Don the role of a mom to show you care, says iD Fresh
iD’s new campaign encourages everyone to adopt the unconditional love of a mother for those in need during these difficult times
Date-wise News
BBLUNT encourages consumers to take the #GrowOutChallenge
With a surge in online searches for ‘DIY haircuts’, BBLUNT has introduced a challenge to grow out hair
Oriflame invites all for #FitFamilyChallenge campaign with VMLY&R India
Through the campaign, users were asked to submit videos or pictures of their families exercising and getting fit together
82.5 Communications lists ‘COVID-19 Commandments’ for advertisers
The 19-point checklist helps ad agencies deliver creatives that are not only impressive but also sensible and empathetic towards the consumers during the pandemic
Duroflex urges people to #StayIn & #StayHome
The film by Duroflex has a social message of staying indoors in the safest and most comforting space we have - our beds
OPPO pays tribute to COVID-19 warriors
The brand has rolled out a digital campaign ‘Hope is a form’, which symbolises hope in the form of doctors, nurses, delivery agents and housekeeping staff
Paytm supports daily wage earners with #NobodyGoesHungry campaign
The initiative has been supported by personalities like Nandan Nilekani, Sunil Shetty, Saina Nehwal, Vishwanathan Anand, Mary Kom, Anil Kumble & KL Rahul
Tata Tea talks about caring for the elderly in times of COVID-19
The Iss Baar #BadonKeLiye #JaagoRe initiative is aimed at helping senior citizens during the lockdown
Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
Eros Int’l and STX Entertainment join hands to create content & distribution company
While Pradeep Dwivedi will continue as CEO-India, Adam Fogelson will stay as Chairman of STX Motion Pictures Group
Vodafone brings back the Pug & ZooZoos for lockdown campaigns
The brand has been communicating with its customers under two broad themes - #StayHomeGoDigital and #HereForYou
Varun Dhawan raps from home for Flipkart campaign
The TV and digital campaign for Entertainer No. 1, a stay-at-home reality show, was filmed on a smartphone by the actor at his home
Stories from Home: PR heads share glimpses of their lockdown life
Trendsetters of the PR industry talk about their time at home amidst the lockdown in a light-hearted conversation with e4m
Pocket Aces launches new series 'Girlfriend Chor' on MXPlayer
The 5-episode series stars Mayur More and Himani Sharma