Authors
e4m Reporter
The theme of 2023’s World PR Day was ‘Harnessing the Power of Public Relations’
Shrabasti Mallik Jul 17, 2023 3:11 PM
Sehgal, CMO, Coforge, opens up about the brand’s $1billion campaign, and the intricacies of managing marketing for B2B companies and IT service sector
Shrabasti Mallik Jul 5, 2023 3:43 PM
Finn, CEO, Founding Managing Partner, FINN Partners, talks about the journey of the company, its acquisitions and more
Shrabasti Mallik May 18, 2023 4:18 PM
Atul Ahluwalia, Founding Partner at First Partners, opens up about his award-winning campaigns, lessons from his professional journey and his association with PRCAI
Shrabasti Mallik May 15, 2023 4:17 PM
Nugent, regional director APAC at Archetype, speaks to exchange4media about the agency's journey in India
Shrabasti Mallik May 12, 2023 11:04 AM
Why is it that in the PR industry, the number of women in the boardroom are next to none? We spoke to noted industry professionals – national and international – to know more on this
Shrabasti Mallik Apr 5, 2023 11:15 AM
Rathour, co-founder and head of PR at Cha-Chi, talks about her views on women leading PR, her personal heroes and her message for future leaders
Shrabasti Mallik Mar 27, 2023 1:59 PM
Khanna, chief operating officer, Newton Consulting India, talks about breaking stereotypes and how her multi-cultural upbringing has shaped her
Shrabasti Mallik Mar 20, 2023 10:48 AM
Deepshikha Dharmaraj, CEO of BCW India Group, looks back at her 28-year journey in the industry, and shares her key learnings and views on women in leadership roles
Shrabasti Mallik Mar 17, 2023 2:41 PM
Gupta, co-founder and CEO, Teamwork Communications Group, believes that empowering a woman is akin to empowering an entire community
Shrabasti Mallik Mar 9, 2023 2:56 PM
Thakran, senior director - corp comm, CSR for Honeywell, tells us about what makes a successful women leader, gender parity in the boardroom and the influence her mother had on her corporate success
Shrabasti Mallik Mar 6, 2023 2:12 PM
In today’s Epilogue 2022 series, Pathak, founder-director of Media Mantra, speaks about PR firms harnessing the power of digital channels to help brands improve their online presence
Shrabasti Mallik Jan 9, 2023 2:23 PM
In today’s Epilogue 2022 series, Sharma, the MD of Ruder Finn India, says that the youth of today make up in leadership what they lack in experience
Shrabasti Mallik Jan 6, 2023 1:52 PM
Rajat Abbi, vice president, global marketing, Schneider Electric, opens up about the company's groundbreaking Green Yodha initiative
Shrabasti Mallik Jan 2, 2023 4:08 PM
In today’s Epilogue 2022 series, Aman Gupta, managing partner, India Spag Finn Partners, shares his thoughts about the year that was & PR practices he would like to see in 2023
Shrabasti Mallik Jan 2, 2023 9:00 AM
Padhy, co-founder and joint managing director of 80 dB Communications, was honoured as the 'Entrepreneur of the Year' at the e4m PR & Corp Comm Women Achievers Awards 2022
Shrabasti Mallik Dec 23, 2022 1:18 PM
Manallii Ajmera-Metalia, Head, Corporate Communication, IndiaFirst Life Insurance Company, was bestowed the ‘Communicator of the Year Corp Comm’ award at e4m PR & Corp Comm Women Achievers Awards
Shrabasti Mallik Dec 7, 2022 12:50 PM
Baduel, CEO of London-based Curzon PR, was honoured as 'Global PR Leader of the Year' at e4m PR & Corp Comm Women Achievers Awards
Shrabasti Mallik Dec 2, 2022 4:00 PM
Simonyan, co-founder and director of communications and international relations, SPRING PR, was honoured as 'Global PR Leader of the Year' at e4m PR & Corp Comm Women Achievers Awards
Shrabasti Mallik Nov 29, 2022 8:58 AM
Pathak, co-founder & director of Media Mantra, named Entrepreneur of the Year at the PR & Corp Comm Women Achievers Awards, shares her vision for the PR industry and advice for young professionals
Shrabasti Mallik Nov 17, 2022 4:24 PM
