Firework launches open web Livestream & shoppable video for brands
The platform's shoppable video experience will be available for users to try out on the 30th June
Date-wise News
NewQuest buys Emerald Media's majority stake in animation studio Cosmos-Maya
This partnership marks an important chapter in the global journey of the studio, poised for accelerated growth, said Ketan Mehta, Founder & Promoter, Cosmos-Maya
Hershey's latest campaign is an ode to little kids braving the lockdown
Conceived by Lowe Lintas Mumbai, the film is live across the brand's digital assets
Esports industry expected to grow four-fold to Rs 11 billion by 2025: EY report
Prize pool expected to reach Rs 1 billion by 2025
Nupur Gadkari quits as Head - Customer Strategy and Marketing, Star Sports
Gadkari had joined the organisation in December 2018
On Doctor’s Day, Tanishq celebrates commitment of healthcare community in Covid times
Written and conceptualized by Dentsu Webchutney, the film revolves around a frontline doctor, who is also a mother
PR Professionals wins Rodic Consultants' mandate
The mandate was won following a multi-agency pitch
Emami increases stake in Helios Lifestyle to 45.96%
The FMCG company had previously acquired 33.09% equity stake in Helios for its brand 'The Man Company' in two tranches, in Dec 2017 & in Feb 2019
Puneet Wadhwa joins The FMS, Forum, University of Delhi as Chapter Head, Delhi/NCR
Wadhwa is the Regional IT Head for Hatch, a large Canadian multi-disciplinary Engineering firm
Delhi HC refuses to stay new IT rules
A vacation Bench said that it was not in agreement with the petitioners Foundation for Independent Journalism, The Wire, Quint and Pravda Media Foundation who passed such an order at this stage
In-housing enables different sources of data to talk to each other: Richa Arora
At eTechManch 2021, Arora, Managing Partner and CEO, ESG, Stewardship Services, delivered keynote on ‘New Frontiers: How In-Housing is Changing Digital Marketing’
TV9 Network hosts World SME Day Conclave
Union Minister Nitin Gadkari, who was the chief guest at the event, said that boosting SMEs is a key move to tackle unemployment
Zupee appoints Gaurav Mehta as Chief Marketing Officer
Mehta brings over 19 years of experience, having led the marketing verticals of major companies including Yahoo India, and OLX
Mitron TV downsizes team amid rising competition in short-video space
Mitron co-founder and CEO Shivank Agarwal clarified that the company has laid off very few people even as it is expanding the team by hiring for tech roles
BharatPe appoints Parth Joshi as CMO
Previously, Joshi was the Head of Marketing– Global Expansion Markets, Reckitt, Singapore
Loco raises $9 million in first fundraising round led by Krafton, Lumikai
With this raise, Loco will be spun off into an independent entity from its parent, Pocket Aces
Pearson appoints Siddharth Banerjee as Managing Director, India & Asia
Banerjee will be joining Pearson from Games24x7 where he is the Chief Revenue & Marketing Officer
Ketto thanks doctors for their sacrifices and selflessness in new social media campaign
#DearDoctor campaign presents an opportunity to share a heartfelt note of thanks to healthline workers
'Equity, Evolution, Allegiance: 3 pegs to reintroducing brands in 2021'
At the e4m-eTechmanch, VMLY&R Global CEO Jon Cook shared that it's important for brands to reconnect with consumers with their old, pre-pandemic equity
OkCredit unveils campaign to support neighbourhood shops
The #PaasHaiToKhaasHai commercial encourages customers to buy from neighbourhood stores to keep their business thriving
Prabhat Khabar distributes over 7 lakh masks as part of Covid initiative
The publication has also organised vaccination camps for readers, hawkers and partners and their family members
The Pink Foundry awards media duties to OMD India
The agency's Gurgaon office will handle the mandate
Kaydence Media Ventures, iTV Network enter strategic partnership
The tie-up will allow KMV's Goa Chronicle and Incubees brands to get a major expansion across the Print, Digital & TV platforms of iTV Network
Madison Media named Media AOR for MP Birla Cement
The account will be handled by Platinum Media, a unit of Madison World, based out of Kolkata
NewQuest Capital Partners acquires majority interest in Cosmos-Maya
The terms of the transaction were not disclosed
Everest wins creative duties of OakTree International School
Its launch campaign broke with 4 full-page print ads on Sunday all over North India. The campaign also went live on social and digital.
Twitter interim grievance officer Dharmendra Chatur quits, Jeremy Kessel takes over
California-based Kessel's appointment doesn't comply with the IT Rules of 2021, which requires the grievance redressal officer to be an Indian resident
'If brands don't personalize, they don't have any reason to exist'
Key industry leaders from different sectors discussed the new age of personalized marketing at the e4m-eTechManch Digital Conference
e4m Health Communication Conference 2021 and Health Marcom Awards today
The conference will shed light on marketing, communications and brand empathy in the time of Covid crisis
'Covid has been the toughest teacher for all marketers to learn and unlearn'
On Day 2 of the e4m eTechmach, panellists spoke at large about growing importance of digital marketing and change in strategies implemented post Covid
First Party Data and Adtech to the Rescue in the Cookieless Future
Aroscop's data science-driven programmatic platform allows advertisers to onboard, visualize, and deploy their first-party data to empower their online advertising
Self-care on Spotify – A ‘chill pill’ for your brand
The streaming platform's 'Wellness Packages' present a unique opportunity for brands to meet their audiences at moments of self-care
Grand Finale of Realty+ 40 Under 40 Conclave & Awards 2021
The day saw power-packed sessions deliberating on topics ranging from social impact and new strategies for the new normal to how young leaders are shaping the realty sector
'A year of heart-warming performances, but Indian adland needs introspection'
Cannes Lions 2021 winners met at Clubhouse to reflect on the year's wins and where the industry needs to improve
Week 24: Google Search, Firstinclass.in debut on BARC list of advertisers
HUL continues to be the biggest advertiser