Dolly Mahayan

Correspondent, Delhi dolly.mahayan@exchange4media.com mahayanDolly

Brand experts explain whether the use of multiple celebrity ambassadors by brands such as OPPO is actually beneficial

Dolly Mahayan Sep 23, 2019 9:00 AM

At the fifth edition of the event, the tech giant announced that Google Pay has reached 67 million monthly active users

Dolly Mahayan Sep 19, 2019 7:27 PM

Hero Electronix, part of Hero Group, has entered the consumer technology market with Qubo, a brand that will offer AI-connected smart devices

Dolly Mahayan Sep 18, 2019 8:16 AM

Experts say location-based marketing allows brands to curate personalised information, expand its reach, push ads via notifications in the digital medium and do much more

Dolly Mahayan Sep 16, 2019 8:38 AM

Batta joined Reliance Jio in 2014 and was amongst the key leaders who led Jio's launch in the Indian market

Dolly Mahayan Sep 16, 2019 8:36 AM

Paul, Country Lead - Monetisation Strategy and Programmatic at UCWeb, tells us about the platform’s shift from a browsing tool to a content platform, and more

Dolly Mahayan Sep 12, 2019 8:02 AM

Industry experts believe companies will spend on advertising to revive consumer sentiments and boost sales

Dolly Mahayan Sep 9, 2019 8:56 AM

As twitterati posted memes around fake Bisleri bottles, the brand re-launched its ‘Har paani ki bottle Bisleri nahi hoti’ campaign in a stronger way

Dolly Mahayan Sep 6, 2019 8:59 AM

Sudarsan Rao, Co-Founder & CEO, SOCXO, talks about how brand advocacy can help brands promote their products in an efficient way

Dolly Mahayan Sep 6, 2019 8:43 AM

Shroff joined Xiaomi India in July 2015 and was responsible for the brand’s advertising, ATL campaigns, creative marketing and overall brand positioning

Dolly Mahayan Sep 4, 2019 12:39 PM

Most industry heads say they are sure about the sales picking up during the festive season

Dolly Mahayan Sep 4, 2019 8:39 AM

Industry experts say with people preferring to watch content on their phones in a vertical position, marketers have moved onto vertical videos, especially to leverage social media platforms

Dolly Mahayan Sep 3, 2019 8:27 AM

According to Nambiar, CEO, Pepe Jeans, the brand spends around 12% of its revenue on marketing in OOH, BTL and digital

Dolly Mahayan Aug 29, 2019 8:36 AM

Most automobile companies believe that these measures would help them perform better and will boost the morale of dealers and consumers

Dolly Mahayan Aug 27, 2019 8:44 AM

Arora, CMO, OLX India, talks about the aim to take the monthly active users count to 10 crore, tapping the offline medium and more

Dolly Mahayan Aug 22, 2019 8:41 AM

Moksh Chopra, Chief Marketing Officer, KFC India, tells us about taking the offbeat marketing route and more

Dolly Mahayan Aug 22, 2019 8:17 AM

Experts talk about whether the brand, with their new product Wildfire X, will be able to attract customers after exiting the smartphone market a year ago

Dolly Mahayan Aug 20, 2019 8:53 AM

Bagchi will be serving a two-month notice period

Dolly Mahayan Aug 14, 2019 12:01 PM

The most popular sports in India after cricket, PKL this year has witnessed a high level of attention from brands despite there being big broadcast events such as IPL, Cricket World Cup and elections

Dolly Mahayan Aug 13, 2019 8:55 AM

Industry experts feel Flipkart is trying to get users to spend more time on its app. And one way of doing this is by adding original content on the app

Dolly Mahayan Aug 12, 2019 8:11 AM

Chhabra, Managing Director, Tupperware India, says the company aims to have 25% market share in the next 5 years, and double the business in the next 3 to 4 years

Dolly Mahayan Aug 9, 2019 8:34 AM

Mohit Narula, Managing Director, Ariston Thermo India, says the online medium has the potential to grow and for the new products digital will be the key platform to engage with target audience

Dolly Mahayan Aug 8, 2019 8:31 AM

In the past too, some celebrities have been caught endorsing a phone brand while using another. This often puts the brand in a tricky situation.

