The direct-to-consumer, 360-degree campaign focuses on the variety and diversity of experiences that South Africa has to offer
Shetty will also be an investor
The film has been created by Kolkata-based advertising studio Graphixstory
The revenue-share program is in early beta testing stage with a small set of US creators
30% of the budget will be allocated to the acquisition of learners, 20% PR initiatives, 30% for online & offline advertisements, and remaining for influencer marketing & other endorsements
Misra, who has steered MSL India for more than eight years, will now drive MSL’s growth in the South East Asia markets
The marketing firm will cover positioning and branding strategy for NephroPlus, nationwide campaign for Kangaroo Kids and digital marketing duties for Pawpstar
The video-led digital media campaign is designed to appeal to the Punjabi audiences who are looking for their perfect life partner
Agarwal, who was Chief Consumer Officer and Data Officer at ZEEL, will be joining Byju's
As part of the collaboration, WinZO and ‘BB’ will be co-creating culturally relevant and relatable content
The ‘This Year, Next Year’ report says India will be the fastest-growing market among the top 10 global markets and retain the 9th rank in 2022
Venkatesh will work on policy, regulation, and external affairs to help create a regulatory framework for crypto assets in India
The NTO 2.0 may have delivered body blows to the relationship between broadcasters & TRAI, but experts say it is possible to make amends if both sides are willing to walk halfway
While the withdrawal will be unconditional, it is learnt that the TRAI is likely to come out with a consultation paper to take care of the grievances of all stakeholders
Prior to this, Thakur was associated with Samsung R&D Bangalore
The account will be managed out of the agency’s Gurugram office
While some ads remain etched in our memories, others are blink-and-miss. Ad veterans share what goes behind making a memorable ad
Gupta, Group CFO, HT Media Ltd., shared during the Q3 earnings call that FMCG, retail, BFS and e-commerce witnessed strong tailwind in the quarter
Paul, Chairman & CCO, BBDO India, believes impactful campaigns like Ariel's #ShareTheLoad keep conversations alive & will slowly bring down the percentage of men who don’t believe in gender equality
The DTH operator's advertisement income jumped 18.1% to Rs 11.3 crore from Rs 9.6 crore
In today's edition of ‘Pride of India Brands 2021’ series, Yogesh Bhatia, CEO of LML Electric, shares how the company has surpassed uncertainties, its investment plans and the road ahead
Tushar Vyas, President-Growth & Transformation – GroupM (South Asia), shares insights on growth in the advertising sector and the sectors that have performed well
The report is a comprehensive study of all advertising mediums like Print, TV, Digital, Radio and OOH, and an analysis of what the industry can expect in the coming year