Venkata Susmita Biswas

Chief Reporter, Mumbai susmita.biswas@exchange4media.com https://twitter.com/susmitavb

Vishal Ramchandani, Head of Marketing for Excel Entertainment, tells exchange4media all about the considerations of the production house for marketing 'Gully Boy'.

Venkata Susmita Biswas Mar 12, 2019 9:05 AM

Rambhia, National Director - Sports, Wavemaker India, has been associated with IPL since its inception in 2008. He talks to exchange4media about all things sports and IPL

Venkata Susmita Biswas Mar 11, 2019 8:22 AM

Kataria, CEO – India & SAARC, Godrej Consumer Products Limited, and Chairman, The Indian Society of Advertisers talks about the challenges and opportunities of the connected world

Venkata Susmita Biswas Mar 11, 2019 8:05 AM

The acute lack of ATMs in semi-urban and rural India has led to the RBI incentivising White Label ATMs by allowing them to earn revenue from advertising. Here is how they are doing it

Venkata Susmita Biswas Mar 6, 2019 9:40 AM

The IPL, which is in its 12th year this year, is expected to deliver greater numbers in 2019 on the back of stronger infrastructure, affordable data costs, and an engaging experience on Hotstar.

Venkata Susmita Biswas Mar 4, 2019 8:51 AM

Brocklehurst, Google APAC's programmatic and platforms marketing lead, talks about the trends and growth drivers of programmatic advertising in India

Venkata Susmita Biswas Feb 26, 2019 8:17 AM

Sumeet Narang, Head of Urbanite Business Unit talks to exchange4media about Bajaj Auto's journey from Hamara Bajaj to the World's Favourite Indian

Venkata Susmita Biswas Feb 25, 2019 8:26 AM

Siddharth Sai G on February 14 tweeted to Parle Products requesting the FMCG major to bring back his favourite cola-flavoured candy

Venkata Susmita Biswas Feb 20, 2019 8:37 AM

Sandeep Juneja, Vice President - Commercial, DHL Express India, talks to exchange4media about the challenges of advertising a logistics brand to consumers

Venkata Susmita Biswas Feb 19, 2019 7:55 AM

Gopa Kumar, EVP, Isobar India, speaks about the current status of the digital media industry in India, Isobar’s focus areas for 2019, and more

Venkata Susmita Biswas Feb 13, 2019 7:55 AM

Shalini Girish, Director of Marketing, Google India, tells us more about how Google tools such as Google My Business are empowering SMBs in India

Venkata Susmita Biswas Feb 12, 2019 9:13 AM

For Rs 50 crore, Star India will give the advertiser the option of choosing between mid-roll and/or pre-roll ads, social media branded cards, or the gaming feature of Watch n’Play

Venkata Susmita Biswas Feb 6, 2019 8:21 AM

Jaipur Rugs, a 40-year-old social enterprise uses Google My Business, Google Ads, social media tools, and an e-commerce portal to drive sales

Venkata Susmita Biswas Feb 4, 2019 8:12 AM

Dentsu Webchutney, one of India's leading digital agencies, was founded in 1999 by Sidharth Rao and Sudesh Samaria. The agency will turn 20 this year.

Venkata Susmita Biswas Jan 29, 2019 8:26 AM

iDream Education, a social ed-tech start-up, has been using Google Ads to reach schools and foundations that may be interested in using the company's tools and tech solutions for education

Venkata Susmita Biswas Jan 28, 2019 8:16 AM

Cricket enthusiasts will now have the option of posting comments, interacting with experts who will also comment on Hotstar, take part in polls, and invite friends to join the fun

Venkata Susmita Biswas Jan 21, 2019 8:39 AM

Suhel Parvez set up a Google Business webpage four years ago and now has completely done away with middlemen in his business and directly deals with customers.

Venkata Susmita Biswas Jan 18, 2019 8:26 AM

The Japanese fashion retailer has chosen Shantanu, ex-Senior Brand Manager at Procter & Gamble, Greater China, to head its India marketing operations

Venkata Susmita Biswas Jan 17, 2019 8:13 AM

Joshi, CEO and CCO McCann Worldgroup India and Chairman, McCann Worldgroup Asia Pacific, spoke to exchange4media on the agency model, lack of diversity on international award juries and more.