Dolly Mahayan Aug 5, 2019 7:30 AM

The Marketing Head says the brand plans to make India Taco Bell’s largest market outside the US

Dolly Mahayan Aug 1, 2019 8:26 AM

The newly appointed Chairman of Dabur India talks about the strategies the brand has adopted to bounce back in the market

Dolly Mahayan Jul 31, 2019 8:13 AM

Munshi, CEO India and APAC, Denave, on how adopting new-age technologies can help retailers script success stories

Dolly Mahayan Jul 30, 2019 8:07 AM

Dimon Hu, CMO (Huawei Brand), Consumer Business Group, Huawei India, dismisses any conflict of interest being speculated between the two brands, as both cater to different segments

Dolly Mahayan Jul 29, 2019 11:24 AM

We spoke to experts on how the government is cracking the whip on social media apps like TikTok, Helo, and what they can do to comply with cyber security norms

Dolly Mahayan Jul 24, 2019 8:41 AM

Experts say the actor’s young vibe and boy-next-door image instantly connect with millennials, making him the perfect choice for brand endorsements

Dolly Mahayan Jul 22, 2019 8:46 AM

Martin Schwenk, MD & CEO, Mercedes-Benz India, talks about the current scenario in the auto sector, performance of the luxury car market and their plans to focus on Tier markets

Dolly Mahayan Jul 17, 2019 8:46 AM

Campaigns by Uber, Dream11, Coca-Cola and BYJU’S were among those that stood out during the cricketing extravaganza  

Dolly Mahayan Jul 16, 2019 8:32 AM

Experts believe that this time the Saif Ali Khan-Nawazuddin Siddiqui starrer, will have better engagement and reach, as it has created an impact among audiences

Dolly Mahayan Jul 15, 2019 8:30 AM

As the official digital streaming partner of the World Cup, Hotstar's immense reach and scale have made it a top choice for advertisers across the country

Dolly Mahayan Jul 11, 2019 9:01 AM

Experts say while Dhoni will continue to remain brands’ favourite, marketers will also look at Ravindra Jadeja for his ‘never say die attitude'

Anjali Thakur & Dolly Mahayan Jul 11, 2019 8:37 AM

The Chinese Smartphone manufacturers' new India CEO on being committed to the Indian market with new products in the pipeline

Dolly Mahayan Jul 9, 2019 8:49 AM

N Chandramouli, Tutu Dhawan and Harish Bijoor on the impact of declining sales in the auto industry and its effect on ad spends

Dolly Mahayan Jul 4, 2019 8:34 AM

Anshuman Chakravarty, Chief Marketing Officer, Orient Electric tells us how the brand is leveraging digital platforms to engage with younger consumers

Dolly Mahayan Jul 3, 2019 8:39 AM

We spoke to experts on the emergence of influencers in the endorsement world and how celebrities now being part of an ad's script adds to credibility

Dolly Mahayan Jul 2, 2019 8:49 AM

Signify India CMO, on how the brand will benefit from the partnership with Star Sports as the title sponsor of the Cricket Live Show and more

Dolly Mahayan Jun 27, 2019 8:04 AM

With his brand value skyrocketing in the last three years, actor Ranveer Singh is on a roll when it comes to brand endorsements

Dolly Mahayan Jun 25, 2019 8:10 AM

Modi, Founder & CEO of Colorbar, says the company’s turnover was Rs 425 crore last year and they are expecting 40% growth this year

Dolly Mahayan Jun 10, 2019 8:28 AM

While lot of brands have changed their identity to stay relevant, brands such as Amul, Britannia, KFC, Nike and KitKat have refrained themselves from any alteration; be it logo, philosophy or tagline

