Samiran Gupta to lead Twitter’s Public Policy in India
Gupta was earlier the head of stakeholder engagement in South Asia for ICANN
Date-wise News
Shemaroo Entertainment appoints Sachin Gupta as Lead–Corp Comm, PR & Media Engagement
Prior to this, Gupta was with MSL Group
Hamdard salutes armed forces & police for their selfless service in latest campaign
With the 2nd leg of ‘Sehat Hai To Watan Hai’ campaign, the brand is organizing health camps for all the frontline workers
Surf Excel’s Holi campaign encourages everyone to keep their inner child alive
The campaign will go live across TV & outdoor media from March 1
Thums Up campaign: SRK’s brand value is far from fizzling out
Industry experts say the Ogilvy India campaign is an indication of his versatility as an ambassador from the suave to the action-oriented persona
Only TV can deliver the mindshare we want: Vaishali Banerjee
At e4m TV First conference, Vaishali Banerjee, MD, Platinum Guild International spoke to Dr Annurag Batra, Editor-in-Chief, e4m & BW Businessworld, on why TV is key for building brands
Zest DOOH raises $2 million for solar OOH project
The project includes the installation of 12,000 sq. ft solar panels across a 11675 sq. ft advertising space
Ruder Finn India launches Web3 Connect service
Backed by blockchain tech, Ruder Finn India offers expertise in Crypto, NFTs and Metaverse
Juin Chakraborty joins Interactive Avenues as Associate VP, Client Servicing - West
Chakraborty was last with Mahindra & Mahindra (Automotive) and was leading their digital strategy, creative, and media planning across brands
FCB elevates Bella Patel as Global Chief Talent Officer
Mark Jungwirth to be Global Chief Financial Officer
Advertising is applied art: Harshad Rajadhyaksha & Sukesh Nayak, Ogilvy
The CCO duo discussed 'creativity in television - what works, what doesn’t!' in a fireside chat at the fourth edition of e4m TV First
Meta expands Facebook Reels to over 150 countries
Meta says it is making Reels the best way for creators to get discovered, connect with their audience and earn money
IPL 2022 to be played from March 26 to May 29
League matches to be played in Mumbai and Pune
Twitter Communications India reports operating revenue of Rs 86.36 crore in FY21
Net profit stood at Rs 7.76 crore for the microblogging platform
How PR agencies are tackling employee turnover & talent crunch
As employee turnover has been over the charts during the pandemic, e4m spoke to industry experts about the reason behind such high attrition rates and how it can be addressed
‘Connected TV gives best experience of digital & television to advertisers’
At the fourth edition of e4m TV First on Thursday, a panel of industry experts discussed connected TV and outlined the challenges and opportunities for marketers
We have not reached TV's full potential even today: Shashi Sinha
e4m TV First: Shashi Sinha, CEO, India, Mediabrands, shared his thoughts on the future of TV as a medium of advertising
Content is King, but context is King Kong: Josy Paul
Delivering a keynote address at the e4m TV First conference, Josy Paul, Chairman & Chief Creative Officer, BBDO India, spoke about how ‘The Best TV Ads always have a Digital Gene’