Kerala's Club FM 94.3 shines at India Radio Forum Awards 2017
Wins a Gold and 3 Silver metals across three different categories
Date-wise News
WATConsult wins big at SAARC Awards 2017
The wins include Digital Agency of the Year 2017 award, along with 4 other golds
BIG Magic’s two-month film carnival for kids to feature 10 globally acclaimed films
The animation film carnival Chutti Express started on May 20
ESPNcricinfo announces 5th season of CricIQ
CricIQ is a IQ test for passionate cricket fans
Indigo 91.9's digital wing wins IRF award
TheIndigoXP.com is about to celebrate its first year anniversary
Viacom18 wins 18 awards at PromaxBDA India 2017
Wins 9 golds and 9 silvers across brands COLORS, MTV, Vh1, Nickelodeon, Comedy Central, COLORS MARATHI and Rishtey Cineplex
Transforming legacy brands into digital-first is like changing the wheels of a moving car: Deepak Lamba, Worldwide Media
Legacy brands are fast transforming to stay relevant. Recently Worldwide Media (WWM) forayed into video content by rolling out 'Famously Filmfare', a first-of-its-kind celebrity chat show, on both television and digital platforms. This was followed by the launch of a travel show, which will premiere on Discovery Channels
Work is the differentiator, not gender: Sakshi Choudhary
Sakshi Choudhary, Creative Supervisor, OgilvyOne, talks about being one of the 15 women across the globe to be chosen for the coveted Cannes Lions ‘See It Be It’ acceleration programme
Channel consumption to go cheaper; TN Govt to procure 70 lakh STBs
State-run Arasu Cable Corporation has recently rolled out a tender for procurement of set-top boxes
Amul believes in the power of sports: R S Sodhi, MD, Amul, on sponsoring New
R S Sodhi, Amul’s MD, talks about the brand’s various sponsorship deals and allegiance with sports
Makers can leverage AI and Advanced Analytics in the OTT and monetization ecosystem: Dr Arif Ansari, Intuition Intelligence
Adaptive AI uses tools such as the Relevance Engine and Viral Prediction Engine to get content based placement of ads right on the money, said Dr Ansari, CEO and Founder, Intuition Intelligence
What's stopping telecom providers from being active players in OTT?
Telecom operators, the enablers, are yet to find an OTT revenue model that will benefit them and for now seem to be satisfied being only enablers
Guest Column: Native advertising can increase brand lift by as much as 82%: Nikita Veerabhadraiah
Nikita Veerabhadraiah, Senior Associate, Marketing and Communication, GreedyGame, talks about how switching to native ads can help retain loyal customers
Nail-biting finale over, now a look at the valuations and future of IPL
From the bidding process to media and broadcast rights, here’s how IPL 2018 may pan out
Private DTH operators least perturbed by DD Free Dish's expansion
Free Dish is offering vacant non-news and current affairs DTH slots as part of an e-auction on May 25