The week that went by was an eventful one, with many key events from the world of marketing, advertising, digital and broadcasting. We bring to you the roundup of all the news that made headlines the past week.
IPL, ICC, BCCI rights renewal: Will sports broadcasting see a shake-up in 2022?
Print in 2022: Vernacular advertising, spends by new-age brands to help recover from Covid
Will Virat Kohli lose his brand value to Rohit Sharma & KL Rahul now?
What 2022 has in store for advertising industry
NTO 2.0: IndiaCast unveils revised bouquet offerings, prices sports channel at Rs 12
Cautious Optimism: Covid surge unlikely to impact AdEx growth in 2022, asserts industry