Date-wise News
The direct-to-consumer, 360-degree campaign focuses on the variety and diversity of experiences that South Africa has to offer
exchange4media Staff Feb 15, 2022 4:12 PM
The film has been created by Kolkata-based advertising studio Graphixstory
exchange4media Staff Feb 15, 2022 3:51 PM
The revenue-share program is in early beta testing stage with a small set of US creators
exchange4media Staff Feb 15, 2022 2:54 PM
30% of the budget will be allocated to the acquisition of learners, 20% PR initiatives, 30% for online & offline advertisements, and remaining for influencer marketing & other endorsements
exchange4media Staff Feb 15, 2022 2:27 PM
Misra, who has steered MSL India for more than eight years, will now drive MSL’s growth in the South East Asia markets
exchange4media Staff Feb 15, 2022 1:39 PM
The marketing firm will cover positioning and branding strategy for NephroPlus, nationwide campaign for Kangaroo Kids and digital marketing duties for Pawpstar
exchange4media Staff Feb 15, 2022 1:29 PM
The video-led digital media campaign is designed to appeal to the Punjabi audiences who are looking for their perfect life partner
exchange4media Staff Feb 15, 2022 1:20 PM
Agarwal, who was Chief Consumer Officer and Data Officer at ZEEL, will be joining Byju's
exchange4media Staff Feb 15, 2022 1:07 PM
As part of the collaboration, WinZO and ‘BB’ will be co-creating culturally relevant and relatable content
exchange4media Staff Feb 15, 2022 12:42 PM
The ‘This Year, Next Year’ report says India will be the fastest-growing market among the top 10 global markets and retain the 9th rank in 2022
exchange4media Staff Feb 15, 2022 12:38 PM
Venkatesh will work on policy, regulation, and external affairs to help create a regulatory framework for crypto assets in India
exchange4media Staff Feb 15, 2022 12:28 PM
The NTO 2.0 may have delivered body blows to the relationship between broadcasters & TRAI, but experts say it is possible to make amends if both sides are willing to walk halfway
Farah Bookwala Vhora Feb 15, 2022 12:07 PM
While the withdrawal will be unconditional, it is learnt that the TRAI is likely to come out with a consultation paper to take care of the grievances of all stakeholders
Javed Farooqui Feb 15, 2022 11:01 AM
Prior to this, Thakur was associated with Samsung R&D Bangalore
exchange4media Staff Feb 15, 2022 10:35 AM
The account will be managed out of the agency’s Gurugram office
exchange4media Staff Feb 15, 2022 10:32 AM
While some ads remain etched in our memories, others are blink-and-miss. Ad veterans share what goes behind making a memorable ad
Kakoli Thakur Feb 15, 2022 9:20 AM
Gupta, Group CFO, HT Media Ltd., shared during the Q3 earnings call that FMCG, retail, BFS and e-commerce witnessed strong tailwind in the quarter
exchange4media Staff Feb 15, 2022 8:56 AM
Paul, Chairman & CCO, BBDO India, believes impactful campaigns like Ariel's #ShareTheLoad keep conversations alive & will slowly bring down the percentage of men who don’t believe in gender equality
Kanchan Srivastava Feb 15, 2022 8:48 AM
The DTH operator's advertisement income jumped 18.1% to Rs 11.3 crore from Rs 9.6 crore
exchange4media Staff Feb 15, 2022 8:43 AM
In today's edition of ‘Pride of India Brands 2021’ series, Yogesh Bhatia, CEO of LML Electric, shares how the company has surpassed uncertainties, its investment plans and the road ahead
Kanchan Srivastava Feb 15, 2022 8:43 AM
Tushar Vyas, President-Growth & Transformation – GroupM (South Asia), shares insights on growth in the advertising sector and the sectors that have performed well
exchange4media Staff Feb 15, 2022 8:43 AM
The report is a comprehensive study of all advertising mediums like Print, TV, Digital, Radio and OOH, and an analysis of what the industry can expect in the coming year
exchange4media Staff Feb 15, 2022 8:42 AM
