Arré and Mindshare collaborate with Ilaiyaraaja for a 'digital-first' film on Facebook
Mindshare's specialised content solutions arm Content+ is working on this initiative
Date-wise News
Nihilent wins prestigious Cannes Award for its corporate short film
Nihilent Technologies, a global integrated change management company has won the Silver Dolphin for its corporate film ‘Love you Papa’ in the Corporate Image Films category at the 8th edition of the prestigious Cannes Corporate Media & TV Awards
Musiconcepts and MTV announce the launch of the first ever MTV India Music Summit
MTV and Musiconcepts have decided to come together to launch a first-of-its-kind gathering of over 50 artists celebrating non-Bollywood music in the form of MTV India Music Summit
SSP to expand presence in India with new franchise deal
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Franchise India owned subsidiary, World Iconic Brand (WIB) hospitality has taken master rights of the for three brands in India
We believe in word of mouth, our services is our marketing strategy: Tanmay Saksena, COO, 1mg
It's too early to worry about competition: Saksena
Gartner reveals the 2017 hype cycle for data management
Analysts to explore the latest data management technologies and trends at the Gartner Data and Analytics Summits 2017/2018 in Frankfurt, Sydney, Grapevine and London
Bigg Boss and CP Plus are mutually benefiting each other with help from Salman Khan, of course
Though the electronic security players have not been traditionally spending big on advertising and marketing but that strategy has is no longer the norm now
Our focus on customers makes us successful: Shibani Mishra
The CMO of Future Lifestyle Fashion uses more in-store and digital in her marketing mix to acquire and engage with a bigger target audience
Guest Column: The shifting sands of time and its impact on news consumption
In the tussle between digital media and print newspapers for consuming news, it is evident that both have their pros and cons
Hugh Hefner (1926-2017): All Work, No Play
Hefner’s now iconic Playboy magazine launched in the early 1950s tackled the puritanical American society head-on
With two million advertisers onboard Instagram, experts call it an ideal platform
As the user base grows to 800 million with 500 million monthly active users, Instagram is surely becoming a favourite with brands and advertisers
BARC Week 38: Amazon.in pushes past Lalitha Jewellery by a huge margin to lead Top 10 Brands
Amazon.in bounced back to make the most of this festive period while Flipkart managed to climb to the no.3 spot