Sunil Buch elevated to CEO, ZEE LIVE & ZEE Talent
He will also oversee Corporate Brand & Communications
Date-wise News
IPG Media Lab, NY, launches Outlook 2017
Outlook 2017 is categorized in three sections: Advanced Interfaces, Global Culture, and Augmented Intelligence
BIG FM strengthens core leadership team with Dheeraj Goel, Rahul Saini & Divya Singh
Dheeraj Goel and Rahul Saini join as Regional Business Heads while Divya Singh takes over as the National Sales Head for key vertical
Gartner survey shows 42% CEOs have begun digital business transformation
IT-related changes are the No. 2 business priority; highest ranking since the launch of CEO Survey
RED FM Bangalore re-launches with a new line-up of RJs and shows
Revamp bid to offer a sharper product, says Nisha Narayan, COO, RED FM
Arnab Goswami says, 'The Nation Still Wants to Know'- this time outside ToI office in Hyderabad
Not one to cower down, Goswami puts up a poster in what industry insiders feel is the start of a full-blown, bold OOH campaign of Republic TV
Hotstar takes second spot @BARC's Top 10 Brands Across Genres in Week 15
Hotstar, which entered BARC India’s Top 10 Brands in week 14, swiftly climbed to the second spot in Week 15
Colors’ 'Naagin' retains top spot collectively and in urban markets @ BARC's Top 10 Shows Week 15
BARC India’s Week 15 (April 8–14, 2017) Top 10 Shows, again, saw the second season of ‘Naagin’ leading collectively and in urban and rural markets
Many clients call for pitches only because their incumbent agencies refuse to re-negotiate remuneration: Joseph George, MullenLowe Lintas Group
Joseph George, Group Chairman & CEO, India Regional President, South & Southeast Asia, MullenLowe Lintas Group, gets candid about critical challenges faced by the communication industry today
Adfactors PR hires Ipshita Sen to lead Consumer Marketing practice
Sen will help build Consumer Marketing and Employee Engagement portfolios at the firm
Chonkpur Cheetahs have found their missing wicket-keeper, and it’s a girl!
Amazon India surprises viewers with the fourth instalment of its IPL ad campaign
OLA hopes to leave a green trail with new marketing campaign
The campaign offers a solution for addressing issues like global warming, need for clean air and reducing traffic congestion. Without splurging big budgets and roping in celebrities, the new OLA campaign is presented in an animated strip and vividly captures the importance of shared rides
Patanjali must mean quality. If there is a problem, the brand needs to own up and fix it: Experts
In the context of armed forces’ canteen stores suspending Patanjali Ayurved’s amla juice, experts advise the homegrown FMCG major to be accountable and address the issue