Vizeum wins media mandate for A&M Noodles
Vizeum to focus on launching the client’s Noodles brand directed towards youth and kids
Date-wise News
Envigo wins digital mandate of Sightsavers India and GoFro.com
Envigo to craft innovative campaigns through integration of SEO, design and development, content creation and social media
Honda launches campaign for CB Shine SP
The ‘Effortless Style. It’s Special!’ campaign’s central theme is how the technologically advanced CB Shine SP lets the rider effortlessly boast his personal style
Godrej protekt creates a memorable rhyme for hand-sanitizer
The film, conceptualised by Creativeland Asia, highlights children’s love for exploring
Bollywood stars join Super Boxing League
Super Boxing League gets Bollywood stars Sushant Singh Rajput, Sunny Leone, Randeep Hooda, Riteish Deshmukh, Suniel Shetty, Kanika Kapoor, Rana Daggubati and Sohail Khan as team co-owners
CEAT comes on board as title sponsor for Ultimate Table Tennis
The corporate giant further stated that apart from the title sponsorship, they would continue to help the players in different ways, just like they do with other Indian sports
COLORS INFINITY refreshes its programming line-up this July
Brings an assortment of crime, drama and superhero shows, including Chicago PD and Powers
Free TV viewership to touch 46 million households by 2020: EY report
The report also notes the implications of growth in free television for broadcasters and distribution companies in the near future
Is content really king on YouTube?: Content creators have their say
Is content really king on YouTube even after bizarre videos take centre-stage on the platform?
Guest Column: An A-Z of best licensing practices for brand owners: Rohit Sobti, Brand Monk Licensing
Rohit Sobti, CEO & Co-Founder of Brand Monk Licensing, shares thoughts on the licensing trend in India
ABC asks member publications to submit audited circulation figures by August 16
If a publication fails to furnish the audited circulation details for even a single audit period of six months, it cannot be considered for certification during the subsequent assessment
No salary change at HT Media in FY18 due to shortfall in revenues during previous fiscal
The management has, however, decided to provide a special fixed monthly payment to individuals whose salaries are relatively less.
Companies need to become a content creation engine: Jeffrey Dachis
Jeffrey Dachis, CEO and Founder, One Drop (and Co-Founder of Razorfish), shares his thoughts on the importance of earned media as opposed to paid media
Personalised ad generates 3x the engagement of a non-personalised ad: Naren Nachiappan, Jivox
Naren Nachiappan, MD India of Jivox, elaborates on the Jivox model, significance of personalised ads, path-breaking trends, ad blocking and more
Ad from across the border starring Fawad Khan has Indians in a tizzy
Fawad Khan’s appearance in Pakistani property portal Zameen.com’s TVC is just what his Indian fans needed