SoftBank board has reportedly approved a deal to gain 20 percent stake in the Snapdeal-Flipkart merged entity as well as approving a plan to buy out Snapdeal investors
Sharma says Zee provided him a unique platform to transform himself and his career trajectory; expresses gratitude to Dr Subhash Chandra, Chairman of Essel Group and Zee Media, for his support
Kini has cited personal reasons behind the decision
Zee TV nudges Sony SAB off third place while Sony Entertainment Television retains fifth place in the urban market, according to BARC data for week 16 (April 15–21)
Ad rate hike is in step with the growth in listenership and in line with the network’s endeavor to keep advertising inventory under control, says Harshad Jain, CEO – Radio and Entertainment, HT Media
Vishal Chaddha is moving on from HT Media after five years with the company
We are all set to launch Televisory’s innovative products in the key markets of US, Poland and Brazil, says Abhishek Razdan, CEO, Concept-One
With Republic heading closer to its launch date, a massive marketing campaign is in the works to promote its launch
The premiere is scheduled on Sunday, April 30, 2017, at 1 pm & 11 pm
The first official agency appointed by MAN Trucks India after a 3-month rigorous pitch process, OTTOEDGE will chart out MAN’s advertising communication strategy for CLA range of vehicles
MintWalk has received a funding by Nath through his investment and mentoring vehicle, Poshika
‘Kumkum Bhagya’ on Zee TV moves to second spot in the urban market and slips to ninth spot in the rural market
Even as global publishers pull out of Instant Articles, we take a look at the reasons behind this and the scenario in India
Dettol Toilet Soaps and Hindustan Lever take the lead in BARC’s Top 10 Brands Across Genres and Top 10 Advertiser lists, respectively
Film promotion and marketing has come a long way from being a generic subject for marketers to something that is extremely targeted and uses data driven insights. We unravel the latest trends in movie marketing and promotion, and look at key shifts in this domain