Date-wise News

Star Plus continued to lead the urban market and Zee Anmol the rural market

e4m Desk Oct 25, 2018 7:41 PM

Video ad format continued to account for half of the ad revenue, with Video Website Card increasingly becoming the format of choice with advertisers launching new product/service

e4m Desk Oct 25, 2018 7:14 PM

Studio Mojo was set up last year by the former CEO of iStream.com, Radhakrishnan Ramachandran to tap into the fast growing regional video entertainment market

e4m Desk Oct 25, 2018 3:55 PM

These real-time bid changes are based on user intent, seasonality and sales trends to stay one step ahead of the curve

e4m Desk Oct 25, 2018 3:41 PM

Total Revenue has grown by 2.8% to Rs. 5875 million in current period from Rs.5713 million in Q2 last fiscal

e4m Desk Oct 25, 2018 3:32 PM

The #IAmIndia campaign has been conceptualised in collaboration with The Word Jockey Creative Content Studio

e4m Desk Oct 25, 2018 3:26 PM

VMLY&R will be in charge of building a strategic approach for Oriflame India through social media channels

e4m Desk Oct 25, 2018 1:57 PM

Part of the assignment will involve using Columbus India’s expertise in the digital ecosystem for managing the Search mandate (Paid & Earned) for HDFC Life Insurance

e4m Desk Oct 25, 2018 11:34 AM

Having 23 years of experience, Banerjee's work has won him multiple accolades both, nationally and internationally

e4m Desk Oct 25, 2018 10:11 AM

Zenith has elevated its Managing Partner and Head, West & South, Ajit Gurnani to the role of Chief Client Officer, and Jai Lala has been appointed as Chief Operating Officer

e4m Desk Oct 25, 2018 8:52 AM

Creates VMLY&R Health, Ogilvy Health and Wunderman Health

e4m Desk Oct 25, 2018 8:50 AM

We look back at how these iconic brands and their communications began reigning on the hearts and minds of consumers in India.

Misbaah Mansuri Oct 25, 2018 8:46 AM

The security breach is said to have affected 3 billion email accounts worldwide and up to 200 million US users

e4m Desk Oct 25, 2018 8:40 AM

exchange4media Conclave 2018 will be held on November 16 and will see decision makers from the media & advertising industry discuss trends that assist them in growing the overall business

e4m Desk Oct 25, 2018 8:33 AM

Guest Column: You cannot achieve anything on your own, you are dependent on many other people being fantastic at their jobs, says Chief Executive of Ogilvy India

Kunal Jeswani Oct 25, 2018 8:27 AM

The authors in a freewheeling chat with exchange4media opened up on the genesis of the book, their visions and the journey of authoring it

Misbaah Mansuri Oct 25, 2018 8:19 AM

Fever FM continued to lead in Mumbai and Delhi with 17.4 per cent and 19.6 per cent respectively

e4m Desk Oct 25, 2018 8:13 AM