`Date-wise News`

Guest Column: Brands must add to the user's experience of social zen: Pooja Gururaj, Digital Strategist

Digital strategist Pooja Gururaj doles out simple but effective tips to better a brand’s Insta game

exchange4media Staff Jun 9, 2017 8:33 AM

Marketing tools leverage Data Science for maximum impact

The Data Science Congress 2017 threw light on upcoming digital marketing trends in the media and entertainment industry.

exchange4media Staff Jun 9, 2017 8:15 AM

The more digital experiences you build, the more success you will see: Delna Avari

Avari says the pressure on budgets will drive a focus on marketing automation, conversion rate optimisation and better use of retargeting and programmatic

Dolly Mahayan Jun 9, 2017 8:13 AM

Radio Indigo enters Limca Book of Records with hour-long live performance

Bangalore’s first international music station had its RJs form their very own band and bring alive music from the ‘60s for a live audience

Akshata R Murthy Jun 9, 2017 8:07 AM

Full digitisation of India still a few years away: PwC report

The report states this considering the factors for India’s slow adoption rates for online mediums

exchange4media Staff Jun 9, 2017 7:49 AM

Debunking the myth of digital being a cheap medium for video content

With rising content costs going up to a crore for an eight-episode series, digital is no longer considered a cheap medium for content and OTT platforms

Madhuwanti Saha Jun 9, 2017 7:39 AM