Venkata Susmita Biswas Jan 14, 2019 8:24 AM

Co-Founder of Tsar Watches tells exchange4media how he implemented digital tools & techniques that he learnt on Google Primer app

Venkata Susmita Biswas Jan 11, 2019 8:24 AM

Flashed yesterday: Banerjee ex-EVP Marketing for Vodafone takes on the role of Director- Global Sales Organisation (GSO) at Facebook India.

Venkata Susmita Biswas Jan 10, 2019 11:17 AM

Dingra's WATConsult celebrates its 12th anniversary today

Venkata Susmita Biswas Jan 10, 2019 8:13 AM

Robertson will work on Landor’s clients in India and Sri Lanka

Venkata Susmita Biswas Jan 9, 2019 9:46 AM

In his new role, Deshpande will create and monetise sustainable and scalable IPs for the ever growing digital/OTT space for domestic and international markets.

Venkata Susmita Biswas Jan 7, 2019 8:55 AM

The print campaign that began on January 5 comes as a response to the Supreme Court’s decision to revive the class-action suit against the company

Venkata Susmita Biswas Jan 5, 2019 9:33 AM

Matrika Gupta, of the famous Ram Asrey sweet shop in Lucknow, takes us through the success story of the small town sweet shop that embraced digital advertising three years ago

Venkata Susmita Biswas Jan 4, 2019 8:19 AM

Take a look at what industry experts think will define digital advertising in 2019

Venkata Susmita Biswas Jan 3, 2019 8:33 AM

The Indian advertising industry will grow at a healthy CAGR of 14-15% during 2019. Advertising revenues will be around Rs 70,000 - Rs80,000 cr this year.

Venkata Susmita Biswas Jan 2, 2019 8:59 AM

Experts choose some of the outstanding technology and digital-driven campaigns of the year gone by

Venkata Susmita Biswas Jan 2, 2019 8:00 AM

December 31 will be his last working day at Mindshare India. Deshpande joined Mindshare in 2010 as Senior Director-Content at Mindshare Fulcrum.

Venkata Susmita Biswas Dec 29, 2018 10:37 AM

Publicis Groupe's Holiday Greeting video shows the holding company's AI platform Marcel struggling to make friends in office

Venkata Susmita Biswas Dec 24, 2018 8:30 AM

Voice may not be a media product yet, but it has varied applications and offers brands a unique way to engage with consumers, say experts

Venkata Susmita Biswas Dec 19, 2018 8:28 AM

Shah Rukh Khan starrer Zero has become the first Bollywood film to utilise Amazon Alexa, develop a Snapchat filter, and even create a Whatsapp sticker pack.

Venkata Susmita Biswas Dec 19, 2018 8:18 AM

The gap between the two channels is now at 1.3mn subscribers & PewDiePie is expected to hold the title of the most-subscribed channel until 2023

Venkata Susmita Biswas Dec 17, 2018 8:44 AM

Sunchika Pandey Group Director, Citizen Initiatives & Government division, Gozoop, tells us how she built the social profile for the Mumbai Police Department step by step

Venkata Susmita Biswas Dec 12, 2018 8:04 AM

As of December 5, one million units of Carvaan has been sold since its launch. Carvaan contributes nearly half of Saregama’s music revenue.

Venkata Susmita Biswas Dec 6, 2018 8:50 AM

Stakeholders of the influencer economy agree that the attempts to clean up the ecosystem or ‘drain the swamp’ are welcome, but not enough.

Venkata Susmita Biswas Nov 26, 2018 8:23 AM

Ezetap co-founder and CEO, Abhijit Bose, has been appointed as the WhatsApp India head on Thursday

Venkata Susmita Biswas Nov 22, 2018 8:53 AM

Now completing a decade, GOZOOP has successfully acquired four agencies - Red Digital, iThink, 56 Blue Lights and HAT Media

Venkata Susmita Biswas Nov 21, 2018 8:18 AM

CEO and Founder, Virendra Gupta talks about competition, local language content, using AI and ML and taking on Google and Facebook

Venkata Susmita Biswas Nov 20, 2018 8:55 AM

Padamsee created some of India’s most iconic ads - Lalitaji for Surf, Cherry Charlie for Cherry Blossom Shoe Polish, the MRF Muscle Man, the Liril Girl, the Kamasutra couple, and Hamara Bajaj. 

