Wavemaker, One Mercuri collaborate to launch specialised unit for South
The unit will open up a whole new world of collaborations and opportunities for brands and creators
Date-wise News
IPL, CoWin, ICC T20 WC were top trending topics on Google in 2021
Some other trending topics were Euro Cup and Tokyo Olympics
India contributed 20% to global app downloads across iOS, Google Play Store: App Annie
Google Play Store is expected to account for more than 100 billion app downloads alone in 2021
Indian advertising market to increase +15% in 2022: Magna Global Advertising Forecast
Net ad revenues across digital formats will rise +19% to reach ₹254 billion in 2022, while linear ad sales will grow by +13% to reach ₹499 billion
News Nation brings ‘Bade Miyan Kahan Chalein’ on UP polls
The show will be hosted by Naved Qureshi
InMobi in association with e4m kicks off a new series--‘Masters of Marketing 2022’
The first edition of Masters of Marketing focused on “Building Resilient Brands - Thriving in the Era of Mobile,” featuring marketing leaders from iconic brands
Anand Bhadkamkar joins Practus
At Practus, Bhadkamkar will be Industry Leader-Media, Entertainment & Integration Specialist
Amazon miniTV launches comedy sketch The Loan Scam by Ashish Chanchlani
The sketch is streaming exclusively now on Amazon’s shopping app. No paid subscription required
Leo Burnett India wins creative mandate for Roposo
The account will be handled by the agency’s Delhi office
Middlemen siphoning off farmers’ interest: Vijay Sardana
The agriculture economist spoke to Kailashnath Adhikari, MD, Governance Now
DPOs and broadcasters told to comply with IA regulations by TRAI or face action
According to TRAI, the IA regulations are aimed to formulate the contours of a reporting system for the service providers
How ASCI rebooted itself in 2021 to fit in a digital-first world
ASCI Chairperson Subhash Kamath quips that the self-regulatory body was working towards adding more value to the industry and building thought leadership on areas of critical importance
Mukesh & Nita Ambani top IIHB Power Couples Survey, new couple Katrina & Vicky rank 9th
Deepika Padukone & Ranveer Singh ranked second while Virat Kohli and Anushka Sharma bagged the third spot
e4m Conclave: Divya Karani to outline how the agency of future will look like
Karani, dentsu Media Services CEO - South Asia, will be presenting a keynote address at the summit on December 13
India Brand Conclave: Power-packed list of speakers to share insights
The summit will be held on December 15, 2 PM onwards
TRAI seeks suggestions on improving ease of doing business in broadcasting
The regulator has floated a consultation paper asking about the various issues and difficulties being faced by the stakeholders in commencement and operation of their businesses
e4m unveils Top 100 Influential Game Changers 2021 list
The awardees were chosen from over 200 nominations