Jeep taps a new beat for ‘Under the Hood’ digital campaign
The Jeep Compass campaign has been conceptualised and executed by Digitas India, and has seven short videos
Date-wise News
Why so serious?
A weekly fun feature by The Digital Fellow on special days of the month and how you can upgrade yourself digitally
PGI India launches ‘Men of Platinum’ campaign for its platinum jewellery range
The campaign is a 360-degree programme led by two TVCs, and supported by a communication plan that includes TV, Cinema, Print, Digital and OOH
Soha Ali Khan joins brother Saif in ‘House of Pataudi’ Durga Puja campaign
The campaign for the ethnic wear brand, co-owned by Myntra, is set to go live during Durga Puja
Pantaloons comes up with ‘Pujo Rockstars’ campaign
The campaign, conceptualised by Ogilvy, will have presence on TV, print, outdoor, digital, radio and in-store activations
In new brand film, Virat Kohli invites youngsters to ‘join the WROGN tribe’
The film captures the enigmatic and rebellious youth spirit as they break the rules and shatter stereotypes
Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
#BanaoDimaagKoAmeer, says Chris Gayle in Adda52.com’s latest campaign
The campaign, which comprises two advertisements, is live on digital and OOH platforms
Films or brand endorsements, birthday girl Kareena Kapoor has always been the star
The actress has a bag full of brand endorsements with names such as Head & Shoulders, Lakme, Colgate, Vivel Soaps and Prega News
Flipkart unveils Big Billion Days campaign with Amitabh Bachchan, Alia Bhatt & MS Dhoni
The campaign by Lowe Lintas includes over 100 TVCs, 3 million digital assets and collaborations with digital platforms