Venkata Susmita Biswas Nov 19, 2018 8:22 AM

Rs 1.4 cr per day ad rate has not deterred brands from already pre-booking all of 2019 for the YouTube Masthead

Venkata Susmita Biswas Nov 16, 2018 8:02 AM

Burke was in India to launch the Outbrain Academy for Clients in India

Venkata Susmita Biswas Nov 13, 2018 8:30 AM

Chillout: The CEO and Co- Founder of White Rivers Media is a foodie and loves long walks, unplanned vacations and music

Venkata Susmita Biswas Oct 27, 2018 9:35 AM

Advertisers are spending on digital to run branding campaigns in addition to sales driven performance campaigns.

Venkata Susmita Biswas Oct 24, 2018 8:26 AM

WPP is taking the Personal Data Protection Bill very seriously and urging marketers and its partners to start preparing for the day the law is implemented

Venkata Susmita Biswas Oct 22, 2018 8:33 AM

Ahead of a speculated e-commerce launch, Google has been enumerating the various reasons people should look up products they want to buy on Google Search rather than across multiple e-commerce sites

Venkata Susmita Biswas Oct 19, 2018 8:39 AM

The Mumbai-based agency was founded in 2017 by Sreeraman Thiagarajan, Rushabh Vasa and Uppal Shah

Venkata Susmita Biswas Oct 18, 2018 8:21 AM

The ad film house launched by Harshik Suraiya, Chintan Pandav, and Vinit Bhatt completes one year

Venkata Susmita Biswas Oct 16, 2018 8:39 AM

Turns out both ecommerce giants are harping on the word 'budget' to expand their reach and bring the next wave of consumers online. But will it work?

Madhuwanti Saha & Venkata Susmita Biswas Oct 12, 2018 9:06 AM

Ad women's The Collective in the process of formulating action plan for independent body to address sexual harassment.

Venkata Susmita Biswas Oct 12, 2018 7:30 AM

Two Editors of The Pioneer and founder of ad agency Happy mcgarrybowen, have been named in the #MeToo movement. Women want to quit toxic work environments

Venkata Susmita Biswas Oct 11, 2018 8:09 AM

TOI Hyderabad Editor sent on Administrative Leave, Gautam Adhikari resigns as a senior fellow of a think tank, Ashish Bhasin writes to all DAN employees and more

Venkata Susmita Biswas Oct 10, 2018 7:55 AM

Some agencies and media organisations say they are looking into the allegations made against their employees.

Venkata Susmita Biswas Oct 9, 2018 1:09 AM

Aggarwal had joined Marico Limited in 2015 as CMO. Until a new CMO is appointed MD and CEO, Saugata Gupta, will oversee marketing initiatives of the company.

Venkata Susmita Biswas Oct 8, 2018 10:03 AM

Flipkart to deliver over 3 million personalised digital ads over the course of the three week campaign that began last week

Venkata Susmita Biswas Oct 8, 2018 9:08 AM

Fox Star Studios along with Merkle Sokrati built a Marketing Data Platform that can envisage varied audience personas and capture the many facets of the audience's purchase journey through a digital campaign

Venkata Susmita Biswas Oct 1, 2018 8:58 AM

In the US, advertisers are expected to spend $4.61 billion on Amazon in 2018, accounting for 4.1% of all digital ad spend. While in India, nearly 15% of digital ad monies can be attributed to the ad revenues of OTT platforms.

Venkata Susmita Biswas Sep 24, 2018 9:00 AM

Namrata Keswani, George Kovoor and Burzin Mehta, the dynamic trio that leads the digital arm of Ogilvy India, talk about how a mainline agency like Ogilvy is making digital a part of its DNA.

Venkata Susmita Biswas Sep 21, 2018 9:00 AM

Foley, President of Landor Southeast Asia Pacific & Japan, talks about brand purpose, how to best use technology for branding and his learnings from being on the client-side of the table.