Dolly Mahayan Jun 7, 2019 8:46 AM

Widell, VP & Head of South Asia & MD of India business of Oriflame, says direct selling model has been growing and e-commerce is not hampering it in any way

Dolly Mahayan Jun 6, 2019 8:06 AM

Harkirat Singh, Managing Director, Woodland, says the brand is focussed on keeping its brand message aligned with the product line that caters to the outdoor enthusiast

Dolly Mahayan Jun 4, 2019 9:09 AM

As Veeba Foods enters the child nutrition segment with V- Nourish, Viraj Bahl, Founder & MD says the product will disrupt the Health Food Drink category with a unique product experience

Dolly Mahayan Jun 3, 2019 9:06 AM

Frump, MD, Volvo Cars India, tells us why the brand doesn’t spend much on marketing, the importance of India as a market, their future strategy and more

Dolly Mahayan May 29, 2019 8:42 AM

The smartphone brand has cleverly designed its marketing strategy and restrained from spending big on advertising, thus passing on the cost benefits to customers, say experts

Dolly Mahayan May 23, 2019 9:30 AM

From Samsonite to Zomato and MTV, several brands were seen launching campaigns asking citizens to exercise their right to vote

Dolly Mahayan & Anjali Thakur May 22, 2019 8:55 AM

Industry experts weigh in on the recently released unboxing video of the OnePlus 7 Pro, featuring "Bunty" of Sacred Games

Dolly Mahayan May 20, 2019 8:50 AM

Nathasha Kumar, Founder of Vajor, talks about the marketing mix and why omni-channel business has become crucial for the retail industry

Dolly Mahayan May 17, 2019 9:27 AM

As Games of Thrones is set to conclude on May 19th, the series has seen numerous brand associations and is on the verge of becoming a marketing case study

Dolly Mahayan May 15, 2019 8:36 AM

For the 2019 General Election, parties have come up with more ad jingles than ever before and we take a look at how they have been using radio to effectively reach out to voters

Dolly Mahayan May 14, 2019 8:24 AM

ChillOut: For Srivastava, VP- Marketing, Shalimar Paints, the ideal me-time combination is reading, painting, music and tea

Dolly Mahayan May 11, 2019 9:10 AM

With the ‘Britannia Khao World Cup Jao’ campaign, Britannia is betting hard on reinvigorating nostalgic feelings in consumer's mind

Dolly Mahayan May 10, 2019 8:36 AM

Kedar Apte, Vice President, Marketing, Castrol India Limited, spoke about the brand's communication strategy and says they are focused on purpose-driven marketing

Dolly Mahayan May 9, 2019 8:41 AM

Announcing Amul as the principal sponsor for Afghanistan cricket team at the upcoming ICC Cricket World Cup 2019, Sodhi, shared insights on the partnership and more

Dolly Mahayan May 8, 2019 8:30 AM

Experts suggest the precautions that brands should take while associating with a gaming platform

Dolly Mahayan May 3, 2019 8:57 AM

The ads have been picked up on the basis of their YouTube viewership

Dolly Mahayan May 2, 2019 8:33 AM

While Audi has been part of on-screen branding in the movie, brands like Oppo, Myntra, Pantaloons, Max Fashion and Adidas have launched Avengers-inspired products

Dolly Mahayan Apr 29, 2019 9:25 AM

Puneet Anand, Senior General Manager & Group Head (Marketing), Hyundai Motor tells us more about the new product VENUE, marketing plans and the kind of innovation the company has used

Dolly Mahayan Apr 25, 2019 9:01 AM

The actor who celebrates his 32nd birthday endorses brands like Lux Cozi, Maaza, Ponds, Coca-Cola and Navratna Cool

Dolly Mahayan Apr 24, 2019 11:38 AM

Anirudh Pandharkar, CMO, VIP Industries speaks about the brand's re-launch and the ‘Hello Holidays’ campaign which seeks to align the brand’s core values with the modern Indian family

Dolly Mahayan Apr 23, 2019 8:53 AM

Brands too are doing their bit, encouraging citizens to cast their votes through innovative campaigns and creatives

