Part of a series of 3 documentary-style films featuring Vicky Roy, rag picker turned street photographer, Chandani Srivastava, street dancer turned choreographer, and Toshada Uma, hairless style icon
CVS Health joins a growing list of companies to Quit Big Tobacco, a Vital Strategies initiative aimed at taking money, talent and expertise away from the tobacco and e-cigarette industries
The campaign directed by Vijal Veermal showcases how the car is a big part of human relations and helps many individuals connect and build fond memories
The TVCs will be aired on the weekend across various TV channels, including Star Sports, Times Now, Republic TV, India TV, ABP News, NDTV, Star Gold, Sony Max, and Zee Cinema
The tongue-in-cheek campaign comprises a series of two TVCs and will be aired in Hindi, Gujarati, Marathi and Punjabi languages across leading national and regional news channels