Venkata Susmita Biswas Sep 20, 2018 9:00 AM

Leading agencies such as The Glitch and Foxymoron have launched their own content studios, which will liaise with brands and content creators

Venkata Susmita Biswas Sep 14, 2018 8:59 AM

Global VP of Content Partnerships, Twitter, speaks about Twitter's Live Video Content Strategy and why Twitter's strategy is unique

Venkata Susmita Biswas Sep 12, 2018 8:58 AM

Brands that had not historically supported the LGTBQ cause came out in support of the Supreme Court ruling decriminalising gay sex

Venkata Susmita Biswas Sep 12, 2018 8:56 AM

Spalding, Product Management for the SMB and Emerging Market Advertising at Google, gives a lowdown on the new digital advertising tools for SMBs

Venkata Susmita Biswas Sep 11, 2018 8:58 AM

Launching in three weeks with a show featuring AR Rahman, YouTube Originals chooses advertising driven model for its India launch

Venkata Susmita Biswas Sep 10, 2018 8:53 AM

Experts feel that keeping the brands separate under the umbrella company is a good start

Venkata Susmita Biswas Sep 3, 2018 8:59 AM

Marketing campaign introducing the new company is expected to break in two weeks

Venkata Susmita Biswas Sep 1, 2018 8:59 AM

The Head of Advertising Sales & Partnerships, Quora, talks to exchange4media on its pitch to advertisers and the value that it offers to marketers

Venkata Susmita Biswas Aug 30, 2018 8:40 AM

YouTube's current masthead ad rate of Rs 72 lakh is expected to be doubled as part of the latest revision

Venkata Susmita Biswas Aug 28, 2018 9:00 AM

Association of Mutual Funds in India launched the Mutual Funds Sahi Hai campaign in March 2017

Venkata Susmita Biswas Aug 27, 2018 8:59 AM

Senior Vice President, New Business for Mindshare India, talks about agency of the future, the challenges ahead for the agency business, and why she believes Mindshare is a great place to work

Venkata Susmita Biswas Aug 21, 2018 8:58 AM

Shamsuddin Jasani, Group MD of Isobar - South Asia, speaks about building it as the agency for the digital age as it completes a decade on August 26

Venkata Susmita Biswas Aug 20, 2018 8:58 AM

From lack of comprehensive courses on the subject to a dearth of opportunities to apply newly learnt skills, digital marketing is a tricky but favoured career option

Venkata Susmita Biswas Aug 16, 2018 9:00 AM

Pawan Sarda, Group Head, Digital, Future Group, tells us all about the role that digital marketing plays in bringing consumers into stores

Venkata Susmita Biswas Aug 13, 2018 8:57 AM

FMCG companies' quarterly results for the period ended June 30 show a 14-30% increase in ad spends over last year

Venkata Susmita Biswas Aug 7, 2018 8:59 AM

YouTube will soon introduce a subscription-based, ad-free version in India which will showcase Original content

Venkata Susmita Biswas Aug 6, 2018 9:00 AM

GroupM acquired eight-year-old digitally-led creative agency The Glitch six months ago

Venkata Susmita Biswas Aug 3, 2018 8:59 AM

Google’s Ignition Labs is advising brands to direct users to ‘search’ for brand-related keywords instead of suggesting people to head to a website

Venkata Susmita Biswas Aug 1, 2018 9:00 AM

Terry spoke to exchange4media about all things digital and India’s place in the IPG Mediabrands universe

Venkata Susmita Biswas Jul 27, 2018 9:00 AM

John Immesoete talks about the changing role of CCOs in the digital era, new agency models and more

Venkata Susmita Biswas Jul 20, 2018 8:54 AM

Experts advice brands to spend on e-commerce platforms during discount sales.

Venkata Susmita Biswas Jul 19, 2018 9:00 AM

Saurabh Uboweja has repositioned his 10-year-old branding firm as a management consultancy. He shares why this change was needed.

Venkata Susmita Biswas Jul 18, 2018 8:53 AM

Digital media buyers welcome Twitter's crackdown on bots; believe that the next step is to verify every account on the platform

Venkata Susmita Biswas Jul 13, 2018 8:58 AM

WhatsApp will soon launch a feature that will alert users about suspicious forwarded messages

Venkata Susmita Biswas Jul 11, 2018 9:00 AM

The new Ogilvy mantra is about being obsessive about and taking ownership of every aspect of the brand.

