Dentsu Impact's campaign for Paytm challenges perception of women’s financial dependency
The film also takes forward Paytm’s belief to be an enabler for women’s financial autonomy
Date-wise News
The man who really was 'God'
In the first project that I was ever involved with Gerson Da Cunha, he really did play the role of 'God', writes Sumit Roy, Founder, Univbrands
Magnetic Backed Winkl Gets Acquired By Good Glamm Group
Winkl initially started off as a community for creators and pivoted into a full stack tech platform for influencer marketing and creator collaborations.
Wunderman Thompson’s ‘The Surprise Visit’ film for Tata Pravesh shares two-pronged message
Produced by Small Fry Productions, the film features Gajraj Rao and Priyamani
The Idea of Gerson
Guest Column: Gayatri Yadav remembers legendary ad man Gerson Da Cunha
I admired Gerson's willingness to give freely of his time: Sam Balsara
Guest Column: Sam Balsara, chairman and managing director of Madison World and Madison Communications, remembers Da Cunha as someone who was versatile and witty
HealthifyMe's new campaign featuring Sara Ali Khan urges people to focus on health goals
The campaign puts out the messaging that users can stay healthy and fit, with ease
In WOW Skin Science’s new film, Disha Patani tells consumers to listen to nature
TVC shows how consumers rely on experts for their haircare routine, often turning a blind eye to the harsh chemicals those products might contain
Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
Times Network extends promotional scheme for TN Navbharat HD, ET Now Swadesh till March
As part of the offer, the two channels will now be available without any charge for a further period of 90 days
Govt should implement recommendations of MS Swaminathan Committee report: Rakesh Tikait
Tikait, leader of Bharatiya Kisan Union, was in conversation with Kailashnath Adhikari, MD, Governance Now, for the Visionary Talk series
CCI orders probe against Google on complaint filed by news publishers
The plea, submitted by Digital News Publishers Association, accuses the search giant of abusing its dominant position in digital marketing