#AbChoicesHueAasaan, a light-hearted take by Finserv MARKETS
The ad showcases all products that the platform offers
Date-wise News
exchange4media unveils new logo
The logo depicts the future-focussed and new-age values of the brand while still being rooted to its core of dynamic journalism
Ruchica Tomar joins Uber as Head of Communications
Tomar’s previous stint was with MakeMyTrip as VP – PR and Communications
Pepperfry appoints Akhilesh Chitlange as Vice President, Studio Activation
Chitlange’s appointment is effective immediately and will be based out of the Pepperfry corporate office in Mumbai
Cleartrip’s ad encourages travelers to stop travel-dreaming and start travel planning
The campaign has been created by Lowe Lintas
Max Life Insurance names Manisha Singh as Corporate VP – Corporate Communications
Singh will be responsible to develop and implement strategic communications to support the company's long-term goals
Euronics signs Hrithik Roshan as brand ambassador
The actor would be the face of the brand’s campaigns for the upcoming year
BookMyShow Stream set to roll out on-demand TV series content
The platform will offer users the option to rent a TV series of their choice for a finite duration or buy it for unlimited access
NODWIN Gaming acquires 10.26% stake in Rusk Media for Rs 10 crore
Recently, NODWIN Gaming acquired the gaming and adjacent IP businesses of OML Entertainment, including the IP of the very popular BACARDI NH7 Weekender music festival
kindlife.in raises undisclosed amount of funding from Kalaari Capital
The round also saw participation from Java Capital, Titan Capital, TDV, and other prominent investors
Mental health, sexual wellness, healing food win big at The 2nd Restore Awards
The key winners including Pallavi Barnwal, Amrita Saraf, and Dr Samana Sayed this year overcame depression, chronic illnesses, and set up communities to help others
Amazon miniTV to premiere short film 'Sorry Bhaisaab' on December 16
Directed and written by Suman Adhikary and Sumit Ghildiyal, the film has Gauahar Khan and Sharib Hashmi in lead roles
iQOO India appoints Nipun Marya as Chief Executive Officer
Marya will be responsible for driving the growth of iQOO brand and its operations in India
McCain Foods launches new campaign for home-made burgers
The ‘Just McCain’ campaign showcases the convenience of a homemade McCain burger that cuts both, the wait time and the restaurant bills in half
Remsons Industries unveils new logo & brand identity
The rebranding initiative at Remsons Industries has been created and conceptualised by THE UNLOCK COMPANY
e4m-Xaxis Report 2022: Experts to throw light on ever-evolving programmatic advertising
The report will be unveiled at the Programmatic Summit 2022 on December 17
Goafest back for 15th edition in 2022
The event, organized by AAAI & TAC, will be held from 7th to 9th April 2022
'The primary role of an agency is to advice their client on critical issues'
Panellists shared insights on ‘Should brands & agencies take a public stand on their campaigns, especially during times of crisis,’ at e4m PR & Corp Comm 40 under 40 Summit
‘We needed the capacity to transmit messaging to every person during Covid crisis’
At e4m’s PR and Corp Comm 40 under 40 Summit 2021, Aman Gupta, Ajey Maharaj & Dr Rajiv Chhibber discussed the role of the industry during the Covid-19 pandemic
FICCI names Sanjiv Mehta as its President
Mehta, currently the senior vice president of FICCI, will succeed Uday Shankar
How 2021 was the year of ad controversies
Many big brands faced the wrath of trolls and were forced to retract their controversial ads this year
e4m Conclave today: Global industry leaders to discuss agile marketing in post-Covid world
At the summit, e4m group will also unveil its new logo
‘MullenLowe Lintas is not just an ad agency anymore, we are focussing on marketing now’
e4m caught up with Group CCO & Chairman Amer Jaleel and Group CEO Virat Tandon to understand the 53-year-old group's future strategy, pandemic experiences and more