
At the exchange4media’s NEONS OOH Conference and Awards, the audience witnessed an enthralling panel discussion on the topic: Vision 2020: Looking forward or stuck 20 years back
Vernika Awal Apr 1, 2016 8:04 AM
Social media today acts as a major driver of traffic to websites, startups and established ventures alike. As a result, it is crucial to take into account a lot of parameters, even beyond the ones that are apparent to the business. On this note, it is crucial to weigh the importance of link clicks, likes, shares and comments, in order to increase the audience reach of posts
Vernika Awal Mar 26, 2016 8:05 AM
PVR and Paytm announced their online movie ticketing tie up with the debut of Paytm’s new vertical – movie tickets on its e-commerce platform
Vernika Awal Mar 23, 2016 7:58 AM
Recognizing the growing influence of digital and to strengthen their market share, India.com recently elevated Sandeep Amar as its new CEO. A senior digital leader in the Indian digital space with an experience of almost two decades, he shared with us the growth story of India.com since its inception three years ago
Vernika Awal Mar 17, 2016 7:54 AM
Voltas Limited, India’s air conditioner brand from the house of Tatas, reinstated its position in the market by introducing the new “Voltas All Star ACs” on March 15 in New Delhi
Vernika Awal Mar 16, 2016 7:59 AM
E-commerce websites are coming up with new techniques to connect with their customers through digital media websites and blogs in order to maintain a loyal customer base
Vernika Awal Mar 14, 2016 8:04 AM
Ashish Virmani, AVP-Marketing, FreeCharge spoke to exchange4media about the growing vernacular influence in the digital space and the need for global players to adapt to this new trend to stay relevant
Vernika Awal Mar 7, 2016 8:14 AM
Christophe Eymery, Head of Digital and Media at L'Oreal Australia and NZ, presented his keynote on reinventing the beauty with consumer journey in the digital age at ad: tech, held in New Delhi recently.
Vernika Awal Mar 7, 2016 7:54 AM
Throwing light on the fast evolving vernacular content space and how brands can use this space to extend engagement, eminent marketing heads discussed the need for creativity in the vernacular language space.
Vernika Awal Mar 5, 2016 7:29 AM
Enterprises today are contending with the task of how to manage and leverage vast amounts of data said experts during a panel discussion at the ongoing ad: tech 2016 conference which is being held in New Delhi
Vernika Awal Mar 4, 2016 8:38 AM
Alexander Schlaubitz, Vice President Global Marketing for Lufthansa addressed the audience at ad:tech 2016 and spoke about creating customer value through empathy.
Vernika Awal Mar 4, 2016 8:33 AM
A conversation with Tinder’s India Head, Taru Kapoor about the dating app, digital marketing, its future in India and their plans for the year 2016.
Vernika Awal Feb 29, 2016 9:22 AM
Café Coffee Day’s Group President Marketing, Bidisha Nagaraj speaks about their latest social media activity – a video campaign in a five part series called ‘Beano.’
Vernika Awal Feb 26, 2016 8:34 AM
Facebook’s Kirthiga Reddy and Marico’s Anuradha Aggarwal discussed the future of digital advertising at the recently held 10th Indian Digital Summit
Vernika Awal Feb 20, 2016 8:53 AM
Omnicom Media Group and Facebook organised an event for advertisers and their clients in Delhi and Mumbai earlier this week .The event, a second of its sorts in India, comprised of digital learning sessions on how to leverage Facebook and Instagram for real time business impact for brands
Vernika Awal Feb 19, 2016 1:51 PM
Experts at enba 2015 agreed that international broadcast without borders is less about popularity and more about credibility.
Vernika Awal Feb 15, 2016 9:04 AM
Anna Belkina of Russia Today addressed the guests and media person present at News Next 2016 organised by exchange4media.
Vernika Awal Feb 15, 2016 8:57 AM
Murugavel Jankiraman, Founder and CEO of CONSIM (now known as matrimony.com) shared some key learning’s about his brand building journey during his address at the IAMAI 10th India Digital Summit held in New Delhi
Vernika Awal Feb 13, 2016 8:03 AM
Rajan Anandan, Managing Director, Google, South-East Asia spoke about 'Building for the Next Billion' and the challenges India faces in the digital domain at the 10th Digital Summit organised by IAMAI in New Delhi
Vernika Awal Feb 11, 2016 8:00 AM
UmangBedi, MD, Adobe – South Asia elucidated the marketing advantages of creative tools, digital media strategy and cloud services at the Internet and Mobile Association of India (IAMAI) 10th India Digital Summit
Vernika Awal Feb 10, 2016 9:21 AM
