DSPORT acquires broadcast rights of marquee wrestling property Ring of Honor and MMA's Cage Warriors
This will be the first time both the properties will be broadcast in India
Date-wise News
Macaw bags creative communications mandate for ABP Asmita
The agency won the pitch due to its multi-industry experience of over two decades and expertise in the related electronic media sector
Team Pumpkin bags digital mandate for Foodgasm
This partnership will see the agency handling social media duties and public relations for the restaurant
Zed Black Agarbatti signs MS Dhoni as national brand ambassador
Dhoni will be the face of the 360 degree campaign led by TV and supported by all the other mediums such as radio, digital, print and outdoor
Rooter partners with sports data brand Opta Sports; gears up for ICC Champions Trophy 2017
Set to elevate user experience and engagement for its Live Match Prediction game with in-depth insights, stats and data points
NDTV to provide content to unique new metro-rail media system
Billboard-size digital TV screens will be installed in the Delhi Metro Rail network by international transit tech firm XTD, a first in India
Tata CLiQ celebrates first anniversary
Aims to launch 400 more brands on the platform in the coming year, also flags off its maiden brand campaign ‘New and Now’
Ananda Vikatan group appoints triggerbridge as marketing and customer connect transformation consultants
"Our ambition is to have the Vikatan group known as "The gateway to TN"," said S Yesudas, MD & Co-founder, triggerbridge, the unagency
KOOVS appoints Samantha Chilton as Head of Design
Chilton brings over 25 years’ experience in affordable, young fast-fashion, working for leading brands
Clement Schwebig is new CFO for Turner APAC
He will also continue in his current role as SVP, Business Development, Licensing and China
Firstpost partners with 101India for unique video content
The partnership also marks Firstpost’s foray in teaming-up with another content provider to deliver entertaining, informative and youth-based content
Publicis Media creates future-focused next generation board
To drive transformation through fresh perspectives on shared goals
Catch-up game on as regional media gains ground on the back of ad spends
Mainstream TV, OTT, cinema are all reorienting themselves to stand up to the stiff competition posed by the growing clout of regional media houses
AAG expresses concerns over the proposed 18% GST
Ranjan Khanna, Spokesperson of the Advertising Agencies Guild, expresses concerns in a conversation with exchange4media
Social Kinnect and Media Kinnect win digital mandate for IB LED
IB LED from Indiabulls Group aims to make ‘Lighting Simplified’ through a new B2B solution
Dekkho aims to be the default destination for short format premium content: Vinay Pillai and Tanay Desai
Founders Vinay Pillai and Tanay Desai on Dekkho’s USP, aggressive tie-ups, marketing strategy, competition with YouTube, and future plans
Brands must learn to guess the intent behind search & serve appropriate content: Manoj Kumar, GSK
Manoj Kumar, MD& Area General Manager, GSK Consumer Healthcare, gives his views on digital marketing and how brands can get the most bang for their buck
Netflix looks for icebreaker, aggressively promotes House of Cards Season 5 only for Indian audience
Given the roadblocks Netflix is facing in India, the OTT platform has been stepping up its marketing efforts to get more Indian viewers to ‘Netflix and chill’.
Onam season compels marketers and advertisers to up the ante
Optimistic about GST, industry experts predict high spending in advertising and marketing this season
Kohli and Dhoni amongst four Indian cricketers on ESPN World Fame 100
The list released by ESPN on Tuesday evening devised a formula that combines endorsements with social media following and Internet search popularity to create the ESPN World Fame 100 rankings