Soni, VP and Head, Corporate Communications, Vistara, was bestowed with the 'Mentor of the Year in Corp Comm' honour at the 3rd edition of the PR & Corp Comm Women Achievers Awards ceremony
Shrabasti Mallik Nov 16, 2022 5:39 PM
Batra, communications lead, Usha International, was honoured in the category 'Mentor of the Year Corp Comm' at the 3rd e4m PR& Corp Comm Women Achievers Awards
Shrabasti Mallik Nov 11, 2022 2:21 PM
Nvard Melkonyan, one of the founders and the Chairman of the Board of Armenia-based SPRING PR, shares her journey, challenges she overcame & the future of PR in Armenia and the world over
Shrabasti Mallik Aug 16, 2022 1:41 PM
As the country celebrates 75 years of freedom, we bring you some of the country's renowned indigenous independent PR agencies that are upholding the Indian spirit
Ruchika Jha & Shrabasti Mallik Aug 12, 2022 6:39 PM
Sunanda Rao, Founder & CEO, Seraphim Communications LLP, shares the idea behind founding the organization, her journey as CEO, women's role in the PR industry, and more
Shrabasti Mallik Jun 22, 2022 8:43 AM
In his new role, Mehta looks forward to bring his two-decade-long of expertise to the table
Shrabasti Mallik Jun 15, 2022 10:00 AM
Wikimedia Foundation's Creative Director shares this campaign is an attempt to demonstrate how project like Wikipedia can help people access and share knowledge globally
Shrabasti Mallik May 24, 2022 1:07 PM
The regional PR industry is gaining strength due to a steady increase in the number of customers wanting to consume content in vernacular language
Shrabasti Mallik May 17, 2022 8:44 AM
Corporate Affairs teams work with key stakeholders like government, municipals, hospital setups to frame policies, IEC material, and streamline communication to beat misnomers & grapevines
Shrabasti Mallik May 3, 2022 8:52 AM
In today’s edition of ‘Women Achievers 2022: Emerging leaders’ series, Bajaj, Managing Director, Scroll Mantra, encourages the young generation to accept mistakes and learn from failures
Shrabasti Mallik Apr 1, 2022 4:45 PM
In today’s edition of ‘Women Achievers 2022: Emerging leaders’ series, Saigal, Founder and CEO, El Sol Strategic Consultants, recounts the roadblocks she has had to overcome in her career
Shrabasti Mallik Mar 31, 2022 2:43 PM
In today’s edition of ‘Women Achievers 2022: Emerging leaders’ series, Vazirani, Co-Founder, Media Mic, believes that a leader should know the intricacies of decision making, teamwork & consistency
Shrabasti Mallik Mar 29, 2022 3:22 PM
In today’s edition of ‘Women Achievers 2022’ series, Sinha, Founder & MD, Kommune Brand Communications, talks about the challenges she faced as an entrepreneur and more
Shrabasti Mallik Mar 28, 2022 1:46 PM
In today’s edition of ‘Women Achievers 2022: Emerging leaders’ series, Lath, Founder, Tute Consult, opens up about being a trendsetter and how leaders earn respect and not demand it
Shrabasti Mallik Mar 25, 2022 12:18 PM
In today’s edition of ‘Women Achievers 2022’ series, Gupta, MD & Co-Founder, SPAG and DYE, speaks on gender parity and how women have been carving a niche in almost all the sectors
Shrabasti Mallik Mar 24, 2022 8:39 AM
In today’s edition of ‘Women Achievers 2022’ series, Trehan, Director, Marketing Communications, SugarBox Networks, shares her advice for young communication professionals
Shrabasti Mallik Mar 22, 2022 1:23 PM
In today’s edition of ‘Women Achievers 2022’ series, Chaudhary, Founder & Director of Value 360 Communications, urges young professionals to embrace skill-based learning & be relevant at every stage
Shrabasti Mallik Mar 21, 2022 2:54 PM
In today’s edition of ‘Women Achievers 2022’ series, Sarin, Head of Group – Corporate Communications, Tata Power - DDL, shares her definition of a leader and much more
Shrabasti Mallik Mar 16, 2022 11:12 AM