Dolly Mahayan & Neethu Mohan Apr 18, 2019 8:54 AM

In a chat with exchange4media, Sameer, CEO, RP-SG FMCG, Too Yumm! talks about the brand’s integrated strategy for IPL and how it has disrupted the snacks category

Dolly Mahayan Apr 16, 2019 8:30 AM

Ahuja, Head - Marketing of TCNS Clothing that has brands such as W, Aurelia & Wishful, believes e-commerce will continue to capture incremental demand away from unorganised retail

Dolly Mahayan Apr 15, 2019 8:49 AM

Gupta, Chief Managing Director, APL Apollo says the massive outreach of IPL is one of the major factors they chose the league for brand activation

Dolly Mahayan Apr 11, 2019 8:39 AM

Jaskaran Kapany, Vice President, Paytm tells us more about the reasons behind associating with cricket and how they are planning to leverage the current IPL season

Dolly Mahayan Apr 9, 2019 8:45 AM

exchange4media spoke to few official sponsors of VIVO IPL 2019 to know why the league is most appealing to advertisers and things to consider before entering into a partnership

Dolly Mahayan Apr 8, 2019 9:02 AM

From Whirlpool to Bagpiper and Hajmola, the actor has been the face of many big brands

Dolly Mahayan Apr 2, 2019 8:35 AM

We look at how brands like Vivo, Star Sports, Hotstar & PhonePe are making the most of their presence in this season of the Indian Premier League

Dolly Mahayan Apr 1, 2019 8:26 AM

Kumar, Fabindia’s Chief Brand & Marketing Officer, talks about the brand forming an association with Star Sports as the official styling partner

Dolly Mahayan Mar 28, 2019 8:25 AM

In the survey conducted for the report, 53% respondents believe that mobile ads are more effective in reaching the right target audience

Dolly Mahayan Mar 27, 2019 8:34 AM

Nirvana Digital CEO Pinakin Thakkar and Co-founder Manu Kaushish talk about their plans to launch Original productions and an OTT app

Dolly Mahayan Mar 27, 2019 8:04 AM

Mudaliar, CMO, Dream11 says sporting leagues have realised the importance of how fantasy sports in particular increase fan engagement & drive higher stickiness

Dolly Mahayan Mar 22, 2019 9:26 AM

Lyngdoh, Co-Founder, Tripoto says their plan is to expand their supplier base, and deepen partnerships with brands to strengthen Tripoto travel community

Dolly Mahayan Mar 20, 2019 8:41 AM

ChillOut: On a typical weekend, one can see Jankulovski, Head of Operations, Maserati India, reading a nice book or meeting friends over lunch or dinner

Dolly Mahayan Mar 16, 2019 8:40 AM

As the actor celebrates his 54th birthday today, we look at some of his iconic brand associations and experts’ take on his choices

Dolly Mahayan Mar 14, 2019 9:19 AM

Though an important tool to reach out to the people, social media platforms have been grappling with a host of issues such as fake news, propaganda and data leaks

Dolly Mahayan Mar 14, 2019 8:51 AM

While some criticized the brand for hurting their religious sentiments, many came out in Surf Excel’s support too

Dolly Mahayan Mar 12, 2019 9:02 AM

Industry experts on the growth and relevance of OOH this election despite the growing popularity of digital and social media

Anjali Thakur & Dolly Mahayan Mar 12, 2019 8:43 AM

The advantages of transit advertising is that it can’t be turned off like a television, delivers a varied audience, offers flexibility of ad size and location, and has longer shelf life

Dolly Mahayan Mar 1, 2019 9:09 AM

Gaur, Chief Brand and Customer Officer, Pizza Hut India Subcontinent, talks about the insights behind the campaign and the reason for choosing the digital medium

Dolly Mahayan Feb 27, 2019 8:44 AM

Produced by Karan Johar’s Dharma Productions, 'Kesari’ depicts the real story of the battle of Saragarhi where 21 Sikh soldiers fought against 10,000 invaders

