The campaign comprises 3 digital films, which have so far garnered 5,17,082 impressions and achieved a high View-Through Rate of 42.07%
Prior to this, Raina was GM and VP of Fox Networks Group, MENA and Pakistan
The move, Finance Minister Nirmala Sitharaman, said was to reduce burden on print media at a time when it is going through a difficult phase
The publishers of Dainik Jagran has seen 16% growth in Consolidated Net Profit at Rs 81.61 crore
Glimpses of the conference and the awards that were held on January 31st at Taj Santacruz, Mumbai
Bhaskar Bhat, Managing Director, Titan Company Ltd (Rtd), spoke about Titan’s journey at the Ayaz Peerbhoy Memorial Lecture in Bangalore on Friday
A policy will be rolled out to enable private sector to build data centre parks throughout the country, the Finance Minister said in the Budget Speech
Currently Senior Vice President, Cloud & Cognitive Software, IBM, Krishna will take over as CEO in April
A panel discussion around the innovation in TV advertising was moderated by Vanita Keswani, CEO of Madison Sigma
Murugavel Janakiraman, Founder & MD of Matrimony.com, shares insights on how to build a brand through TV advertising
We bring you a roundup of the news that made headlines this past week
On the panel were industry heads Kartik Subramanian, Nipun Kaushal, Poulomi Roy, and Sandeep Shukla
Pandey, National Creative Director, Leo Burnett showed creative showreels from brands to highlight how their work on television has helped to etch themselves in the minds people
A panel discussion by Atit Mehta of BYJU’S and Sai Narayan of PolicyBazaar Group spoke about how live sports was allowing marketers to increase brand awareness
Speaking about the brand's growth story, Atit Mehta, Head Marketing, BYJU'S, said nothing offers more reach and awareness than television
Meera Iyer, CMO, Medlife, shares valuable insights on TV Advertising in the age of multi-modal communication
Jaleel, Group CCO & Chairman of Mullen Lowe Lintas Group, in the Creative Connect sessions spoke about how his agency integrated TV with Internet and mobile for several brands
Shivam Puri, CEO, Cipla Health, says TV ads give brands a ‘Bang for the Buck’
A weekly fun feature by The Digital Fellow on special days of the month
Sinha, CEO of IPG Mediabrands, said TV is still a sizeable business in the rest of the world especially in India
Josy Paul, Chairman & CCO- BBDO India, spoke straight from the heart about what builds an emotional connect for brands
Lulla shares insights on how TV has access to the mind, hearts and purse strings of India