AsiaSat appoints Zhang Yan as new Vice President, China
Yan took over the responsibility from Zhang Hai Ming as he retired on 1 May 2016
Date-wise News
DishTV enhances focus on HD, launches new ad campaign
The ad features Shahrukh Khan showcasing the transition from Black and white TV viewing to color to HD viewing
Sunfeast Farmlite launches all-good digestive with new TVC
Sunfeast Farmlite is ITC’s foray into health biscuits segment and its Oats range of products offers 3 variants - Oats with Chocolate, Oats with Almond and Oats with Raisins
EveryMedia Technologies bags digital mandate for PMG’s talent Shikhar Dhawan
PMG is a company that offers diverse services in the field of sports. Started by Sunil Gavaskar PMG has always been closely associated with cricket
Garnier Men launches new ad campaign for 'Acnofight face wash'
Garnier Men has launched their new marketing campaign featuring Sushant Singh Rajput for their Acnofight facewash, set in the context of cricket
Mumbai Traffic Police urges people to 'Be a responsible friend'
The campaign ‘Guilt’ is created by FCB Ulka. It revolves around the fact that people forget to act responsibly, letting their friends drive after drinking – the consequence of which can be fatal
Dentsu Creative Impact creates 8-series road safety campaign for Maruti Suzuki
The campaign features eight TVCs on road safety, conceptualised by Dentsu Creative Impact, Gurgaon, addressing the issues of non-adherence to the road safety rules and norms. The thought behind the communication is “If we know it’s wrong, why do we still do it?”
Twitter provides a massive opportunity for brands to maximize their reach -JP Maheu
With the advent and outspread of affordable technology and social media, brands are becoming increasingly aware of the various methods that could maximize audience engagement across platforms says Jean-Philippe (JP) Maheu.