Venkata Susmita Biswas Jun 20, 2018 8:53 AM

The leading home decor brand plans to set up 100 new stores in Tier 2 and Tier 3 cities

Venkata Susmita Biswas Jun 19, 2018 8:53 AM

India won 40 metals last year at Cannes Lions. There is immense pressure on agencies to maintain the momentum this year

Venkata Susmita Biswas Jun 18, 2018 9:00 AM

The APAC Head of Strategy and Planning talks to exchange4media about the latest product from PHD and his vision for the agency of the future

Venkata Susmita Biswas Jun 14, 2018 8:55 AM

Vodafone has now launched a new marketing campaign that showcases Vodafone’s competencies in Enterprise & IoT

Venkata Susmita Biswas Jun 14, 2018 8:52 AM

Sir John Hegarty loved IPL ads that were Indian. This begs the question: what is Indian and is Indian exclusively desi?

Venkata Susmita Biswas Jun 11, 2018 9:00 AM

Rajni Menon of Carat, Pallavi Chakravarti of Taproot Dentsu and Prateek Bhardwaj of McCann Worldgroup, share their judging parameters for Cannes Lions 2018

Venkata Susmita Biswas Jun 11, 2018 8:28 AM

P&G, Tinder, and Abbott Healthcare are betting on Whisper’s Sit Improper and Tinder’s ‘Start Something Epic’ and Abbott Healthcare’s brand campaign

Venkata Susmita Biswas Jun 8, 2018 9:03 AM

He began as a Senior Copywriter at the agency in 2012

Venkata Susmita Biswas Jun 7, 2018 11:55 AM

Brand experts feel it is a win-win situation for both Vodafone and Idea as one of the most-anticipated telecom mergers of the year took shape on Friday

Venkata Susmita Biswas & Madhuwanti Saha Jun 4, 2018 9:00 AM

Senthil Kumar, Chief Creative Officer, JWT India, is on the jury for the coveted Film Lions category

Venkata Susmita Biswas Jun 4, 2018 8:59 AM

Matthew Quint, the Director of Columbia Business School's Center on Global Brand Leadership, an expert on digital marketing on Blockchain technology

Venkata Susmita Biswas Jun 4, 2018 8:58 AM

Sir John Hegarty, founding partner of Bartle Bogle Hegarty (BBH), is in India to judge the Star Re.Imagine Awards that will honour the best creatives broadcast on Star Sports and Hotstar during IPL 2018.

Venkata Susmita Biswas May 29, 2018 8:58 AM

Lulu Raghavan will judge entries in the Design Lions Category while Lyndon Louis is on the Pharma Lions Jury

Venkata Susmita Biswas May 28, 2018 9:00 AM

CMO Siddharth Banerjee speaks about the Unofficial Sponsor of fans Campaign by Vodafone

Venkata Susmita Biswas May 28, 2018 8:57 AM

GDPR applies to businesses outside the EU if their data processing activities relate to goods or services offered to individuals in the EU

Venkata Susmita Biswas May 25, 2018 10:01 AM

The European data protection law has come into effect and it basically will impact everyone

Venkata Susmita Biswas May 25, 2018 9:55 AM

Varma was a film director and film marketing consultant between 2009 and now.

Venkata Susmita Biswas May 23, 2018 2:31 PM

Sowmya Iyer, founder & CEO says DViO Digital is all set to take on the South East Asia market in 2018

Venkata Susmita Biswas May 22, 2018 9:25 AM

Kaushik Chakraborty, SVP & Head - Online Sales,Digital Marketing & Alternate Channels, UTI Mutual Fund, has joined the the team as VP - Digital.

