Shrabasti Mallik
e4m Reporter
shrabasti.mallik@exchange4media.com
@shrabasti5
Authors
e4m Reporter
Public Relations: An indelible part of modern society
The theme of 2023’s World PR Day was ‘Harnessing the Power of Public Relations’
Gen AI is the answer to every marketer’s prayer: Anuradha Sehgal, Coforge
Sehgal, CMO, Coforge, opens up about the brand’s $1billion campaign, and the intricacies of managing marketing for B2B companies and IT service sector
FINN Partners was born out of a desire to create something different: Peter Finn
Finn, CEO, Founding Managing Partner, FINN Partners, talks about the journey of the company, its acquisitions and more
'IPRCCA Lifetime Achievement Award is not a retirement honour but a mid-life booster'
Atul Ahluwalia, Founding Partner at First Partners, opens up about his award-winning campaigns, lessons from his professional journey and his association with PRCAI
People always matter: Archetype's Lee Nugent
Nugent, regional director APAC at Archetype, speaks to exchange4media about the agency's journey in India
Why does the boardroom appear elusive to women in PR?
Why is it that in the PR industry, the number of women in the boardroom are next to none? We spoke to noted industry professionals – national and international – to know more on this
Leadership is not about power, but about empowerment: Diksha Rathour
Rathour, co-founder and head of PR at Cha-Chi, talks about her views on women leading PR, her personal heroes and her message for future leaders
Adapt to the changing tides without losing your voice: Smita Khanna
Khanna, chief operating officer, Newton Consulting India, talks about breaking stereotypes and how her multi-cultural upbringing has shaped her
'If you want to improve your business, you must have diversity at the top'
Deepshikha Dharmaraj, CEO of BCW India Group, looks back at her 28-year journey in the industry, and shares her key learnings and views on women in leadership roles
Conversations on empowering women should be consistent: Nikky Gupta
Gupta, co-founder and CEO, Teamwork Communications Group, believes that empowering a woman is akin to empowering an entire community
Having women in leadership roles is simply good business: Pooja Thakran
Thakran, senior director - corp comm, CSR for Honeywell, tells us about what makes a successful women leader, gender parity in the boardroom and the influence her mother had on her corporate success
India is now witnessing paradigm shift across comms verticals: Udit Pathak
In today’s Epilogue 2022 series, Pathak, founder-director of Media Mantra, speaks about PR firms harnessing the power of digital channels to help brands improve their online presence
Young leadership has become key factor for organisational growth: Atul Sharma
In today’s Epilogue 2022 series, Sharma, the MD of Ruder Finn India, says that the youth of today make up in leadership what they lack in experience
We want to be seen as a brand that is active in responsible marketing: Rajat Abbi
Rajat Abbi, vice president, global marketing, Schneider Electric, opens up about the company's groundbreaking Green Yodha initiative
'Technology will help comms professionals showcase the value they bring to brands’
In today’s Epilogue 2022 series, Aman Gupta, managing partner, India Spag Finn Partners, shares his thoughts about the year that was & PR practices he would like to see in 2023
Modern PR is an amalgam of tech and human touchpoints: Abhilasha Padhy
Padhy, co-founder and joint managing director of 80 dB Communications, was honoured as the 'Entrepreneur of the Year' at the e4m PR & Corp Comm Women Achievers Awards 2022
‘In India, corp comm is a subset of either the marketing or human resource’
Manallii Ajmera-Metalia, Head, Corporate Communication, IndiaFirst Life Insurance Company, was bestowed the ‘Communicator of the Year Corp Comm’ award at e4m PR & Corp Comm Women Achievers Awards
Would like to see more Indian PRs in Global PR forum: Farzana Baduel
Baduel, CEO of London-based Curzon PR, was honoured as 'Global PR Leader of the Year' at e4m PR & Corp Comm Women Achievers Awards
PR professionals are now becoming strategic advisors for organisations: Tatevik Simonyan
Simonyan, co-founder and director of communications and international relations, SPRING PR, was honoured as 'Global PR Leader of the Year' at e4m PR & Corp Comm Women Achievers Awards
India is witnessing a paradigm shift across all communications verticals: Pooja Pathak
