exchange4media’s Media ACE Awards recognize Indian media agencies for their work and contribution to the industry
Shashi Sinha, CEO of IPG Mediabrands, was named Network Head of the Year while Nandini Dias, CEO of Lodestar UM, won Agency CEO of the Year award at exchange4media’s Media ACE Awards 2017.
The Chairman and Managing Director of Madison World was recognised with the Hallmark Award for his contributions to the media and advertising domains
The partnership aims to create a new ecosystem through experiential entertainment
First kids’ franchise to use toys and gameplay as an integral part of the animated content
Sodhani has a wide range of experience spanning two decades in media strategy, sales and marketing in India and the US
The launch is slated to take place in Bengaluru on Mahatma Gandhi’s birth anniversary, October 2
The mandate was won following a multi-agency pitch
Bahl will be based out of Mumbai and will report to the Executive Board of ITW Playworx w.e.f. 21st September 2017
Amar will focus on building the digital assets for iTV Network and launch multiple new projects
Priti Murthy is currently with the GroupM media agency Maxus, as Chief Strategy Officer.
The CMO of Fiji Airways shared insights on his marketing experiences in India as it recently signed a code-sharing agreement with Jet Airways Byline – Ronald Menezes
Cook spoke to exchange4media about brand relevance and changing media landscape
The DTH service provider has introduced new set top boxes that are HD enabled
According to Quikr, the festive season is a time when users buy pre-owned products, with no apprehension about the products being second-hand
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
Going omnichannel and providing impactful branding solutions is what makes Media Moments stand apart from the clutter
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
Kids channels of Viacom18, Disney India, Turner International and SPN expect ad sales to pick up in the festive period through their tentpole marketing, fresh content and brand integrations
The surge in IPL’s overall revenue is expected to impact individual team revenues too, which can go as high as 30%, according to experts