In today’s edition of ‘Women Achievers 2022’ series, we speak to Pandey, Communications Leader – IBM, India and South Asia
Shrabasti Mallik Mar 15, 2022 8:55 AM
At the e4m GameOn 2022 Summit, an expert panel deliberated on the topic 'Winning the hearts of gamers' and explored its various aspects
Shrabasti Mallik Mar 14, 2022 4:44 PM
In today’s edition of ‘Women Achievers 2022’ series, Pooja Pathak, MD, Media Mantra, says that working persistently towards your goal is the key to success
Shrabasti Mallik Mar 14, 2022 12:28 PM
In today’s edition of ‘Women Achievers 2022’ series, Khan, Head Corporate Communications, Panasonic India, speaks on how right mentoring can help one become an effective leader
Shrabasti Mallik Mar 11, 2022 12:21 PM
In today’s edition of ‘Women Achievers 2022’ series, Nikky Gupta Co-Founder & CEO Teamwork Communications Group, speaks about her entrepreneurial journey, the challenges she faced and more
Shrabasti Mallik Mar 10, 2022 2:48 PM
In today’s edition of ‘Women Achievers 2022’ series, Vasudev, Director, Actimedia PR & Digital, opens up about following the management style of Liverpool coach Jurgen Klopp
Shrabasti Mallik Mar 9, 2022 1:13 PM
On the occasion of International Women's Day 2022, we look at a few of the most pertinent reasons why women form a large part of the Public Relations industry
Shrabasti Mallik Mar 8, 2022 6:57 PM
In today’s edition of ‘Women Achievers 2022’ series, Dey, Head Comm & Sustainability, Nutrition & Special Projects at HUL, shares how lockdown helped reset buttons in our lives
Shrabasti Mallik Mar 7, 2022 12:12 PM
In today’s ‘Women Achievers 2022’ series, Chainani, Sr VP, Group Communications at Mahindra Group, opens up about striking a balance between her professional and personal life
Shrabasti Mallik Mar 3, 2022 12:14 PM
In today’s ‘Women Achievers 2022’ series, Valerie Pinto, CEO, Weber Shandwick, outlines the classic makings of a great leader
Shrabasti Mallik Mar 2, 2022 11:18 AM
In today’s edition of ‘Women Achievers 2022’ series, Jain, MD & CEO, PR Pundit, speaks about her achievements, contribution to the industry & how she encourages women workforce at the agency
Shrabasti Mallik Mar 1, 2022 8:37 AM
Amrit Singh, Co-founder and CRO, Loop, outlines the goals of the rebranded logo, the brand's association with the actor and more
Shrabasti Mallik Feb 28, 2022 1:30 PM
As employee turnover has been over the charts during the pandemic, e4m spoke to industry experts about the reason behind such high attrition rates and how it can be addressed
Shrabasti Mallik Feb 25, 2022 8:49 AM
In today’s ‘Year-ender story of 2021’ series, Kishore, Founder Director, Value 360 Communications, outlines the future of influencer marketing and AI
Shrabasti Mallik Feb 23, 2022 8:34 AM
In today’s ‘Year-ender story of 2021’, Singla, Founding Managing Partner, Astrum, says that for his team, understanding the ‘hearts and minds’ of audiences is the foundation of science of reputation
Shrabasti Mallik Jan 25, 2022 8:45 AM
In today’s ‘Year-ender story of 2021’, Yadav, Founding Partner, First Partners, outlined five emerging trends of corporate communications that the sector will look forward to in 2022
Shrabasti Mallik Jan 19, 2022 8:53 AM
In today’s ‘Year-ender story of 2021’, Lakshmanan, Founder & Chairperson at The Practice, shares the possibilities that the new year holds for PR agencies, and more
Shrabasti Mallik Jan 17, 2022 12:43 PM
In today’s ‘Year-ender story of 2021’ series, Vineet Handa, CEO, Kaizzen & North Chair PRCAI, opens up about tailor-making strategies & messaging across all stakeholders to achieve the core objectives
Ruchika Jha & Shrabasti Mallik Jan 13, 2022 9:20 AM
In today’s ‘Year-ender story of 2021’ series, Mantri, Group CEO at Avian WE, opens up about how a robust ESG strategy will play an increasing role in brand success stories in 2022
Shrabasti Mallik & Ruchika Jha Jan 12, 2022 8:58 AM