Pathak, co-founder & director of Media Mantra, named Entrepreneur of the Year at the PR & Corp Comm Women Achievers Awards, shares her vision for the PR industry and advice for young professionals
Be open to sharing your learnings with others and build leaders for tomorrow: Rashmi Soni
Soni, VP and Head, Corporate Communications, Vistara, was bestowed with the 'Mentor of the Year in Corp Comm' honour at the 3rd edition of the PR & Corp Comm Women Achievers Awards ceremony
Change and learning are the only constants in the PR industry: Gunjan Batra
Batra, communications lead, Usha International, was honoured in the category 'Mentor of the Year Corp Comm' at the 3rd e4m PR& Corp Comm Women Achievers Awards
‘In the era of global challenges, it is important for PR companies to unite their efforts’
Nvard Melkonyan, one of the founders and the Chairman of the Board of Armenia-based SPRING PR, shares her journey, challenges she overcame & the future of PR in Armenia and the world over
India's indigenous PR agencies keeping the national flag high
As the country celebrates 75 years of freedom, we bring you some of the country's renowned indigenous independent PR agencies that are upholding the Indian spirit
'I envision Seraphim to be recognised as one of the best employers for women in PR'
Sunanda Rao, Founder & CEO, Seraphim Communications LLP, shares the idea behind founding the organization, her journey as CEO, women's role in the PR industry, and more
Rahul Mehta joins Media Mantra as CEO
In his new role, Mehta looks forward to bring his two-decade-long of expertise to the table
The campaign #KnowWithWiki celebrates young voices: Khanyi Mpumlwana
Wikimedia Foundation's Creative Director shares this campaign is an attempt to demonstrate how project like Wikipedia can help people access and share knowledge globally
Growth and evolution of regional PR firms & the way ahead
The regional PR industry is gaining strength due to a steady increase in the number of customers wanting to consume content in vernacular language
Fourth wave scare: Here's how healthcare communication professionals are gearing up for it
Corporate Affairs teams work with key stakeholders like government, municipals, hospital setups to frame policies, IEC material, and streamline communication to beat misnomers & grapevines
Clarity of thought & luck have no meaning unless fuelled by hard work: Neha Bajaj
In today’s edition of ‘Women Achievers 2022: Emerging leaders’ series, Bajaj, Managing Director, Scroll Mantra, encourages the young generation to accept mistakes and learn from failures
A true leader is willing to unlearn and relearn along the journey: Elisha Saigal
In today’s edition of ‘Women Achievers 2022: Emerging leaders’ series, Saigal, Founder and CEO, El Sol Strategic Consultants, recounts the roadblocks she has had to overcome in her career
Leadership means to fail, learn and rise again: Ankita Vazirani
In today’s edition of ‘Women Achievers 2022: Emerging leaders’ series, Vazirani, Co-Founder, Media Mic, believes that a leader should know the intricacies of decision making, teamwork & consistency
A leader has to empower others & lead by example: Ruby Sinha
In today’s edition of ‘Women Achievers 2022’ series, Sinha, Founder & MD, Kommune Brand Communications, talks about the challenges she faced as an entrepreneur and more
Success is the ability to bounce back from failure without losing enthusiasm: Komal Lath
In today’s edition of ‘Women Achievers 2022: Emerging leaders’ series, Lath, Founder, Tute Consult, opens up about being a trendsetter and how leaders earn respect and not demand it
It is important to embrace ourselves & celebrate our differences: Shivani Gupta
In today’s edition of ‘Women Achievers 2022’ series, Gupta, MD & Co-Founder, SPAG and DYE, speaks on gender parity and how women have been carving a niche in almost all the sectors
Be ordinary but rebuild with meaningful momentum: Pooja Trehan
In today’s edition of ‘Women Achievers 2022’ series, Trehan, Director, Marketing Communications, SugarBox Networks, shares her advice for young communication professionals
Focussing on solution instead of problem is the mark of a true leader: Manisha Chaudhary
In today’s edition of ‘Women Achievers 2022’ series, Chaudhary, Founder & Director of Value 360 Communications, urges young professionals to embrace skill-based learning & be relevant at every stage
A leader inspires & walks with the team: Sonia Sarin
In today’s edition of ‘Women Achievers 2022’ series, Sarin, Head of Group – Corporate Communications, Tata Power - DDL, shares her definition of a leader and much more
