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Tubelight is set to release on June 23 Tubelight is set to release on June 23
Anurag Singh May 29, 2017 7:49 AM

Astral Pipes is the recent brand after Dettol, Lifebuoy, Domex and Ghadi Detergent to spread the message of hygiene for Swachh Bharat
Anurag Singh May 26, 2017 8:13 AM

R S Sodhi, Amul’s MD, talks about the brand’s various sponsorship deals and allegiance with sports
Anurag Singh May 22, 2017 8:01 AM

Adaptive AI uses tools such as the Relevance Engine and Viral Prediction Engine to get content based placement of ads right on the money, said Dr Ansari, CEO and Founder, Intuition Intelligence
Anurag Singh May 22, 2017 7:54 AM

From the bidding process to media and broadcast rights, here’s how IPL 2018 may pan out
Anurag Singh May 22, 2017 7:47 AM

The cricketer duo on the IPL Mumbai Indians team had the Twitteratti fooled as they played out a faux fight as part of the Citrus Pay ad campaign
Anurag Singh May 18, 2017 7:43 AM

Brands are getting aggressive with their social media campaigns as IPL season 10 comes to a close. JIO, Vodafone, Gionee campaigns rule digital
Anurag Singh May 16, 2017 7:57 AM

A deep dive into understanding the film’s marketing strategies, including integrated marketing communications and brand associations
Anurag Singh May 15, 2017 9:07 AM

After claiming the top spot for the last two IPL editions, E-commerce trails in ad spend in VIVO IPL 2017
Anurag Singh May 8, 2017 7:53 AM

Brands are clearly making hay while the sun shines this cricket season
Anurag Singh Apr 21, 2017 8:23 AM