Venkata Susmita Biswas
Chief Reporter, Mumbai
susmita.biswas@exchange4media.com
https://twitter.com/susmitavb
Chief Reporter, Mumbai
susmita.biswas@exchange4media.com
https://twitter.com/susmitavb
Susmita reports on marketing and digital media at exchange4media. She writes on all the new and exciting developments the world of marketing, advertising, and digital media.
Turns out both ecommerce giants are harping on the word 'budget' to expand their reach and bring the next wave of consumers online. But will it work?
Madhuwanti Saha & Venkata Susmita Biswas Oct 12, 2018 9:06 AM
Brand experts feel it is a win-win situation for both Vodafone and Idea as one of the most-anticipated telecom mergers of the year took shape on Friday
Venkata Susmita Biswas & Madhuwanti Saha Jun 4, 2018 9:00 AM
Within the ambit of the Bill, a manufacturer can be fined Rs. 10 for the first offence of mis-claims and misleading advertising and in case of a subsequent offence, the fine may extend to Rs. 50 lakh. The manufacturer can also be punished with imprisonment of up to two years which may extend to five years for every subsequent offence