A leader must conquer self before conquering the world: Tuhina Pandey
In today’s edition of ‘Women Achievers 2022’ series, we speak to Pandey, Communications Leader – IBM, India and South Asia
'Gaming is moving from a niche hobby to a mainstream activity'
At the e4m GameOn 2022 Summit, an expert panel deliberated on the topic 'Winning the hearts of gamers' and explored its various aspects
‘Purpose, passion & persistence key for an individual to transform into a leader’
In today’s edition of ‘Women Achievers 2022’ series, Pooja Pathak, MD, Media Mantra, says that working persistently towards your goal is the key to success
Self-belief and passion differentiate a leader from the pack: Pooja Garg Khan
In today’s edition of ‘Women Achievers 2022’ series, Khan, Head Corporate Communications, Panasonic India, speaks on how right mentoring can help one become an effective leader
'A leader empowers team members to embrace their unique leadership qualities'
In today’s edition of ‘Women Achievers 2022’ series, Nikky Gupta Co-Founder & CEO Teamwork Communications Group, speaks about her entrepreneurial journey, the challenges she faced and more
Leaders build things that are meant to outlast them: Trupti Vasudev
In today’s edition of ‘Women Achievers 2022’ series, Vasudev, Director, Actimedia PR & Digital, opens up about following the management style of Liverpool coach Jurgen Klopp
Women taking the front seat in PR
On the occasion of International Women's Day 2022, we look at a few of the most pertinent reasons why women form a large part of the Public Relations industry
See roadblocks as opportunities to rethink & reshape your journey: Deepa Dey
In today’s edition of ‘Women Achievers 2022’ series, Dey, Head Comm & Sustainability, Nutrition & Special Projects at HUL, shares how lockdown helped reset buttons in our lives
We are at the beginning of a ‘hyper agility’ era: Varsha Chainani
In today’s ‘Women Achievers 2022’ series, Chainani, Sr VP, Group Communications at Mahindra Group, opens up about striking a balance between her professional and personal life
‘The most important aspect is to stay energised with focus on progress & positivity’
In today’s ‘Women Achievers 2022’ series, Valerie Pinto, CEO, Weber Shandwick, outlines the classic makings of a great leader
As a leader, you need to believe in your idea and not give up: Archana Jain
In today’s edition of ‘Women Achievers 2022’ series, Jain, MD & CEO, PR Pundit, speaks about her achievements, contribution to the industry & how she encourages women workforce at the agency
Loop rebrands its identity with new ad campaign featuring Kunal Kapoor
Amrit Singh, Co-founder and CRO, Loop, outlines the goals of the rebranded logo, the brand's association with the actor and more
How PR agencies are tackling employee turnover & talent crunch
As employee turnover has been over the charts during the pandemic, e4m spoke to industry experts about the reason behind such high attrition rates and how it can be addressed
2022 will be the year of creators: Kunal Kishore
In today’s ‘Year-ender story of 2021’ series, Kishore, Founder Director, Value 360 Communications, outlines the future of influencer marketing and AI
Technology-rooted work will certainly be the 21st-century driver: Ashwani Singla
In today’s ‘Year-ender story of 2021’, Singla, Founding Managing Partner, Astrum, says that for his team, understanding the ‘hearts and minds’ of audiences is the foundation of science of reputation
Personalisation is fundamental to the business of communications: Dilip Yadav
In today’s ‘Year-ender story of 2021’, Yadav, Founding Partner, First Partners, outlined five emerging trends of corporate communications that the sector will look forward to in 2022
Adapting to changes has been the biggest learning during the pandemic: Nandita Lakshmanan
In today’s ‘Year-ender story of 2021’, Lakshmanan, Founder & Chairperson at The Practice, shares the possibilities that the new year holds for PR agencies, and more
'In 2022, ESG will be one of the biggest focus areas of the industry & corporates alike'
In today’s ‘Year-ender story of 2021’ series, Vineet Handa, CEO, Kaizzen & North Chair PRCAI, opens up about tailor-making strategies & messaging across all stakeholders to achieve the core objectives
Agility is the key in 2022 and beyond: Nitin Mantri, Avian WE
In today’s ‘Year-ender story of 2021’ series, Mantri, Group CEO at Avian WE, opens up about how a robust ESG strategy will play an increasing role in brand success stories in 2022