Dolly Mahayan Feb 23, 2019 10:28 AM

The automobile industry on an average is growing in single digits but the pre-owned car market is growing at more than 15% per annum

Dolly Mahayan Feb 19, 2019 9:04 AM

Sumit Mathur, Chief Marketing Officer, Kellogg’s India talks about how this new offering is part of a larger strategy of building a robust, sharp and more relevant portfolio for the Indian consumer

Dolly Mahayan Feb 19, 2019 8:20 AM

Madani was with Twitter for more than five years; he has also been with Neo Sports, Nimbus Communication Limited, and Leo Burnett India

Dolly Mahayan Feb 12, 2019 11:46 AM

From Zomato to Netflix, Mumbai Police, Durex to Barbeque Nation, a number of brands have been using ‘Gully Boy’ memes to grab eyeballs

Dolly Mahayan Feb 12, 2019 9:10 AM

ChillOut: Mishra, MD, Interbrand India shares his weekend’s routine, love for poetry and wish list for this year

Dolly Mahayan Feb 9, 2019 9:48 AM

The car has been Indian households' favourite for generations since the brand began operations in India in 1997 

Dolly Mahayan Feb 7, 2019 8:29 AM

Zivame plans to strengthen focus on content and video creation to help simplify the lingerie buying journey

Dolly Mahayan Feb 6, 2019 8:12 AM

Issuing an apology before deleting the erroneous social media post can restrict the damage to the image of the brand and the influencer, say experts

Dolly Mahayan Feb 5, 2019 8:02 AM

Kurian, Senior Vice-President, Sales & Marketing, joined Yamaha in 2002

Dolly Mahayan Jan 31, 2019 11:57 AM

With 2019 general elections nearing, Budget 2019 will be the last tool for BJP Government to meet the expectations of common man and the corporate sector

Dolly Mahayan Jan 30, 2019 9:08 AM

Bhandula, Executive Chairman, JCDecaux India believes that OOH industry in India still has a long way to go to match the standards of matured markets such as the US and China

Dolly Mahayan Jan 25, 2019 8:13 AM

The Japanese automaker has launched KICKS, a compact SUV, in India after a gap of six years

Dolly Mahayan Jan 24, 2019 8:51 AM

Apple’s Siri, Google’s Assistant, Microsoft’s Cortana and Amazon’s Alexa are some of the major voice recognition tools reshaping the dynamics of the market

Dolly Mahayan Jan 24, 2019 8:08 AM

Actor Sidharth Malhotra celebrates his 34th birthday today, we take a look at his journey in the advertising world

Dolly Mahayan Jan 16, 2019 3:57 PM

Brand experts share their views on the new policy and if this will mark a new beginning for the retailers as they contribute to be a major vote bank for any political party

Dolly Mahayan Jan 14, 2019 9:17 AM

ChillOut: Bharadwaj, Vice President, APAC, Essence tells us how on weekends she mostly prefers to be at home with no flights or travel being involved

Dolly Mahayan Jan 12, 2019 9:52 AM

The CEO of Realme says they aim to establish 20,000 outlets across the country by 2019-end

Dolly Mahayan Jan 11, 2019 8:09 AM

Kamal Khushlani, Founder & Managing Director, Mufti spoke about the brand’s journey, expansion into the footwear sector, e-tail market and more

Dolly Mahayan Jan 9, 2019 8:45 AM

The Delhi Metro network allows advertisers to get direct access to consumers given the eye level panels placed, higher dwell time & easy readability in a captive atmosphere

Dolly Mahayan Jan 8, 2019 8:55 AM

Chillout: Co-founder & CEO of Dineout is a travel junkie and visited six countries last year

Dolly Mahayan Jan 5, 2019 9:22 AM

Brands like Jawa Motorcyles and Santro too grabbed eyeballs with key re-launches

Dolly Mahayan Jan 2, 2019 8:58 AM

With the general elections a few months away, parties have been using platforms like Facebook and WhatsApp to woo voters, especially the youth

