In today’s ‘Year-ender story of 2021’, Archana Jain, Managing Director, PR Pundit, pens her thoughts about how consumers want to engage and be associated with brands
The 2022 India Mobile Marketing Handbook says marketing organisations will have to centre strategies around people, platforms, and partners to stay ahead of the curve
Digital media experts say Indian government should take a cue from authorities in Australia, and France besides the European Union that have mandated Google to compensate the publishers
According to some industry experts, if the consumer shift to digital platforms continues then broadcasters may face challenges while getting the right value for non-fiction shows