Venkata Susmita Biswas May 16, 2018 9:42 AM

The agency is nominating the Last Laugh campaign, which won in 2017, into the Creative Effectiveness Lions category

Venkata Susmita Biswas May 16, 2018 8:59 AM

Ambuja Cements ranked no. 2 globally by the Carbon Disclosure Project, the company declared this with its brand of full-page financial results ads

Venkata Susmita Biswas May 14, 2018 8:53 AM

In 2018, 42% of online ad spend from India will be on video ads and 12 of all digital advertising will be programmatic, GroupM predicts

Venkata Susmita Biswas May 4, 2018 3:52 PM

Smritika Sharma, Chief Marketing Officer, RAW Pressery, talks to e4m about the company's media spends, brand strategy and more

Venkata Susmita Biswas May 2, 2018 8:56 AM

Vinod Thadani, Chief Digital Officer, Mindshare South Asia, talks to exchange4media on all the digital hot topics: programmatic, blockchain, data privacy and more

Venkata Susmita Biswas May 1, 2018 8:58 AM

Facebook doubled ad revenue, 85% of Google's revenue came from ads, Amazon saw 139% ad revenue growth, 50% of Twitter's ad revenue came from video

Venkata Susmita Biswas Apr 30, 2018 8:59 AM

Any marketing handbook will tell you that brands are apolitical, but consumers in the binary political world want their brands to be political

Venkata Susmita Biswas Apr 24, 2018 8:58 AM

BBH’s campaign films for BookMyShow on the themes of Tiger Zinda Hai, Padmavat, Padman, Raid, and now cricket have added an unmistakable quirky character to brand BookMyShow.

Venkata Susmita Biswas Apr 18, 2018 9:00 AM

Slow growth in 2017 and fewer categories at Cannes are the main factors that are influencing how Indian agencies take part in the international awards festival

Venkata Susmita Biswas Apr 17, 2018 9:00 AM

Analytics features such as Audience Planning and Campaign Reporting are not yet available in the Beta version but should be available soon

Venkata Susmita Biswas Apr 10, 2018 9:00 AM

Entry barriers such as participation fee and especially the cost to create videos that summarise the entry hold agencies back from taking part.

Venkata Susmita Biswas Apr 6, 2018 8:59 AM

Facebook shut down the use of data from third-party data partners like Acxiom, Epsilon and Experian in the wake of the scandal

Venkata Susmita Biswas Apr 5, 2018 9:00 AM

Delna Sethna talks to exchange4media on gender equality, shrinking budgets, digital era and more

Venkata Susmita Biswas Apr 4, 2018 8:53 AM

Sandeep Reddy, Country Sales Manager, Media, Akamai Technologies spoke to exchange4media about the company’s main focus areas, content trends and more

Venkata Susmita Biswas Apr 2, 2018 8:54 AM

Indian users are comfortable with sharing personal information and are unaware of the possible scope of misuse of such data, say experts

Venkata Susmita Biswas Mar 29, 2018 8:59 AM

Facebook is being accused of overlooking a data breach by Cambridge Analytica, a British political consulting firm.

Venkata Susmita Biswas Mar 27, 2018 9:00 AM

For most advertisers and marketers, the Facebook Cambridge Analytica incident is a lesson worth learning from

Venkata Susmita Biswas Mar 23, 2018 8:57 AM

Brand safety concerns are at an all-time high with digital platforms. Could this be the tipping point for brands to shun Facebook?

Venkata Susmita Biswas Mar 21, 2018 8:59 AM

The impact of the algorithm change has resulted in a significant drop in organic reach and engagement

Venkata Susmita Biswas Mar 16, 2018 2:00 PM

Women’s viewership of news channels is around 44 per cent during a huge news event like elections or demonetisation, says BARC data

Venkata Susmita Biswas Mar 13, 2018 8:59 AM

For the first time in 50 years, the ABBYs, organised by the AAAI, has put up hoardings across Mumbai reaching out to all ad men and women, urging them to take part in the awards

Venkata Susmita Biswas Mar 12, 2018 8:59 AM

Women make up around 30 per cent of the entry-level workforce in the media and advertising world, but this number steadily drops to 3 per cent at the top leadership level.

Venkata Susmita Biswas Mar 8, 2018 8:58 AM

Within the ambit of the Bill, a manufacturer can be fined Rs. 10 for the first offence of mis-claims and misleading advertising and in case of a subsequent offence, the fine may extend to Rs. 50 lakh. The manufacturer can also be punished with imprisonment of up to two years which may extend to five years for every subsequent offence

Venkata Susmita Biswas Mar 6, 2018 9:00 AM

In the marketing and advertising world, blockchain can have direct implications on reducing ad fraud and increasing efficiency of ad spends

Venkata Susmita Biswas Mar 5, 2018 8:56 AM

Brand safety issues arise in the face of sensational reporting on Bollywood actor Sridevi's death

Venkata Susmita Biswas Mar 1, 2018 8:59 AM

Priyanka Chopra, Kangana Ranaut and Bipasha Basu have recently distanced themselves from the controversial brands they endorsed. Can't they ask for damages or a disclaimer from the brand?

