Date-wise News

McCann most awarded agency from India at Adfest 2017

McCann most awarded agency from India at Adfest 2017?blur=25

McCann Worldgroup, India, won a Grand Lotus, 2 Gold, one Silver, and 4 Bronze

exchange4media Staff Mar 27, 2017 1:39 PM

Taproot Dentsu only Asian agency to win Integrated Gold Lotus at Adfest 2017 for Adidas Odds campaign

Taproot Dentsu only Asian agency to win Integrated Gold Lotus at Adfest 2017 for Adidas Odds campaign?blur=25

Taproot Dentsu also wins two bronzes for both its Adidas films

exchange4media Staff Mar 27, 2017 9:08 AM

Self regulation is the ideal way ahead: Col. Rajyavardhan Singh Rathore, MoS, I&B Ministry

Self regulation is the ideal way ahead: Col. Rajyavardhan Singh Rathore, MoS, I&B Ministry?blur=25

In an exclusive conversation with Anurag Batra, Chairman and Editor-in-Chief exchange4media & BW Businesssworld, Col. Rajyavardhan Singh Rathore, MoS, I&B Ministry spoke about the need for self regulation, the achievements of his Ministry and the need for Indian media to take the global route. Excerpts:

Ruhail Amin Mar 27, 2017 9:05 AM

Winners Speak: e4m NEONS OOH Conference Awards 2017

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The awards recognized exceptional work in OOH advertising and digital signage for the period January 2016 to December 2016

exchange4media Staff Mar 27, 2017 8:40 AM

Integration with technology and expansion beyond metros identified as key areas for accelerating growth of OOH industry

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Marketers and outdoor agency representatives spoke about marrying outdoor with digital technologies and moving beyond select outdoor locations in a few metro cities to take the OOH industry ahead

Saif Ahmad Khan Mar 27, 2017 8:35 AM

DESSERTARIANFEST brings the best in desserts in a 3-day fest

DESSERTARIANFEST brings the best in desserts in a 3-day fest?blur=25

The festival, which took place from 24–26 March, 2017, is the first of its kind in India

exchange4media Staff Mar 27, 2017 8:31 AM

Starcom India appoints Navin Lalchandani as Vice-President, Buying

Starcom India appoints Navin Lalchandani as Vice-President, Buying?blur=25

Lalchandani will steer media buying operations for all offline media, namely television, print, radio, and cinema across Starcom offices in Mumbai, Delhi, and Bengaluru

exchange4media Staff Mar 27, 2017 8:22 AM

My daughter is already far better than I am and thinks way ahead for the company: Devendra Shah, Parag Milk Foods

My daughter is already far better than I am and thinks way ahead for the company: Devendra Shah, Parag Milk Foods?blur=25

As part of the Star Plus Nayi Soch initiative, we unveil a series of father-daughter interviews that challenge gender stereotypes and give a glimpse into this very special bond

exchange4media Staff Mar 27, 2017 8:12 AM

Salt Brand Solutions bags mandate to re-brand AWPL

Salt Brand Solutions bags mandate to re-brand AWPL?blur=25

The approach will be holistic with the creation of sales collaterals, a new website, and corporate films to help package the offering in a manner that is relevant today

exchange4media Staff Mar 27, 2017 8:09 AM

Let's talk about sex, baby: Durex Jeans gets the conversation rolling

Let's talk about sex, baby: Durex Jeans gets the conversation rolling?blur=25

The premium condom maker’s recent social media campaign with Ranveer Singh kept people guessing if Durex was really making a foray into a whole new product category - denim wear

exchange4media Staff Mar 27, 2017 8:05 AM

Twitter looking to create paid subscription service

Twitter looking to create paid subscription service?blur=25

According to reports in Western media, Twitter is looking to build a more professional version of its core service centered around TweetDeck, its alternative desktop app/website for power users

exchange4media Staff Mar 27, 2017 8:00 AM

Maxus bags ITC media mandate; sets up specialized 'Team ITC' to service account

Maxus bags ITC media mandate; sets up specialized 'Team ITC' to service account?blur=25

The mandate is effective April 1st, 2017

Priyanka Mehra Mar 27, 2017 7:43 AM