Trident has released the first part of a three-part film series campaign which aims to normalise not feeling overridden by guilt while using copier paper
The new film titled ‘The Greatest Lesson’ celebrates ‘never give up’ spirit by commemorating the most challenging times of the cricketer and his subsequent triumphs
TVC captures how the increased awareness in the immunity-boosting and ayurvedic remedies has led to many modern-day consumers turning towards natural ingredients
With the aim of building an invested community of over 3.5L students, the brand created multiple touchpoints, including newsletters, LIVE sessions, video content & e-destination with curated content
The meeting was held in the presence of TRAI chairman PD Vaghela, & secretary SK Gupta with industry leaders like Jawahar Goel, Harit Nagpal, SN Sharma, Anil Malhotra and Avinash Pandey in attendance
Guest Column: Deepshikha Dharmaraj, CEO, Genesis BCW, shared that organisations must create an open environment for curiosity, new thinking, and a will to challenge the status quo
The show has attracted leading brands across categories, including Maruti-Suzuki, Lifebuoy, Parle G, Whisper, Balaji Wafers, Nilkamal Mattrezzz, Ultima Protek and LIC, as sponsors
The first day of the event kicked off with sessions featuring industry biggies like Madonna Badger, Greg Orme, Nadja Bellan-White, Thomas Ranese, Todd Henry and Greg Hahn
The first two quarters of the fiscal were catastrophic for the media sector as consumer demand had slumped leading to a cut back in ad spending by corporates
The guidelines will come into effect from the date of notification by BOC (Bureau of Outreach and Communication) and will supersede all earlier internal guidelines of BOC