Dolly Mahayan Dec 31, 2018 8:44 AM

Chillout: The Director-Digital Marketing at Peugeot Motors Pvt Ltd loves watching National Geographic Channel, running on the beach and eating chocolate ice-creams

Dolly Mahayan Dec 22, 2018 8:58 AM

Today, consumers want a variety of easy-to-carry, price-effective snacks that do not compromise on taste and nutrition

Dolly Mahayan Dec 18, 2018 8:53 AM

Raj Mishra, Business Head of TikTok India, says users' privacy and protection are of utmost importance to the brand

Dolly Mahayan Dec 6, 2018 8:25 AM

CMO, Kotak Mahindra said, brand ambassador responsibility is to espouse the brand’s values, bring them alive and guarantee attention of the prospective consumers

Dolly Mahayan Dec 4, 2018 9:18 AM

ChillOut: Mansoor Ali on his love for travel, meeting locals and making the meanest mutton curry

Dolly Mahayan Dec 1, 2018 9:24 AM

Infinix has exclusively partnered with Flipkart to launch its new stylus smartphone in India

Dolly Mahayan Nov 29, 2018 8:16 AM

With the advancement in technology OOH is getting its due share of importance. Experts inform how Hologram will redefine marketing perspectives, and discuss its challenges

Dolly Mahayan Nov 28, 2018 9:01 AM

Javier Sotomayor says they plans to take their total count of screens in the country to 600 by 2022

Dolly Mahayan Nov 22, 2018 8:44 AM

The brand received 5000 entries, out of which eight top designs were selected and replicated into life sized working models

Dolly Mahayan Nov 15, 2018 8:23 AM

As Ranveer Singh and Deepika Padukone get ready to tie the knot on November 15, would we get to see them coming together for brand endorsements?

Dolly Mahayan Nov 14, 2018 8:59 AM

Last year, the retail sector had recorded single-digit growth owing to the aftereffects of demonetization and implementation of GST.

Dolly Mahayan Nov 6, 2018 8:41 AM

Increased purchase across India, attractive offers, significant promotional activities by brands and rise in ad spends all point to a festive season full of hope and cheer

Dolly Mahayan Nov 5, 2018 8:33 AM

ChillOut: When at home, Shuchi Chawla also loves cooking healthy meals and catching up on her favourite sitcoms

Dolly Mahayan Nov 3, 2018 9:15 AM

On Shah Rukh Khan’s 53 birthday, we take a look at his brand association journey over the years

Dolly Mahayan Nov 2, 2018 9:05 AM

Ethnic brand Rangriti, which has been launched under the banner of BIBA Apparels, recently roped in Parineeti Chopra as its brand ambassador

Dolly Mahayan Oct 31, 2018 8:43 AM

Entry-level motorcycles are key to Hero MotoCorp business — its market share in the segment increased to 60% in rural areas

Dolly Mahayan Oct 31, 2018 8:23 AM

Carmakers are leaving no stone unturned to make the most of the festive spirit and catch the customer’s attention with all kinds of discounts and schemes

Dolly Mahayan Oct 24, 2018 8:22 AM

Amarjeet Singh Hudda on what ails the OOH industry in India and the medium adopting digital slowly but surely

Dolly Mahayan Oct 16, 2018 7:47 AM

According to industry experts, OOH industry is once again expecting a huge surge in traffic thereby compensating for the losses incurred last year due to policy changes

Dolly Mahayan Oct 15, 2018 9:05 AM

Chief Marketing Officer, Apollo Munich says the digital space is overwhelmed with content that is almost begging for views and engagement

Dolly Mahayan Oct 15, 2018 8:54 AM

Srivatsa, Head- Marketing, Passenger Business Unit, Tata Motors, says that smaller towns are very important to their business strategy

Dolly Mahayan Oct 12, 2018 8:54 AM

Swati Jain, Marketing Director, Avon India says that the brand has no plans to do business through e-commerce

Dolly Mahayan Oct 10, 2018 8:43 AM

At a time when we see long list of brand association in movies, Sui Dhaaga on the contrary has associated with handful number of brands in the movie

Dolly Mahayan Oct 6, 2018 9:50 AM

The Business Head of Script says the brand is eyeing sales of Rs 320 crore from its mid premium home furniture in the next three years.

