As part of this partnership, the two will co-host multiple events for solving issues around user experience, analytics, app installs, monetization, and more, faced by start-ups
The flagship event will see a confluence of the biggest newsmakers across politics and entertainment
RACEMO or Cemora, same difference. The JITB campaign has more than lived up to its challenging brief, and in fact, set a whole new industry benchmark by gaining 12,500 followers on Instagram and Twitter, a reach of 12.1 million, and a cumulative 1.7 million likes, shares, comments, and video views
This unique on-the-wheel lab will test honey samples in two types of equipment – Randox and Altino, and provide accurate, on-the-spot results on purity levels
The agency will be the creative AoR for Cipla’s ActivKids Immuno Boosters account
The campaign, produced and directed by Navzar Eranee of Walkabout Films, showcases the multifaceted holiday experience that is Switzerland
Telecom and Technology splits into focused Consumer Technology and Enterprise Technology practices; brand & Consumer expands scope to become Brands, Sports & Entertainment; new practice chairs also announced
The expansion plans of the newspaper include an entry into the electronic media
New shows including singing-reality show ‘Sa Re Ga Ma Pa Little Champs’ and fiction show ‘Koi Laut Ke Aya Hai’ performed well for Zee TV and Star Plus respectively
According to EY, the two metros will have a household income of Rs 80,000 crore each by 2018. Additionally, EY says that 8 new ‘half metros’ will emerge by 2020 with a household income of Rs 40,000 crore each.
The campaign aims to highlight the role of charity towards the struggles of the families of cancer patients
At the Pitch CMO Summit held in Mumbai last week, Basu spoke about the importance of transparency in marketing
At the Pitch CMO Summit held in Mumbai last week, Handa spoke about what it takes to create a lasting brand-consumer relationship
The film has received encouraging reviews and also seems to be making all the right noise with its brand associations
The investment will be used to meet growth capital requirements in subsidiary LatestOne.Com, one of India’s largest e-tailers for mobile accessories; existing investors continue to support