Anurag Singh
anurag.singh@exchange4media.com
@Anurag Singh
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Star Gold launches first-of-its-kind fan trailer of Salman Khan-starrer Tubelight,
Tubelight is set to release on June 23 Tubelight is set to release on June 23
Brands leverage the popularity of Swachh Bharat Abhiyan
Astral Pipes is the recent brand after Dettol, Lifebuoy, Domex and Ghadi Detergent to spread the message of hygiene for Swachh Bharat
Amul believes in the power of sports: R S Sodhi, MD, Amul, on sponsoring New
R S Sodhi, Amul’s MD, talks about the brand’s various sponsorship deals and allegiance with sports
Makers can leverage AI and Advanced Analytics in the OTT and monetization ecosystem: Dr Arif Ansari, Intuition Intelligence
Adaptive AI uses tools such as the Relevance Engine and Viral Prediction Engine to get content based placement of ads right on the money, said Dr Ansari, CEO and Founder, Intuition Intelligence
Nail-biting finale over, now a look at the valuations and future of IPL
From the bidding process to media and broadcast rights, here’s how IPL 2018 may pan out
Gotcha! Pandya bros' Twitter fall-out was, in fact, a promotional gimmick
The cricketer duo on the IPL Mumbai Indians team had the Twitteratti fooled as they played out a faux fight as part of the Citrus Pay ad campaign
IPL 2017: Last leg of the game, brands get aggressive with advertising
Brands are getting aggressive with their social media campaigns as IPL season 10 comes to a close. JIO, Vodafone, Gionee campaigns rule digital
How Bahubali franchise became the biggest film brand ever
A deep dive into understanding the film’s marketing strategies, including integrated marketing communications and brand associations
Mobile Handsets and Telecom Services accounted for 32% ads in first 15 IPL matches: TAM
After claiming the top spot for the last two IPL editions, E-commerce trails in ad spend in VIVO IPL 2017
This IPL season, VIVO, Amazon, Brezza aggressively focus on youth-based ads on HOTSTAR
Brands are clearly making hay while the sun shines this cricket season