Dolly Mahayan Oct 3, 2018 8:52 AM

In his free time, Sushil Matey, Director-Marketing, Livpure, loves catching up with friends

Dolly Mahayan Sep 29, 2018 10:00 AM

Executive Director - Retail, Liberty shoes, believes celebrity endorsements are helpful but not so much in the scheme of their current strategy

Dolly Mahayan Sep 24, 2018 8:59 AM

From Head & Shoulders, Colgate and Vivel Soaps to Prega News and Airtel, Kareena has been the face of several brands

Dolly Mahayan Sep 21, 2018 8:54 AM

While influencer marketing has been present for a few years now, the world is increasingly waking up to its potency, with social media as the driving force

Dolly Mahayan Sep 20, 2018 8:59 AM

He believes that a brand should always avoid a situation where the marketing strategy needs to be completely changed

Dolly Mahayan Sep 18, 2018 8:56 AM

Rodrigo had been the MD for Danone India since 2016. He has now been given the post of General Manager, Australia and New Zealand

Dolly Mahayan Sep 17, 2018 2:54 PM

Arora on the OOH medium, measures companies should take to promote programmatic digital OOH across markets and growth of DOOH in the near future

Dolly Mahayan Sep 7, 2018 8:56 AM

Noomi Mehta on the various aspects of OOH advertising and why it is crucial for brands

Dolly Mahayan Sep 6, 2018 8:56 AM

Parveez Nasyam, CEO & Managing Director - Xenium Digital Pvt. Ltd. speaks about current trends in the digital world and whether Adblocking software is a sign of worry for brands

Dolly Mahayan Sep 5, 2018 7:35 PM

Sona Mazumdar has been given a new position at KidZania. Earlier, she was associated as the Director of Strategic Partnerships.

Dolly Mahayan Aug 29, 2018 5:16 PM

According to Alok Gupta, Delhi has become too expensive a market for clients to execute outdoor campaigns

Dolly Mahayan Aug 27, 2018 8:57 AM

The trailer of the movie was launched last week, and the three-minute video has already garnered more than 23 million views

Dolly Mahayan Aug 24, 2018 8:52 AM

The Senior President & Head-Retail Marketing & Brand Management shares the insights on their latest campaign, their digital strategy and more.

Dolly Mahayan Aug 22, 2018 8:56 AM

Darshan Bhatt of GoQuest Digital Studios talks about how branded content is the new future of marketing

Dolly Mahayan Aug 20, 2018 8:53 AM

Karan Kumar says Fabindia tries to engage with customers only intermittently

Dolly Mahayan Aug 16, 2018 8:55 AM

Experts from the advertising industry revealed their mantra for publishers at a recent event held in Delhi

Dolly Mahayan Aug 14, 2018 8:51 AM

Jet Airways is going through a rough patch. We spoke to experts to find out how the brand's image has taken a hit and what can be done to salvage the situation

Dolly Mahayan Aug 8, 2018 8:53 AM

Senior Director-Marketing at Flipkart says that personalisation in marketing will be a huge game-changer in the future

Dolly Mahayan Aug 6, 2018 8:50 AM

The Head of Marketing at Renault India confesses to being a child at heart and says he finds solace spending time with his 10-year-old son

Dolly Mahayan Aug 4, 2018 8:54 AM

Manoj Adlakha of American Express talks about the new campaign that targets those whose work and personal lives are intertwined

Dolly Mahayan Aug 2, 2018 8:59 AM

KFC recently opened its 350th store in Kolkata and foresees tier 2 and 3 cities as the new emerging markets

Dolly Mahayan Jul 31, 2018 8:58 AM