Venkata Susmita Biswas Feb 28, 2018 9:00 AM

From budgets, lack of mid-level talent, low quality execution, to entry barriers at award shows, the hurdles are many but the industry is upbeat about overcoming them

Venkata Susmita Biswas Feb 26, 2018 9:00 AM

Decline in fill rates, brand safety concerns and brands moving away from YouTube to Facebook are some factors that have resulted in monetisation dip

Venkata Susmita Biswas Feb 22, 2018 9:00 AM

In a market that is dominated by giants like Mercedes, Volvo and Mitsubishi, Tata Motors is using VR to deliver a compelling sales pitch

Venkata Susmita Biswas Feb 21, 2018 8:51 AM

When we approached the 53-year-old, he first said: why me? I don’t even chill out! I am a boring guy! We said: Challenge Accepted!

Venkata Susmita Biswas Feb 17, 2018 9:00 AM

This bold move by Google will result in a decline in ad inventory and consequently ad revenue loss for those publishers who have been displaying annoying ads.

Venkata Susmita Biswas Feb 15, 2018 8:57 AM

Netflix India has a constant outdoor presence in the Indian metros of Delhi, Mumbai and Bangalore

Venkata Susmita Biswas Feb 13, 2018 8:57 AM

J Walter Thompson is globally celebrating 50 years of the account planning division that was first set up by Stephen King in 1968

Venkata Susmita Biswas Feb 7, 2018 8:58 AM

The Facebook and Google duopoly that claims around 70 per cent of the global ad spends.

Venkata Susmita Biswas Feb 5, 2018 8:56 AM

exchange4media on Thursday felicitated ad men and brothers Piyush and Prasoon Pandey for being chosen to be honoured with the Lion of St Mark at the Cannes Lions International Festival of Creativity.

Venkata Susmita Biswas Feb 2, 2018 8:58 AM

The match-making website was set up by the ZEE TV to spark a conversation about the tendency of the society to accept a woman as ‘marriageable’ only if she has a certain type of qualities.

Venkata Susmita Biswas Jan 31, 2018 8:54 AM

According to Braganza, data goes a long way in helping creatives conceive digital campaigns that work harder towards the middle and bottom the marketing funnel

Venkata Susmita Biswas Jan 22, 2018 8:55 AM

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Venkata Susmita Biswas Jan 19, 2018 8:57 AM

Media Planners are eagerly anticipating the relaunch of the survey after a gap of four years

Venkata Susmita Biswas Jan 18, 2018 9:00 AM

Digital advertising currently contributes around 15 per cent to the total advertising Industry in India and this is expected to reach 24 per cent of the entire market by 2020

Venkata Susmita Biswas Jan 15, 2018 9:00 AM

Soon the Facebook News Feed will have fewer posts from businesses, brands and the media and more posts from the user's social circle

Venkata Susmita Biswas Jan 13, 2018 9:28 AM

The new Consumer Protection Bill of 2018 proposes severe action including imprisonment against advertisers for false and misleading advertisements

Venkata Susmita Biswas Jan 10, 2018 9:00 AM

Ogilvy Group India, won the Grand Effie for the Nayi Soch campaign for Star Plus

Venkata Susmita Biswas Jan 9, 2018 9:00 AM

Prasoon Joshi, CEO and CCO McCann Worldgroup India and Chairman McCann Worldgroup Asia Pacific, on winning Effie Agency of the Year award, the Paytm campaign and responding to change

Venkata Susmita Biswas Jan 8, 2018 8:58 AM

The trifurcation of the telecom sector will result in severe competition and higher ad spends

Venkata Susmita Biswas Jan 5, 2018 9:00 AM

Bhasin hopes that with this expanded base that DAN has developed, in 2018 DAN India should grow at least 2-2.5 times the rate at which the industry is growing

Venkata Susmita Biswas Jan 5, 2018 8:58 AM